Welcome!

Mobile IoT Authors: Terry Ray, Elizabeth White, Liz McMillan, Dana Gardner, Pat Romanski

Blog Feed Post

Skyline Marketing Capitalise on World Cup Fever

Tuesday 17 June, 2014
With 2014’s World Cup kicking off in Brazil this week,  Skyline Marketing Ltd are using the football fever to their advantage. The firm are incredibly enthusiastic about the hype and competitive nature surrounding the World Cup and believe that sport and business require many of the same skills. Skyline Marketing Ltd is a direct sales and marketing firm based in Birmingham. They use face-to-face techniques to promote and sell their clients’ products. They offer a cost-effective route into market through direct marketing campaigns to national clients across the UK, particularly in the entertainment and telecom industries. A competitive mentality is required in the world of sales due to the fast-pace nature of the business. Skyline Marketing believes that characteristics developed through team sports or athletics contribute to the success of many businesses. Being successful in the sales world requires a decisive and level-headed attitude which also tends to be a skill used on a football pitch. In fact many sporting attributes can be transitioned into successful business qualities, being competitive but fair, having a hunger for triumph and loving what you do is important for the success of a business. About Skyline Marketing Ltd:  http://www.skylinemarketingltd.co.uk/about-us/ To make use of the recent World Cup fever, Skyline Marketing will be running 30 minute motivational workshops at their business each morning to capitalise on the excitement, competitiveness and drive the World Cup is instilling in the company’s sales force. “I’ll be watching many of the games so I hope to have a lot of anecdotes from the World Cup to use in these workshops. No doubt there will be lessons of leadership, team work, development, discipline and drive to succeed. I’m a strong believer in sports attributes contributing to business success,” says Managing Director,  Jamie Talbot . Skyline Marketing have previously highlighted how sports assist in developing entrepreneurial skills in an article the company released two years ago. Jamie Talbot spoke about how his own experiences with business and sport have helped make his own business a success, “I strongly believe my sporting background combined with my Business Management degree, assisted with building my confidence and pursuit of excellence, developing a strong work ethic and assisted with my ability to set goals. All of which have proved extremely relevant in business and the development of my company.” With the World Cup enthusiasm spreading, Skyline Marketing believes it is time to return to this approach.


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...