|By RealWire News Distribution||
|May 23, 2014 05:26 AM EDT||
Work with MVNO Mobile by Sainsbury's has been shortlisted for 'Best Use of Mobile within a CRM Strategy' and 'Best Use of Mobile for Customer Loyalty'.
The Kleek Android app, developed in partnership with Universal Music Group has been shortlisted for the 'Most Innovative App for Entertainment'.
London, United Kingdom, May 23, 2014 - IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced that it has been shortlisted for three Mobile Innovations Awards.
The inaugural Mobile Innovations Awards recognises technological excellence in the use of mobile within the commercial sector throughout Europe, the Middle East and Africa. The expert judging panel including Chairperson Sandra Quinn, Mike Cowen, Head of Emerging Payments for the UK & Ireland at MasterCard and Paul Berney, Co-Founder and CEO EMEA of mCordis, shortlisted entries based on innovation that has led to increased business efficiency and tangible business results.
Annich McIntosh, CEO of The Mobile Innovations Award said: "The entries have proved to be a melding of technology excellence and commercial acumen. It will be very interesting to see how the panel of judges views the entries and which emerge as the winners."
IMImobile has worked with Mobile by Sainsbury's, a joint venture between Sainsbury's and Vodafone, to build a CRM and Loyalty solution that allows Mobile by Sainsbury's customers to link their mobile number to their Nectar card, earning points through topping up, purchasing bundles and shopping in-store. The solution allows Mobile by Sainsbury's to offer its customers a unique loyalty experience that differentiates their network in a highly competitive market.
The pan-African Universal Music Group music streaming service 'The Kleek', designed and built specifically for Africa, has been shortlisted for 'Most Innovative App for Entertainment'. Through the application, African mobile users have access to a massive range of content, including artist, genre and celebrity playlists; exclusive album previews; artist diaries and charts.
Alex Klose, Head of Marketing at IMImobile commented: "We are excited to be shortlisted for three Mobile Innovations Awards simultaneously. It is an impressive list of finalists and the quality of the entries is testament to the ever more dynamic mobile marketplace. Our work with Mobile by Sainsbury's and Universal demonstrates that we deliver tangible business results for our clients by utilising our creative and technical skill set."
The winners of each category will be announced at The Mobile Innovations Awards ceremony at the Grosvenor House on 8th July.
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IMImobile is a leading global technology company providing software and services which help businesses capitalise on the growth in mobile communication. Its services and solutions, delivered in over 60 countries in Europe, the Americas, MEA and India, help its clients engage and transact with their customers more efficiently through smarter mobile engagement.
The solutions are designed to help businesses capitalise on the ubiquity of mobile networks and mobile devices by helping them use mobile as a channel to create new revenue streams, as a CRM and customer engagement channel and to improve business efficiency.
Since its founding, years' worth of development and resources have been invested into IMImobile's DaVinci ESP, a modular, scalable, cloud based platform that powers a suite of products and solutions that has helped IMImobile establish a blue-chip client base of leading mobile operators, enterprises, media companies and government/state bodies.
Key mobile operator customers include Vodafone, O2, Telefonica, Aircel, Airtel, BSNL, AT&T, Mobitel, MTN and France Telecom. Its media and enterprise customers include, Centrica, Coca-Cola, Universal Music, Tata, the AA, the BBC and other major broadcasters and financial institutions.
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