Welcome!

Mobile IoT Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Derek Weeks, XebiaLabs Blog

News Feed Item

Brands Take Center Stage to Disrupt Media Again at Mobile Media Upfront 2014

Leading Brands and Agencies Will Gather to Plan for the Year Ahead in Mobile

LOS ANGELES, April 28, 2014 /PRNewswire/ -- Mobile Media Summit & Upfront, the largest mobile media and advertising event series in North America and Europe, will host more than 1,500 senior agency, media and marketing executives at the fifth-annual Mobile Media Upfront, May 19th at New York City's New World Stages.

http://www.mobilemediasummit.com for more information. " border="0" alt="The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to network and learn about the newest mobile technology and media. Founded in 2008 by Paran Johar, it is the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Click on http://www.mobilemediasummit.com for more information. " align="middle" src="http://photos.prnewswire.com/prnvar/20130828/LA69825LOGO"/>

Frank Cooper III, Global Chief Marketing Officer-Consumer Engagement at PepsiCo, will keynote the daylong show, which will also feature brand speakers such as Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever; Rich Muhlstock, SVP of Branding and Acquisition, E*TRADE; Jonathan Anastas, VP-Global Brand Marketing, Head of Digital & Social Media, Activision; Amanda Zaky, Manager of Interactive, Mars Chocolate; Tom Laymac, Director-Global Digital Marketing, Chrysler Group; and Emma Medina, VP-Marketing, Remy Cointreau USA.

"When people hear Upfront, they think TV, but we are here to change that," said Paran Johar, CEO and founder of Mobile Media Summit and Upfront. "With a growing amount of media budgets going to mobile, and consumers' consumption of mobile increasing exponentially, it is crucial that we gather advertisers to discuss their mobile plans for coming year.  With 1,500 registered attendees last year and even more expected this year, this will be the must-attend event of the year for anyone in advertising."

Topics at the Mobile Media Upfront include "The Truth About Native," "Connecting the Mobile and Real World," "Masters of Multiscreen" and "App Marketing Done Right," as well as "View From the Top" panels with representatives from every major agency holding company and media agency, including Universal McCann, OMD, Mindshare, Starcom MediaVest, Horizon, MEC, Mediacom, PHD Network, Zenith Media, Ansible, Joule, Isobar, 360i, Havas and Carat.

"One third of the world is online today, and the vast majority of the next two-thirds will get online via mobile and in the developing and emerging markets.  This alone makes mobile a critical channel for us. Additionally, one of the key things we look at to gauge the viability of any platform today in any market is whether or not it's mobile first.  The Mobile Media Upfront is a great place to see what innovations will come out of the mobile space in the year ahead," said Babs Rangaiah, VP-Global Media Innovation & Ventures, Unilever.

Event sponsors and partners include AdColony, Celtra, Collective, Drawbridge, E! Online, Fiksu, JiWire, Kargo, Medialets, Millennial Media, MillwardBrown Digital, NeoMedia, Opera Mediaworks, OpenX, Pandora, Phunware, PINsight Media +, PlaceIQ, RadiumOne, Rubicon Project, Shoutz (LotteryHub), Tapjoy, Thinknear, Tremor Video, Undertone, SheppardMullin, Verve, Weather Channel, xAd, Varick Media Management, Yahoo!, 4A's, AdMonsters, Adweek, The Advertising Club of NY, Fierce Wireless, Folio, Local Search Association, Location Based Marketing Association, MadAve Mobile, mobiThinking, Street Fight, The Makegood, Mobile Monday, Venture Beat and Women in Wireless.

Speakers at Mobile Media Upfront 2014 include:

  1. Jonathan Anastas, VP-Global Brand Marketing, Head of Digital and Social Media, Activision
  2. Craig Atkinson, Chief Operating and Digital Officer, PHD Network
  3. Eric Bader, Chief Marketing Officer, RadiumOne
  4. Ian Beacraft, Manager-New and Emerging Technologies, Leo Burnett
  5. Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather
  6. Simon Bond, Global Chief Marketing Officer, BBDO
  7. Sal Candela, VP-Mobile Strategic Sales, Undertone
  8. Craig Cardon, Co-Chair, Privacy and Data Security Group, Sheppard Mullin
  9. Matt Carrasco, Senior VP-Digital Media Investments, Orion Capital
  10. Jim Caruso, VP-Product Strategy, Varick
  11. Tony Case, Executive Editor, Adweek
  12. Gabriel Cheng, VP-Mobile Strategy & Solutions, M&C Saatchi Mobile
  13. Tom Cramer, Digital Business and Strategy Lead, Razorfish
  14. Yale Cohen, SVP-Activation Standards, Zenith Media
  15. David Cohen, Chief Investment Officer, Universal McCann
  16. Jenn Cox, Director and Lead, Starcom Mobility Center of Excellence
  17. Frank Cooper III, Global CMO-Consumer Engagement, PepsiCo
  18. Gregg Colvin, Chief Operating Officer, Universal McCann
  19. Christine Dilandro, SVP-Head of Media and Integrated Marketing, Citi
  20. Amy Dickerson, VP-Digital Director, Spark SMG
  21. Brian Decker, Managing Director-Client and Social Action Leadership, Mindshare
  22. Elizabeth Elliott, Associate Director, Starcom MediaVest
  23. Danny Englander, Mobile Marketing Manager, Mobext
  24. Jori Ford, Director-Paid, Owned and Earned Media, Rosetta
  25. Lewis Goldman, VP-Product Development, U.S. Direct, MetLife
  26. Melissa Grady, VP-eBusiness, MetLife
  27. Raymonde Green, VP-Director of Media Activations and Partnerships, DigitasLBi
  28. Larry Griffiths, SVP, Shoutz
  29. Eric Hadley, SVP-Sales Strategy and Marketing, The Weather Channel
  30. Mat Harris, Head of Ad Products, Tapjoy
  31. Chad Hickey, VP-Sales, xAd
  32. Jon Hook, Head of Mobile, Mediacom
  33. Andrew Hoffman, Associate Director-Mobile Marketing, Mobext
  34. Josh Jacobs, Global CEO, Accuen
  35. Mark Jackson, Chief Technology Analyst, EMEA, McCann Worldgroup
  36. Rich Johnson, Head of Sales, North America, Drawbridge
  37. Harry Kargman, Founder and CEO, Kargo
  38. Michael Kaushansky, EVP-Chief Analytics Officer, Havas Media
  39. JiYoung Kim, SVP, Creative Solutions & Strategy, Ansible Mobile
  40. Eric Korsh, SVP-Brand Social and Content, DigitasLBi
  41. Rob Kramer, General Manager, Mobile, OpenX
  42. Tom Laymac, Director-Global Digital Marketing, Chrysler Group
  43. Brian Leder, Senior Partner, Digital Director-North America, Maxus Global + Team Nestle
  44. Michael Lieberman, Co-President, Joule
  45. Michael Liu, Supervisor-Mobile Strategy, Carat
  46. Jeremy Lockhorn, VP-Emerging Media, Razorfish
  47. Jeff Malmad, Managing Director of Mobile, Mindshare
  48. Scott Marsden, SVP-Media, Digitas
  49. Lee Maicon, SVP-Insights and Strategy, 360i
  50. Dave Meeker, VP, Isobar
  51. Emma Medina, VP-Marketing, Remy Cointreau USA
  52. Stuart Meyler, Principal, Beeby Clark + Meyler
  53. Duncan McCall, CEO and Co-Founder, PlaceIQ
  54. Jesse Missad, Director-Connected Platforms, Mobility and Device, PHD Network
  55. Rich Muhlstock, SVP-Branding and Acquisition, E-Trade
  56. Jackie Mockridge, VP-Director, Strategy and Analysis, DigitasLBi
  57. Armin Molavi, SVP-Strategy, Havas Media
  58. Scott Marsden, SVP-Media, Digitas
  59. Sean Muzzy, CEO, [email protected]
  60. John Najarian, EVP and GM-Digital Media and Business Development, E! Networks
  61. Jason Newport, SVP and Head of Mobile Strategy, Carat
  62. Sasha Norkin, VP-Marketing, Barnes & Noble Nook
  63. Mike Owen, Chief Revenue Officer, AdColony
  64. Megan Pagliuca, General Manager and VP-Display Media, Merkle
  65. Rachel Pasqua, Senior Partner-Mobile Practice Lead, MEC
  66. Ben Phillips, Global Head of Mobile, MediaCom
  67. Will Phung, Media Director, M&C Saatchi Mobile
  68. Babs Rangaiah, VP-Global Media Innovation and Ventures, Unilever
  69. Jennifer Rooney, Editor, CMO Network, Forbes
  70. Liz Ross, President, BPN
  71. Avi Savar, Founding Partner, Big Fuel
  72. Spencer Scott, SVP-Field Operations, Fiksu
  73. Glen Sheehan, SVP-Group Creative Director, Digital, GSD&M
  74. Josh Sitzer, Head of Marketing and Sales, Pinsight Media+
  75. Adam Shlachter, Head of Media Activation, NA, DigitasLBi
  76. David Smith, CEO and Founder, Mediasmith
  77. James Smith, Chief Revenue Officer, Verve
  78. Keith Soljacich, Associate Director-Digital Studio, Digitas
  79. Hynek Stehno, VP-Digital Services, Local Spectrum
  80. Scott Swanson, President-Global Advertiser Services, Opera Mediaworks
  81. Richard Ting, EVP-Global Executive Creative Director, R/GA
  82. Matt Tengler, VP-Product, Millennial Media
  83. Derek Thompson, SVP-Global Managing Director, Mobility Practice, Starcom MediaVest
  84. Ritu Trivedi, SVP-Director of Digital Strategy and Partnerships, MediaVest USA
  85. Phuc Truong, Managing Director-U.S., Mobext
  86. Eric Weisberg, Executive Creative Director, JWT New York
  87. Josh Wexler, GM-Buyer Cloud, Rubicon Project
  88. Colleen Whitney, SVP-Media Director, Digitas
  89. Donald Williams, Chief Digital Officer, Horizon Media
  90. Ben Winkler, Chief Digital Officer & Chief Innovation Officer, OMD
  91. Andrew Wolinetz, Managing Director-Connected Platforms, PHD Network
  92. Amanda Zaky, Manager of Interactive, Mars Chocolate NA

About Mobile Media Summit and Upfront

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Visit www.mobilemediasummit.com for more information.

For press inquiries, contact Kaitlynn Russo at [email protected].

Logo - http://photos.prnewswire.com/prnh/20130828/LA69825LOGO

SOURCE Mobile Media Summit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...