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@ThingsExpo: Article

What’s In and What’s Out for IT in 2014

A thought-provoking look at what’s out and what’s in for Information Technology

Here’s a quick look at what’s out and what’s in for IT in 2014.

What’s out: Mobile, especially Mobile First. What’s in? Experience First. Mobility has become a means to an end now. People now demand compelling, engaging, context-aware experiences that catch them in the moment, that deliver services when they most need or want them. People want an emotional connection to the companies they do business with, and mobility is definitely one tool that can be used to deliver that. Certainly, mobility is going to continue to grow, people are still catching up in certain areas. and it will be a critical delivery channel, but it’s not only about mobility any longer. It’s really about the experience. And it’s a multi-channel experience, that will grow to include wearables.

What’s out: general-purpose wearables -- Segway for your face? No, thank you.  What’s in, use-specific wearables like the new hearing device using mobile tech and Bluetooth. It’s a tiny computer that uses advanced audio algorithms. It’s got a wireless radio built in, and there’s a smart phone app you can use to adjust frequencies and preferences. It comes from an entrepreneur who is coming from the Bluetooth headset space rather than from the medical device space. The goal was to be attractive from a cosmetic point -- it’s not hidden. It looks good, instead.

What’s out: Introverted IT and what’s in, IT sharing more. There was a great article on this by Pete Waterhouse recently in Information Week. It’s the end of the IT as a gatekeeper and the beginning of IT as an orchestrator. It’s related to cloud and consumer-driven IT, but all of this is just a start. It is critical that IT act as an advisor and an enabler. Or, to put it another way, “IT as a service.” IT must open up and become more of a collaborator with customers and business partners. It’s all about “embracing your inner rogue.”

Another IT gatekeeper that’s out: Security as a fence. What’s in? Security as an enabler. Applied correctly and creatively, security can enable teams to take advantage of mobile and cloud. The bottom line for security is to help the business deliver compelling, engaging experiences that customers are demanding. This is no longer a leading-edge approach to security. It’s becoming a sort of table stake. Teams that adopt a “how can we make this possible” approach to security will be the ones that succeed.

What’s out? Cloud. Cloud is gone. So what could possible replace cloud you might ask? Cloud. What’s in is cloud. Cloud is still a key enabling technology especially in key growth areas, like mobile, multi-channel app development and Big Data or analytics, if you will. And make no mistake, many are still very early in their adoption of cloud services. Cloud adoption is going to continue to rise, of course, because cloud is now much better understood and it’s definitely proven its worth. Even though its role is more critical than ever, and even though it will deliver more value than ever, we’ll probably hear a lot less about it.  Cloud is no longer the new shiny thing. We don’t talk about server virtualization as anything special anymore. It’s just what we do. Maybe cloud goes the same way.

Check out this recent TechViews Unplugged video on YouTube for more on what’s new, hot, and thought-provoking in IT.

More Stories By Jeffrey Abbott

Jeff is part of EMC’s Global Services division, helping customers understand how to identify, and take advantage of, opportunities in Big Data.

Prior to EMC, Jeff helped build and promote a cloud-based ecosystem for CA Technologies that combined an online community, cloud development platform, and e-commerce site for cloud services. Jeff also spent several years within CA’s Thought Leadership group, creating and promoting top-level messaging and social-media programs around major disruptive trends in IT. Prior to this, Jeff spent 3 years at EMC, marketing IT management software products. Jeff’s marketing career also includes time at Citrix, as well as numerous marketing firms – one of which he founded with 2 former colleagues in 1999. Jeff lives in Sudbury, MA, with his wife, 2 boys, and dog. Jeff enjoys skiing, backpacking, photography, and classic cars.

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