Welcome!

Wireless Authors: Liz McMillan, Sematext Blog, Avi Rosenthal, Srinivasan Sundara Rajan, Elizabeth White

News Feed Item

Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014

Leading Brands and Agencies Will Gather to Plan for the Year Ahead in Mobile

LOS ANGELES, April 28, 2014 /PRNewswire/ -- Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency, media and marketing executives at the fifth-annual Mobile Media Upfront, May 19th at New York City's New World Stages.

http://www.mobilemediasummit.com for more information. " border="0" alt="The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to network and learn about the newest mobile technology and media. Founded in 2008 by Paran Johar, it is the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Click on http://www.mobilemediasummit.com for more information. " align="middle" src="http://photos.prnewswire.com/prnvar/20130828/LA69825LOGO"/>

Frank Cooper III, Global Chief Marketing Officer-Consumer Engagement at PepsiCo, will keynote the daylong show, which will also feature brand speakers such as Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever; Rich Muhlstock, SVP of Branding and Acquisition, E*TRADE; Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision; Amanda Zaky, Manager of Interactive, Mars Chocolate; Tom Laymac, Director-Global Digital Marketing, Chrysler Group; and Emma Medina, VP-Marketing, Remy Cointreau USA.

"When people hear Upfront, they think TV, but we are here to change that," said Paran Johar, CEO and founder of Mobile Media Summit and Upfront. "With a growing amount of media budgets going to mobile, and consumers' consumption of mobile increasing exponentially, it is crucial that we gather advertisers to discuss their mobile plans for coming year.  With 1,500 registered attendees last year and even more expected this year, this will be the must-attend event of the year for anyone in advertising."

Topics at the Mobile Media Upfront include "The Truth About Native," "Connecting the Mobile and Real World," "Masters of Multiscreen" and "App Marketing Done Right," as well as "View From the Top" panels with representatives from every major agency holding company and media agency, including Universal McCann, OMD, Mindshare, Starcom MediaVest, Horizon, MEC, Mediacom, PHD Network, Zenith Media, Ansible, Joule, Isobar, 360i, Havas and Carat.

"One third of the world is online today, and the vast majority of the next two-thirds will get online via mobile and in the developing and emerging markets.  This alone makes mobile a critical channel for us. Additionally, one of the key things we look at to gauge the viability of any platform today in any market is whether or not it's mobile first.  The Mobile Media Upfront is a great place to see what innovations will come out of the mobile space in the year ahead," said Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever.

Event sponsors and partners include AdColony, Celtra, Collective, Drawbridge, E! Online, Fiksu, JiWire, Kargo, Medialets, Millennial Media, MillwardBrown Digital, NeoMedia, Opera Mediaworks, OpenX, Pandora, Phunware, PINsight Media +, PlaceIQ, RadiumOne, Rubicon Project, Shoutz (LotteryHub), Tapjoy, Thinknear, Tremor Video, Undertone, SheppardMullin, Verve, Weather Channel, xAd, Varick Media Management, Yahoo!, 4A's, AdMonsters, Adweek, The Advertising Club of NY, Fierce Wireless, Folio, Local Search Association, Location Based Marketing Association, MadAve Mobile, mobiThinking, Street Fight, The Makegood, Mobile Monday, Venture Beat and Women in Wireless.

Speakers at Mobile Media Upfront 2014 include:

  1. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital and Social Media, Activision
  2. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  3. Eric Bader, Chief Marketing Officer, RadiumOne
  4. Ian Beacraft, Manager-New and Emerging Technologies, Leo Burnett
  5. Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather
  6. Simon Bond, Global Chief Marketing Officer, BBDO
  7. Sal Candela, VP-Mobile Strategic Sales, Undertone
  8. Craig Cardon, Co-Chair, Privacy and Data Security Group, Sheppard Mullin
  9. Matt Carrasco, Senior VP-Digital Media Investments, Orion Capital
  10. Jim Caruso, VP-Product Strategy, Varick
  11. Tony Case, Executive Editor, Adweek
  12. Gabriel Cheng, VP-Mobile Strategy & Solutions, M&C Saatchi Mobile
  13. Tom Cramer, Digital Business and Strategy Lead, Razorfish
  14. Yale Cohen, SVP-Activation Standards, Zenith Media
  15. David Cohen, Chief Investment Officer, Universal McCann
  16. Jenn Cox, Director and Lead, Starcom Mobility Center of Excellence
  17. Frank Cooper III, Global CMO-Consumer Engagement, PepsiCo
  18. Gregg Colvin, Chief Operating Officer, Universal McCann
  19. Christine Dilandro, SVP-Head of Media and Integrated Marketing, Citi
  20. Amy Dickerson, VP-Digital Director, Spark SMG
  21. Brian Decker, Managing Director-Client and Social Action Leadership, Mindshare
  22. Elizabeth Elliott, Associate Director, Starcom MediaVest
  23. Danny Englander, Mobile Marketing Manager, Mobext
  24. Jori Ford, Director-Paid, Owned and Earned Media, Rosetta
  25. Lewis Goldman, VP-Product Development, U.S. Direct, MetLife
  26. Melissa Grady, VP-eBusiness, MetLife
  27. Raymonde Green, VP-Director of Media Activations and Partnerships, DigitasLBi
  28. Larry Griffiths, SVP, Shoutz
  29. Eric Hadley, SVP-Sales Strategy and Marketing, The Weather Channel
  30. Mat Harris, Head of Ad Products, Tapjoy
  31. Chad Hickey, VP-Sales, xAd
  32. Jon Hook, Head of Mobile, Mediacom
  33. Andrew Hoffman, Associate Director-Mobile Marketing, Mobext
  34. Josh Jacobs, Global CEO, Accuen
  35. Mark Jackson, Chief Technology Analyst, EMEA, McCann Worldgroup
  36. Rich Johnson, Head of Sales, North America, Drawbridge
  37. Harry Kargman, Founder and CEO, Kargo
  38. Michael Kaushansky, EVP-Chief Analytics Officer, Havas Media
  39. JiYoung Kim, SVP, Creative Solutions & Strategy, Ansible Mobile
  40. Eric Korsh, SVP-Brand Social and Content, DigitasLBi
  41. Rob Kramer, General Manager, Mobile, OpenX
  42. Tom Laymac, Director-Global Digital Marketing, Chrysler Group
  43. Brian Leder, Senior Partner, Digital Director-North America, Maxus Global + Team Nestle
  44. Michael Lieberman, Co-President, Joule
  45. Michael Liu, Supervisor-Mobile Strategy, Carat
  46. Jeremy Lockhorn, VP-Emerging Media, Razorfish
  47. Jeff Malmad, Managing Director of Mobile, Mindshare
  48. Scott Marsden, SVP-Media, Digitas
  49. Lee Maicon, SVP-Insights and Strategy, 360i
  50. Dave Meeker, VP, Isobar
  51. Emma Medina, VP-Marketing, Remy Cointreau USA
  52. Stuart Meyler, Principal, Beeby Clark + Meyler
  53. Duncan McCall, CEO and Co-Founder, PlaceIQ
  54. Jesse Missad, Director-Connected Platforms, Mobility and Device, PHD Network
  55. Rich Muhlstock, SVP-Branding and Acquisition, E-Trade
  56. Jackie Mockridge, VP-Director, Strategy and Analysis, DigitasLBi
  57. Armin Molavi, SVP-Strategy, Havas Media
  58. Scott Marsden, SVP-Media, Digitas
  59. Sean Muzzy, CEO, neo@Ogilvy
  60. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  61. Jason Newport, SVP and Head of Mobile Strategy, Carat
  62. Sasha Norkin, VP-Marketing, Barnes & Noble Nook
  63. Mike Owen, Chief Revenue Officer, AdColony
  64. Megan Pagliuca, General Manager and VP-Display Media, Merkle
  65. Rachel Pasqua, Senior Partner-Mobile Practice Lead, MEC
  66. Ben Phillips, Global Head of Mobile, MediaCom
  67. Will Phung, Media Director, M&C Saatchi Mobile
  68. Babs Rangaiah, VP-Global Media Innovation and Ventures, Unilever
  69. Jennifer Rooney, Editor, CMO Network, Forbes
  70. Liz Ross, President, BPN
  71. Avi Savar, Founding Partner, Big Fuel
  72. Spencer Scott, SVP-Field Operations, Fiksu
  73. Glen Sheehan, SVP-Group Creative Director, Digital, GSD&M
  74. Josh Sitzer, Head of Marketing and Sales, Pinsight Media+
  75. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  76. David Smith, CEO and Founder, Mediasmith
  77. James Smith, Chief Revenue Officer, Verve
  78. Keith Soljacich, Associate Director-Digital Studio, Digitas
  79. Hynek Stehno, VP-Digital Services, Local Spectrum
  80. Scott Swanson, President-Global Advertiser Services, Opera Mediaworks
  81. Richard Ting, EVP-Global Executive Creative Director, R/GA
  82. Matt Tengler, VP-Product, Millennial Media
  83. Derek Thompson, SVP-Global Managing Director, Mobility Practice, Starcom MediaVest
  84. Ritu Trivedi, SVP-Director of Digital Strategy and Partnerships, MediaVest USA
  85. Phuc Truong, Managing Director-U.S., Mobext
  86. Eric Weisberg, Executive Creative Director, JWT New York
  87. Josh Wexler, GM-Buyer Cloud, Rubicon Project
  88. Colleen Whitney, SVP-Media Director, Digitas
  89. Donald Williams, Chief Digital Officer, Horizon Media
  90. Ben Winkler, Chief Digital Officer & Chief Innovation Officer, OMD
  91. Andrew Wolinetz, Managing Director-Connected Platforms, PHD Network
  92. Amanda Zaky, Manager of Interactive, Mars Chocolate NA

About Mobile Media Summit and Upfront

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Visit www.mobilemediasummit.com for more information.

For press inquiries, contact Kaitlynn Russo at [email protected].

Logo - http://photos.prnewswire.com/prnh/20130828/LA69825LOGO

SOURCE Mobile Media Summit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...