Click here to close now.




















Welcome!

Mobile IoT Authors: Liz McMillan, Adrian Bridgwater, Kevin Benedict, Jason Bloomberg, Kevin Jackson

News Feed Item

Survey Quantifies Business Benefits of Amenity Wi-Fi

Small Business Owners Say Customers Spend More Time and Money in Establishments That Provide Free Wi-Fi, in Devicescape-Commissioned Survey

SAN BRUNO, CA -- (Marketwired) -- 06/11/14 -- Devicescape today announced that a survey of more than 400 small, consumer-facing businesses across the U.S. has found that the provision of amenity (complimentary) Wi-Fi for customers is driving improvements across key metrics, including foot traffic, time on premises and customer spend. The survey results led iGR, which conducted the research, to conclude that Wi-Fi is on track to become as fundamental to these businesses as their core utilities.

Almost two-thirds (62 percent) of respondents said that customers spent more time on their premises since Wi-Fi was introduced. 50 percent said that this resulted in customers spending more money with just 0.1 percent reporting any reduction in customer spend.

The survey, carried out by iGR on behalf of Devicescape, the company that has created a massive network of high-quality hotspots from machine learning and crowdsourcing technologies, polled a range of business types such as bars, coffee shops and restaurants, book shops, clothing boutiques and salons.

More than three-quarters of respondents (77 percent) rated customer-facing Wi-Fi as "important" or "very important" to their business. Many described it as a competitive requirement.

While different businesses had different goals for deploying Wi-Fi in the first instance, the survey revealed they had high success rates in common. The introduction of Wi-Fi was judged a success by:

  • 79 percent of respondents who had deployed Wi-Fi as an additional service to customers
  • 69 percent of respondents who had deployed Wi-Fi to increase foot traffic
  • 72 percent of respondents who had deployed Wi-Fi to improve sales

The survey also showed that consumers are increasingly aware of connection quality and speed over complimentary Wi-Fi. When asked about the performance of their Wi-Fi networks, 66 percent of respondents said their customers rated the speed as "fast" or "very fast." Almost three-quarters of those surveyed (73 percent) said they "never" or "rarely" received customer complaints about the speed or quality of their Wi-Fi connection.

Iain Gillott, founder and president of iGR, said, "The survey results show how important the provisioning of customer-facing Wi-Fi has become for retail businesses. The availability of Wi-Fi is no longer an innovation limited to the large retail chains -- small businesses are now offering the same services in their establishments, for both employees and customers. In the near future, small businesses will consider Wi-Fi as fundamental to their success as electricity or running water."

"There's a stunning misperception that amenity Wi-Fi is of poor quality," said Devicescape CEO Dave Fraser. "This study shows what we've known for a long time -- amenity Wi-Fi is becoming the norm for small businesses and the service provided is typically fast and high-quality. It is a powerful platform for mobile connectivity and offers up tremendous benefit for both enterprises and consumers."

For more information on Devicescape, visit www.devicescape.com or follow Devicescape on Twitter at @Devicescape.

Notes to editors
The U.S. Retail Wi-Fi Survey was conducted by iGR and published in June 2014. The Web-based survey, commissioned by Devicescape, was fielded among U.S.-based small businesses in multiple retail industries between February 10, 2014 and February 18, 2014. The total sample size was 400 decision-makers at small businesses (independent / "mom and pop" retail stores only) in numerous segments including: bars, nightclubs, restaurants, fast food establisment, coffee shops, clothing boutiques, books shops and salons. Note that the survey data in this press release and in iGR's report was weighted against firm-level data obtained from the Statistics of U.S. Businesses.

About Devicescape
Devicescape operates the world's largest Wi-Fi service platform delivering access, engagement, and insight services for telecom operators. Powered by a global, curated, virtual network of tens of millions amenity Wi-Fi locations, the platform enables an unparalleled customer experience at an unmatched operating cost. Headquartered in San Bruno, California, Devicescape is privately held by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Jafco Ventures and Enterprise Partners. For more information visit www.devicescape.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.