Welcome!

Wireless Authors: Liz McMillan, Elizabeth White, Trevor Parsons, Christophe Primault, Kevin Benedict

Related Topics: Wireless, SOA & WOA, Web 2.0, SDN Journal

Wireless: Blog Post

Mobile Strategies They Don't Teach in Business Schools or Labs

Mobile Strategies They Don't Teach in Business Schools or Computer Science Labs

I have taught classes and half-day workshops on mobile and digital strategies in 17 different countries around the world in the past three years. Some of the most interesting discussions during these classes and workshops are around the following topics - the strategies behind the mobile strategies.

  • Velocity: The speed at which you can bring all required resources to a specific location to complete a task.  Remote and mobile assets and workers require mobile technologies to connect them to the "network."
  • Swarming: The ability to contact, communicate and coordinate the gathering of all necessary resources to perform a task.
  • 4D Coordinates: The ability to coordinate resources to arrive at a specificlocation at a specific time.
  • Projecting Commerce at Distance:  Using mobile applications to open new markets and geographies without adding labor, assets or inventory.
  • Time Compression: Using mobile applications to accomplish more in a given time.  Something that took weeks now takes minutes.  Think real-time visibility, job status updates, inventories and dynamic scheduling.
  • Information Dominance: Using real-time information to dominate your competition.  Use real-time information to maximize business agility, precision marketing, situational awareness and optimized logistics.  Use it to anticipate, compete, counter and outmaneuver competitors.  Recognize your ability to collect, analyze and manage information better and faster than your competition often trumps those with more physical assets (brick and mortar).
  • Information Logistics: The systems involved in the collection, transmission, analysis, reporting and sharing of information.  The more efficient and real-time your information logistics, the faster you can make good decisions and act.
  • Loyalty and culture: Develop camaraderie, teamwork, accountability and loyalty with real-time collaboration tools and KPI dashboards on mobile devices.  Stay in the know on your performance and the performance of others.  Share ideas and solve problems as a team.
  • Full Spectrum Information: You can't have situational awareness without having real-time data coming in from all your key business areas.  Dominate competition by collecting, transmitting, analyzing and reporting real-time information and its meaning across all operational areas including: SCM, WMS, manufacturing, marketing, sales, customer service.
  • Reducing Conjecture and the Fog of War: Using mobile applications as remote sensors to collect real-time data that enables data-driven decision making.  Think date and time stamp, GPS coordinates, activities monitoring, tasks and project updates.
  • Operational Tempos: Increase the speed at which information and, thus, operations can work.  Don't let the lack of timely information slow down your operations.  Maximize productivity and the quality of decision making by collecting, analyzing and sharing the right information as fast as possible.
  • Information Driven Tactics: Tactics, the art and science of positioning resources for optimal use, and maneuvering them to keep them as such.  You can't fully utilize real-time and agile business tactics without real-time information enabled by mobile technologies.
  • Information Shelf-Life: Recognize the value of information diminishes over time.  The faster it can be collected, analyzed, reported and shared the more value it has to decision makers.  Mobile devices support faster data collection, transmission, analysis and reporting.
  • Information and Competitive Decision-Making: In battles, the general with better situational awareness is often better able to make strategic decisions and to maneuver his resources to the point of need, thus gaining an advantage.  If you consider competitive decision-making as a game, the winner is the person who can receive more information faster, analyze it, understand the meaning, make a decision, act upon it and review the results and adjust accordingly in a manner faster than his/her opponent.  Mobile technologies are a critical component of this capability.
  • Force Multiplier: - Definition - A force multiplier refers to a factor that dramatically increases (hence "multiplies") the effectiveness of an item, person or group.  Mobile technology is a force multiplier.  Today a small team can manage a global workforce using email, messaging, voice, Skype, Google+ Hangouts, Salesforce.com, cloud-based mobile apps, shared spreadsheets, Google Drive or Dropbox etc., all while traveling on an airplane.  Productivity is ridiculously multiplied.
  • Speed and Mobility: Capturing a market today is not about having more buildings, people and assets, but first and foremost it is a matter of Code Halos strategies, data analytics, movement and circulation.  Identify your online/digital market, identify your prospects, customize and personalize their experience, and be there at the right time with the right products.  This can be done with a great mobile app supported by a powerful Code Halo enabled systems and digital content management systems.
  • Sensor Platforms: Understand the sensors available on your smartphones, via bluetooth accessories, vehicle telematics and the Internet of Things and how these contribute to your situational awareness and information logistics strategies.

Some may read this list and think these are all obvious, but they would be wrong.  Not many companies are actually documenting and thinking these through as part of their strategy and transforming their business models as a result?  The future belongs to those with faster and more accurate business insight that supports hyper-personalized shopping experiences for customers, work experiences for employees and data-driven decision support for managers.   These capabilities enable the agility to respond to changing consumer behaviors and business and market opportunities based upon the more effective data collection, analysis, reporting, personalization  and decision-making that is enabled by an optimized mobile data and information logistic system.

I accept invitations to teach workshops and to speak at conferences or events whenever I can. I will do my best to accommodate.  I am organizing workshops now in ANZ, UK, Nordics and India.  Contact me at [email protected] if you are interested.

************************************************************************

Kevin Benedict Writer, Speaker, Editor Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies Recommended Strategy Book Code Halos Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.