Welcome!

Mobile IoT Authors: Pat Romanski, Elizabeth White, Sematext Blog, Scott Allen, Carmen Gonzalez

News Feed Item

Mobile Cloud Services Platforms: The Back-End of Mobile Apps

DUBLIN, Feb. 12, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/zszjhv/mobile_cloud) has announced the addition of the "Mobile Cloud Services Platforms: The Back-End of Mobile Apps" report to their offering.

(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

The explosion of mobile applications and devices has lead to an extremely crowded and fragmented market leaving mobile developers searching for new opportunities to differentiate and improve the user experience. Increasingly, successful mobile apps are supported by data feeds and services in the cloud such as databases, messaging, location, and social networking status. At the same time, enterprises are realizing the importance of the mobile channel and are moving beyond devices and applications devising new strategies to broaden their reach. Extending enterprise data and services to mobile developers via APIs is an approach enterprises are increasingly pursuing. These macro trends are driving demand for mobile cloud services platforms.

Mobile cloud services platforms are software suites that help enterprises create and manage APIs that extend data to mobile developers. These platforms also help mobile developers integrate APIs into their applications and support the network side or back-end of their apps. Over the past few years, vendors have focused on either servicing mobile developers with mobile back-end-as-a-service (mBaaS) solutions or enterprises with API management platforms. These types of platforms are quickly merging into a single offering connecting mobile developers with enterprise data and back-end services.

We expect the market for mobile cloud services platforms to grow from $579 million USD in 2013 to $4.4 billion USD in 2017. A large portion of the revenues generated from the market will be from API management and discovery services, where as back-end services will comprise a shrinking share of revenues.

Key Topics Covered:

1.0 Introduction
1.1 Macro Trends
1.2 What are Mobile Cloud Services Platforms?

2.0 Market Structure
2.1 API Creation and Management
2.2 Service Discovery and Aggregation
2.3 Utilities and Developer Support
2.4 Adjacent Markets & Alternate Approaches

3.0 Market Opportunity
3.1 Drivers
3.2 Barriers

4.0 Marketing Strategies
4.1 Top Down or Bottom Up
4.2 Business Models

5.0 Forecasts
5.1 API Creation, Management, and Discovery
5.2 Utilities and Developer Support

6.0 Competitive Analysis
6.1 Orchestrating APIs and Versioning
6.3 Granular Analytics and Tracking
6.4 Simplicity vs. Flexibility
6.5 Developer Relationships
6.6 Partnerships and Parents

7.0 Future Outlook
7.1 The Market Will Become Increasingly Crowded
7.2 Contextual Access to Multiple Data Sources Will Become Very Important
7.3 Client Side Development Tools Refocus On Client
7.4 The Shake Out
7.5 Industry Moving Away From the Long Tail
7.6 Business Models Will be Reengineered
7.7 Opportunity for Consolidation Platform

8.0 Recommendations
8.1 Vendors Providing Simple Utilities and Back-End Services Need Partners
8.2 Vendors Targeting Enterprises Should Take a Multi-Pronged Approach
8.3 Be Flexible and Innovate

9.0 Profiles
9.1 Apigee
9.2 Intel (Mashery & Aepona)
9.3 Layer 7/ CA
9.4 Stackmob
9.5 Parse / Facebook
9.6 Software AG

Companies Mentioned:

  • 3Scale
  • AOL
  • ATT
  • Adobe
  • Aepona
  • Amazon
  • Apigee
  • Apis.io
  • AppMobi
  • Appcellerator
  • Axway
  • Blue Via
  • Ca
  • Cloudmine
  • DeltaCloud
  • Deutch Telecom
  • Dropbox
  • Emergent One
  • Exicon
  • Facebook
  • FeedHenry
  • Google
  • HP Cloud
  • IBM
  • Intel
  • Kasabi
  • Kii
  • Kinvey
  • Layer 7
  • Lean Engine
  • Mashape
  • Mashery
  • Microsoft
  • MuleSoft
  • Netflix
  • OneApi
  • Oneall
  • Oracle
  • Parse
  • Programmable Web
  • Rackspace
  • RhoMobile
  • SOA Software
  • Salesforce.com
  • Sencha
  • Singly
  • Socrata
  • Software AG
  • Stackmob
  • Storage Made Easy
  • Telefonica
  • Tibco
  • TokBok
  • Twitter
  • Unified Cloud API
  • Vordel
  • WSO2
  • Yahoo

For more information visit http://www.researchandmarkets.com/research/zszjhv/mobile_cloud

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.