Welcome!

Mobile IoT Authors: Mauro Carniel, Rostyslav Demush, Pat Romanski, Elizabeth White, Liz McMillan

Related Topics: Microservices Expo, Java IoT, Mobile IoT, Linux Containers, Agile Computing, @DXWorldExpo

Microservices Expo: Article

In Defense of Mobile Platforms

The real benefits of platforms lie in the ways they enable you to predictably develop, manage and experience your applications

In several past articles published here, the ever opinionated mobile expert Peter Roger's shared his belief that the age of traditional mobile platforms had passed.  In this article however, guest blogger and mobile expert David Akka shares a different opinion.
***
Over the last six months I met with a wide range of customers and prospects in order to understand how they understand enterprise mobility, and especially to learn whether they see it as a business opportunity or just another piece of technology. It's no secret that the past few years have seen a debate between two paradigms: whether to write specific code for different devices, or to take a wider approach. The rapid advances in mobile technology have led to a world where there is no single accepted approach, but history looks to be repeating itself from the desktop world, and I believe that application development platforms are the way forward.

In general, the company I work for has two types of customer: ISVs, who develop solutions and typically have some investment in a certain paradigm or technology; and end users across industries from financial services in banking and insurance, through logistics, leisure and more, who may have a preference for one internal environment but who have usually ended up with a mix of technologies. This range makes their perspectives on mobile technologies varied and fascinating.

I have written a lot on the application technologies war, mostly focusing on HTML5. What I'm seeing in the market is that people who have been convinced to develop specific code for each device are sticking with this route, as are those who have chosen to use HTML5 web apps. However neither of these approaches is completely issue-free.

Regardless of whether you choose to code natively or use HTML5, there are both pros and cons. Organisations using HTML5 for mission-critical applications find that they suffer from delays caused by the need to deploy patches; while custom code has proved to be very expensive in terms of time and effort needed to support the multiple versions needed for different mobile ecosystems and device types and keep them all up to date. Just take a look at the iOS and Android Facebook clients for an example of this. The question is, how to move forward?

Once upon a time...
I have long been an advocate of using a mobile business platform in order to build applications with true multi-platform and multi-channel capability, and this is not a choice between developing HTML5 or native applications. Platforms can do both, and which you choose is a deployment, not a development, question. This is not about generating code, rather, it is about pre-packaged functionality that can be configured through a development process and activated across any platform, whether native or HTML5.

Handy component pieces
The real advantage of using platforms is that they provide a uniform approach to develop, deploy and manage applications. From collecting data and processes from multiple sources, whether these are located on premise or in the cloud, traditional enterprise systems or social media, and reusing it in an auditable and governable way, to consumption of data services and user interface across multiple devices. For example, you can set policies to ensure that certain data or applications can only be accessed in certain countries, or only when an employee is working from home, via geofencing.

Platforms have the ability to encode auditability and governance automatically into your applications, going beyond the user interface. You can determine policies for how the application should handle data when there is no connectivity, such as underground or on trains. Offline access needs to be built in, as does security. Today's enterprise mobile users are carrying out tasks that would previously only have been available behind the firewall, so it's increasingly important that security is built in at the device, application and user levels. Platforms enable all of this, not as a patch-based solution but as a single-stack solution to enable features to be easily built in.

I have written many times about the benefits of platforms, but I find that their benefits are often misunderstood. Especially in organisations where there is a strong understanding of HTML5, mobility experts fall into the trap of believing that just because they can make HTML do what they want that this is all their solution needs. For example, just because you can fire a HTML wrapper at a problem doesn't mean that this is the easiest solution to maintain, upgrade or deploy to multiple devices.

The real benefits of platforms lie in the ways they enable you to predictably develop, manage and experience your applications, such as allowing you to concentrate on service consumption and provisioning at all levels and across all your applications. Rapid development is also a benefit, as the pre-packaged functionality in the platform allows you to reduce your development time by up to 80%, thus reducing your time to market as well as costs. Likewise, this rapid, agile development allows end users to participate in all stages of development, ensuring that the resulting applications are better adapted to user requirements and market needs. As most platform vendors incorporate the latest mobile technology into their platform via updates, allowing you to use it without researching the technologies in great detail, it becomes easy to keep your applications up to date. This has always been a benefit of using platforms, but it is especially noticeable with mobile due to the rapid evolution of the technology, especially when it comes to security, data standards, and ecosystems.

To examine why platforms are so important, let's take a trip to "ancient history", or as you might know it, about 20 years ago and the early days of ecommerce on the web. When websites first became important business tools they were written directly in HTML, and while there were some very impressive efforts, overall this trend led to sites that were little more than an online version of the company's paper catalogue or brochure. This also led to pages becoming increasingly complicated as revisions were made or new technologies adopted. Consider that in the space of a few years customers started to expect embedded media, secure payment, live stock levels, mapping and online reviews: trying to code all of this into a page by HTML was very complicated.

The solution to the ever-increasing complexity of webpages was to use platforms which allowed new technologies to be implemented as standard objects, rather than having to write everything from scratch, to the point that today webpages resemble a Lego model rather than a hand-written essay. For example, if you want to create a blog site, using platforms such as WordPress or Eblogger is an obvious choice, while Magneta, Shopify and Voluta easily handle the complexities of an e-commerce website, and for a CMS there is a plethora of choices such as Drupal, Squarespace, and Movable. Platforms can also be easily updated to cope with new requirements, thus simplifying maintenance, while custom HTML or Java is used to customise rather than create. Remember that the purpose of mobile apps is not just to present information, but to be able to reuse existing business logic behind a new user interface.

Is the past relevant to mobile?

I believe that the picture in mobile today is very similar in that while many organisations have used HTML or Java to create a mobile experience, but today they are finding that it is no longer enough to wrap these around a page to make a mobile app.

The challenge is that users are trying to do far more on mobile now. Mobile apps don't just need to present data to a user in an attractive way: users need to be able to update that data, and the more we do, the more important it becomes to ensure the right data gets to the right people, when they want it. Today's mobile apps need to be able to set intelligent policies regarding who can access what data, they need to have security built in, along with management tools. As users increasingly rely on mobile, offline access becomes critical, and apps need to be updated rapidly as demands change, in a world where "rapid" could mean "within 30 minutes".

Further, as users try to complete more of their computing tasks on mobile, the mobile experience needs to grow far beyond the cut-down "mobile interfaces" we have come to expect. Mobile users are expecting to have all their workflows at their fingertips, and the logical, integrated processes that result are no less at home on desktop. This means that it makes no sense to separate mobile apps as a standalone page: because we need a template, the full business logic and workflows, mobile is moving beyond a "look and feel" issue. What we are moving towards is a world where collaborating and sharing data is enabled by seamless processes, making users quicker and more effective.

This look at the past shows that many organisations today are just dealing with a thin layer of what mobility is all about. Yes, you can easily design HTML pages yourself, but it is hard to upgrade the look and feel, maintain the applications or assign and control user rights. Learn from the dotcom era and content websites, and move toward using a platform today, to better manage your logic, processes and data in a maintainable way for the long run.

The industry has already acknowledged the key role of platforms in its mature desktop web technology: now it's time to learn from the past, embrace platforms in mobile and avoid a future disaster.

*************************************************************

Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.