Mobile IoT Authors: Liz McMillan, Carmen Gonzalez, Elizabeth White, Frank Breuss, Janakiram MSV

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Magisto and Sonicbids Come Together to Offer Bands a New Promotional Platform

Opportunity for Fans to Create User-Generated Music Videos Drives Deeper Connections Between Music Lovers and Artists

NEW YORK, Feb. 13, 2014 /PRNewswire/ -- Magisto, the cloud-based service for the mobile creation and distribution of personal movies, and Sonicbids, the leading online platform that connects bands with music lovers, music promoters and major brands to help them engage new fans and book shows, announced an innovative partnership that will give music fans the opportunity to connect music from their favorite band to their own life experiences through the creation of personal video stories.  Eleven Sonicbids' bands were selected by Magisto to take part in a "Battle of the Fans" based on their artistic merit and strength on the social graph.  Beginning February 13, Magisto will introduce a new Rock On video creation theme and fans will have the opportunity to use a track from their favorite band in the making of their own music video. 

The bands chosen for the Battle are: 
Air Traffic Controller
Black Pistol Fire
California Wives
Dinner And A Suit
Gentlemen Hall
Lovely Bad Things
The Spring Standards
The Young Folk
Tim Chaisson

Reid Genauer, CMO, Magisto said, "The time has come for everyone in the music ecosystem to focus not on what has changed but on how much more is now possible. This partnership with Sonicbids is a great way for Magisto to generate fan support for new music.  We're excited to offer a way for musicians and fans to collaborate using Magisto to cement the shared experience that defines music listening.   We've been honored to work with established artists like Joan Osborne and Brad Paisley on recent partnerships.  By activating the loyal fans of both artists and the creative community within Magisto, over 100,000 fan-generated movies were created, receiving nearly 1 million video views."

Quote Sonicbids:  Said Peter Rappaport, CEO, Sonicbids, "We're excited to be working with Magisto on two promotions- One for the bands, and one for the fans. Magisto's app lets anyone easily create sophisticated looking videos combining their own footage with great music.  This program enables our bands to get additional exposure for their music, and fans to share their favorite music in a new and personal way."

Fans of the eleven selected bands can create their own Rock On-themed Magisto movie using their favorite band's music and Magisto's easy-to-use 4-click video creation process.  All movies that include the hashtag #SXSWsonic will be entered in the "Battle of Fans" promotion giving fans the power to help their favorite band win a live performance opportunity at the Sonicbids Official SXSW party at Maggie Mae's in Austin, Texas.  Personal music videos can be shared with other music lovers and friends via Facebook, Twitter, Google+, YouTube, email and SMS.  The band receiving the most views across all fan-created videos will take the stage at Sonicbids' SXSW party on March 14th.  Video submitted for the Battle of the Fans promotion can be viewed at https://www.magisto.com/album/battle-of-the-fans

Magisto and Sonicbids have also teamed up on a separate promotion offering all 450,000 Sonicbids' bands the opportunity to create their own Magisto movie and secure a second live-performance spot at Sonicbids' exclusive SXSW party.  Using a song they recorded and the hashtag #SXSWSonicbids, bands can create and share their Magisto music videos with fans and music lovers via social channels, online and email.  The band that will take the second appearance spot on the Sonicbids Official SXSW Party stage will be chosen from the 50 most-viewed movies created for the promotion.  Videos submitted for the promotion can be viewed at http://www.magisto.com/album/magisto-botb

The promotion for all Sonicbids' bands will close on February 17th while the "Battle of the Fans" promotion ends on February 28th.   

About Sonicbids

Sonicbids is the leading platform for bands to get gigs and people to book bands online. It connects more than 450,000 bands with 30,000 promoters from over 100 different countries. Sonicbids helped launch many of today's hottest artists like Alpine, San Cisco, Macklemore and Ryan Lewis, and Sean Falyon. It offers exclusive partnerships with premier events like South By Southwest (SXSW), Bonnaroo Music and Arts Festival, CMJ Music Marathon, Spain's Primavera Pro and Canada's North By Northeast (NXNE). Learn more at www.sonicbids.com.

About Magisto

Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.

More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works.

The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.

Paula Batson
[email protected]

Matthew Stein
[email protected]

Multimedia Assets associated with this release:

Video: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY64441-20140213-01.mp4


SOURCE Magisto

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