|By Business Wire||
|April 30, 2014 07:09 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/3c4c7h/ott_video_market) has announced the addition of the "OTT Video Market Attractiveness Index - Worldwide Country Rankings, Market Drivers and Positioning Strategies" report to their offering.
The demand for video content in multiple formats (SD and HD), in multiple modes (VoD, linear and time-shift) and on multiple devices has emerged strongly in the past three to four years. OTT video has grown globally both as an alternative and as a complement to established pay-TV platforms. The growing investment in broadband infrastructure has at the same time opened up new opportunities to provide video over IP, not only in more advanced, developed economies but also in emerging markets. As a result, OTT video has become a truly global trend.
The author believes that OTT video services are set for significant growth worldwide and that in the long term there is a significant opportunity for pay-TV operators, telecom operators and other providers to profit from such services. For pay-TV operators, OTT video has become an important alternative to the established cable TV, DTH and IPTV platforms. OTT is so prominent that today the majority of pay-TV and telecom operators have an OTT strategy in place. The strength of the OTT video opportunity will vary depending on contextual factors, which must be weighted by different regions and countries globally.
In order to assess the strength of the OTT video opportunity in each market, Pyramid Research has developed especially for this study the proprietary OTT Video Market Attractiveness Index. The Index shows an overall level of market attractiveness that can be easily used to pinpoint how any market across the world fares on a variety of issues, from broadband infrastructure to pay-TV market dynamics, content licensing and regulatory frameworks.
The index is a composite of a total of three subindexes - OTT Readiness, OTT Intensity and Local Factors - that incorporate 11 country-level indicators ranging from broadband-connected households to pay-TV revenue and ease of doing business. The Index rankings amalgamate the scores of the three subindexes. The diversity of data used to construct the Index makes it possible to identify which markets globally can be most appealing to OTT providers, and to understand the socioeconomic strengths and weaknesses that boost or burden the OTT opportunity in each. The index results are grouped around a number of key themes, which are discussed and analyzed in order to explain how the OTT video opportunity is taking shape across different global markets.
The OTT Video Market Attractiveness Index and this Report are aimed at all companies - pay-TV operators, telecoms, pure play OTTs and investors - interested in identifying and assessing opportunities to deploy OTT video services.
Key Topics Covered:
Section 1: Methodology
- Countries covered
- Index composition
- Data sources
- Index scores and category distribution
- Subindex and indicator breakdown
Section 2: Global Index rankings and implications
- Global Index results
- The significance of broadband market size
- Drivers for the formation of online video audiences
- The revenue opportunity of OTT video
- The role of content and regulation
Section 3: Emerging Markets Index rankings and implications
- Size of the broadband markets in emerging economies
- The promise of network speeds for OTT video
- Demand for OTT video and traditional pay-TV
- Connected devices and second-screen content
- Mobile video opportunities with 4G
Section 4: Key findings
For more information visit http://www.researchandmarkets.com/research/3c4c7h/ott_video_market
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