Welcome!

Mobile IoT Authors: Mehdi Daoudi, Elizabeth White, Pat Romanski, Harry Trott, David H Deans

News Feed Item

uTest Changes Name to Applause; Announces Acquisition of Leading German Crowdtesting Firm, Testhub, in Multi-Million Euro Deal

Testhub Team Will Remain in Germany, Lead Applause EU's Operations With More Than 140,000 Testers Across Europe and Around the World

BERLIN, GERMANY -- (Marketwired) -- 05/05/14 -- Software testing leader uTest rebranded today as Applause. The company also announced its entry into the EU market by acquiring top German crowdtesting company, Testhub, which will become the European headquarters for Applause operations. The multi-million Euro deal consists of a combination of cash and equity and, as part of the acquisition, Berlin Technologie Holding (BTH) becomes a strategic investor in Applause EU.

"We're very proud of what Testhub has achieved, and joining forces with uTest -- now Applause -- is a great scenario and a phenomenal opportunity to combine global reach with European expertise," said Testhub CEO, Jan Wolter. "We believe in building long-term relationships with our customers to help them launch consistently high-quality apps. That's what we've done as Testhub and what we will do even better as Applause EU."

In the next month, Testhub will transition to Applause EU and make additional hires in several key markets. Then the team will begin marketing, selling and delivering the Applause app quality offerings:

  • In-the-wild testing services - real-world testing for web, desktop and mobile apps across the entire product lifecycle, including functional, usability, load and localization testing
  • Mobile SDK - free tool that enables build distribution, crash & bug reporting, and user feedback on iOS, Android and Windows Phone apps
  • Mobile analytics - advanced analytics from all the major app stores so companies can listen more effectively to user feedback and sentiment about app quality
  • 360 degree app quality dashboard - ties app quality data together, providing technology leaders with an integrated view of app quality, from pre-launch to post-launch

In addition to being an investor in Applause EU, Berlin Technologie Holding will serve as an advisor and facilitator, connecting the company with local market expertise and future customer demand.

"Testhub is the first crowdtesting startup to successfully exit -- and it's joining the company that created the entire crowdtesting category," added BTH Managing Partner, Joern-Carlos Kuntze. "This sends a clear message to the German market about Testhub's success, and positions Applause as the clear leader in the European crowdtesting space."

The decision to acquire Testhub came after several months of discussions, and only after all the EU crowdtesting players had been researched and evaluated.

"Testhub stood out because they were building the right way -- by focusing on their customers and employees. They're closely aligned with the values and philosophy that we held in building uTest, and carry forward into Applause," said Applause Chief Marketing & Strategy Officer, Matt Johnston. "The Testhub team truly understands the European market -- including localization, fragmentation and data security -- and this move demonstrates our commitment to delivering robust, secure, world-class service to European customers."

The acquisition comes the same day the company re-brands from uTest to Applause. The company had previously announced this expanded 360 degree app quality offering and rebrand was in the works.

"Web and mobile applications -- and the quality of those digital experiences -- are now the gateway to brands and businesses. This new ideal of 360 degree app quality is the best way for companies to differentiate themselves, and win in the highly competitive apps economy," said Johnston. "And modern app quality is no longer just a developer or QA problem; it's a CIO problem, a marketing problem, a sales problem and a CEO problem."

The need for companies to incorporate app quality data will continue to increase in importance. And this need can only be addressed by a 360 degree approach to app quality.

"Organizations need to constantly gather user feedback and feed that data back into their application lifecycle to continuously enhance quality," said Peter Marston from research firm, IDC. "Given the importance of quality, this practice of application quality management (AQM) will need specific, efficiently dedicated resources from companies if they wish to stay ahead of competitors."

Since launching as uTest in 2008, Applause has achieved many milestones, including:

  • Raising funding of $80MM -- including a $43MM E Round, led by Goldman Sachs in January 2014
  • Winning awards for innovation and growth from expert sources like Gartner, Forbes, and Inc.
  • Growing to 160 employees in North America and Europe
  • Increasing its company footprint from its Boston headquarters to locations in San Francisco, New York City and Seattle, as well as the new Applause EU headquarters in Berlin
  • Growing 4-year revenues by more than 4000%

Combining uTest's track record with Testhub's, Applause is the largest, most mature crowdtesting player in the EU. This provides European customers with an unmatched breadth and reliability of testing solutions:

  • 7+ years combined in the market - Nearly 3X longer than any other crowdtesting players
  • 140,000+ testers from 200 countries & territories - More testers and locations covered than all other players combined
  • 1,000,000+ test reports - More than 4X the combined total of the other players
  • 50K+ test cycles - 4X more than all the other players combined
  • Only crowdtesting firm with thousands of customers - Including Deutsche Telekom, Google, Microsoft, Marks & Spencer, BBC, Brainloop and Booking.com
  • Only crowdtesting firm that pays out millions of Euro to its tester community each quarter

About Applause
Launched in 2008 as uTest, Applause is leading the app quality revolution by enabling companies to deliver digital experiences that win -- from web to mobile to wearables and beyond. By combining in-the-wild testing services, software tools and analytics, Applause helps companies achieve the 360 degree app quality they need to thrive in the modern apps economy. Thousands of companies -- including Google, Fox, Amazon, Box, Concur and Runkeeper -- choose Applause to launch apps that delight their users. Learn more at www.applause.com.

About Berlin Technologie Holding (BTH)
BTH is a Berlin-based growth investment firm with a focus on mobile Internet and technology. BTH provides growth capital and active management support to drive business and scale operations. In doing so, BTH leverages its portfolio companies, such as Sevenval, a leading mobile technology company, to capture synergies and jointly manage a broad client base. Learn more at www.berlinholding.com

Nick Lorenzen
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Pulzze Systems will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems Inc, provides the software product "The Interactor" that uniquely simplifies building IoT, Web and Smart Enterprise Solutions. It is a Silicon Valley startup funded by US government agencies, NSF and DHS to bring innovative solutions to market.
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...