Welcome!

Mobile IoT Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski

Article

Mindset - Strategic Enterprise Mobility and Code Halos

More photos are being taken than ever before, but Kodak went bankrupt.

Mindset  - a set of assumptions, methods, or notations held by groups of people that is so established that it creates a powerful incentive within these people or groups to continue to accept prior behaviors, choices, or tools. ~ Wikipedia

More photos are being taken than ever before, but Kodak went bankrupt.  More movies are being watched than ever before but Blockbuster went bankrupt.  More books are being purchased than ever before, but Borders went bankrupt.  Why is Pandora and Spotify so popular?  Why are Google Search Advertising, LinkedIn and Facebook making so much money on advertising when the traditional media and publishing companies struggle?

Kodak had the opportunity to compete in digital photography, digital photo apps and Instagram type social networking sites - but they didn't.  Why?  It's a mindset thing.

Blockbuster had the opportunity to compete in video rentals online, streaming movies/TV shows and setting up social sharing sites like Vimeo, Vine, YouTube, etc. - but they didn't.  Why?  It's a mindset thing.

Blackberry couldn't imagine that users would prefer a larger screen to a physical keyboard.  They thought mobile devices should be reserved for work.  They couldn't imagine a mobile device as a computer or as an entertainment center.  They couldn't wrap their heads around the idea that people would want to browse the Internet using a mobile device.  Why?  It's a mindset thing.

The term Code Halos refers to another mindset.  Here is a definition from my colleagues at The Center for the Future of Work, "Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes and products - what we call Code HalosTM."  Did you catch that?  They are dominating by "managing the information that surrounds people, organizations, processes and products."  This is the revenge of the data scientists!

Let's talk about Google.  Google has a very simple UI (user interface), but behind the scenes they are geniuses when it comes to managing the information that surrounds people, organizations, processes and products.  Pandora gives us great music, that we want to listen to, based on information that surrounds us.  Amazon recommends books and movies based upon information that surrounds us and products we have chosen in the past.  They give us an amazingly simple one-click purchasing processes and free shipping based on membership and account information about us.  This experience is addicting.

Google also treats by blog articles differently.  A person new to blogging could copy a blog article of mine and post it on their site.  It would not, however, be treated the same by Google.  Google knows I started blogging in 2006, have over 2,700 articles published mostly on the topics of enterprise mobility and digital transformation and close to 4 million page views in the past 5 years.  They give me a higher "Author Ranking" than a new blogger.  They use all of their collected information to build algorithms to find meaning-making through all the noise on the Internet.  They want to provide the best search results possible for their users.

I get treated differently by Delta, Hertz and Marriott based upon my loyalty, frequent use and past business with them.  I am spoiled and will do silly things to maintain this treatment.  They treat me different, not because of me, but because of the information about me.

In today's world, successful companies will use mobile apps, websites, big data analysis, the Internet of Things and other kinds of GPS tracking solutions, videos, photos, historic preferences and social networking information as sensors to collect information, analyze and find meaning.  Meaning-making is how companies learn how to attract you, keep you and treat you right.

I read an article yesterday, http://www.theatlantic.com/technology/archive/2014/02/when-you-fall-in-love-this-is-what-facebook-sees/283865/, that describes how Facebook can recognize relationship patterns of people falling in love and entering a serious relationship.  It was an article capitalizing on Valentine's Day sensitivities.  They can then target particular ads that align with these patterns.  That might seem a big creepy, but when companies do this in the right manner, it just seems thoughtful.  For example, when I land at a connecting airport and turn my iPhone on, I appreciate the Delta app telling me the terminal and gate location of my next flight.  It understands I am traveling, my location, my scheduled flights and gives me context aware information.  It uses the sensors (GPS), my activities, my schedule and my reservation to assist me.  That is a winning formula.

Is your company adopting a "Code Halo" mindset?

*************************************************************

Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When Enterprises started adopting Hadoop-based Big Data environments over the last ten years, they were mainly on-premise deployments. Organizations would spin up and manage large Hadoop clusters, where they would funnel exabytes or petabytes of unstructured data.However, over the last few years the economics of maintaining this enormous infrastructure compared with the elastic scalability of viable cloud options has changed this equation. The growth of cloud storage, cloud-managed big data e...
Your applications have evolved, your computing needs are changing, and your servers have become more and more dense. But your data center hasn't changed so you can't get the benefits of cheaper, better, smaller, faster... until now. Colovore is Silicon Valley's premier provider of high-density colocation solutions that are a perfect fit for companies operating modern, high-performance hardware. No other Bay Area colo provider can match our density, operating efficiency, and ease of scalability.
ScaleMP is the leader in virtualization for in-memory high-end computing, providing higher performance and lower total cost of ownership as compared with traditional shared-memory systems. The company's innovative Versatile SMP (vSMP) architecture aggregates multiple x86 systems into a single virtual x86 system, delivering an industry-standard, high-end shared-memory computer. Using software to replace custom hardware and components, ScaleMP offers a new, revolutionary computing paradigm. vSMP F...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...