Welcome!

Wireless Authors: Dana Gardner, Tim Hinds, Judith Hurwitz, Peter Silva, Elizabeth White

Related Topics: Wireless, Microservices Journal, Web 2.0, Cloud Expo

Wireless: Article

Mobile Expert Opinion: Mobile Platform as a Service

MBaaS falls somewhere in between SaaS and PaaS

My colleague at Cognizant and mobile expert, Peter Rogers, shares more of his thoughts and opinions on how enterprise mobility is and will evolve in 2014.

***

I think most businesses have realized the most effective mobile solutions are holistically designed from the outset. That means not just building the most beautiful front end, but also making sure that the supporting enterprise services are provided in a timely and secure manner. This has led to mobile and cloud being tightly integrated for many years, it was just hidden behind a black box inside of a MADP (Mobile Application Development Platform). Now it seems the black box has opened up and we are seeing open, standards based, cost effective and flexible Mobile First services being delivered through the cloud. It kind of begun with Parse who offered remote data manipulation and now we are seeing full life cycle management including real-time analytic visualisations.

Mobile Back End as a Service (MBaaS) falls somewhere in between Cloud Software as a Service (SaaS) and Cloud Platform as a Service (PaaS), with the key differentiator being a Mobile First intent. The original offerings like Parse were non-enterprise offerings and largely focussed on remote data manipulation, location services and authentication. Later offering have looked to differentiate their offerings by adding dedicated enterprise connectors and these are classed as Enterprise Mobile Back End as a Service.

In the non-enterprise MBaaS space then we are already seeing lots of acquisitions and new people moving into this space like Famo.us and AppMobi. The closest thing to a traditional Mobile Application Development Platform is an Enterprise MBaaS, but you will not find a portable native (cross platform) solution on the client side. Instead, a lot of the MBaaS vendors offer partnerships with Mobile Consumer Application Platform (MCAP) vendors - which was the original name for portable native or cross-platform solutions. As such technologies like Titanium, Xamarin, PhoneGap and XDK offer the missing client side part.

The next stage of this technology adventure is the business vertical alignments of Enterprise MBaaS. We will start to see specific services being offered for verticals like Life Sciences, for example a Health Cloud. Indeed Life Sciences is probably the least Mobile First vertical and one of the largest areas of R&D budget so we should see some massive changes sweeping in over the next 18 months. It is worth dissecting an Enterprise MBaaS at this stage before we go any further.

Generally speaking if we performed an autopsy on an Enterprise MBaaS we would find the following: a Service Tier for hosting custom servers (such as Node.js); a number of enterprise connectors (such as SAP); some pre-built server-side services (such as social media integration and push notifications); and a security framework that holds it all together.

Throughout 2014 then we will see the following evolutionary steps:

  • business vertical alignment for the sets of enterprise connectors
  • generation server-side services like Cloud CMS and Mobile Data Management
  • more MCAP integrations with greater client-side libraries
  • new and evolving field of life cycle management services.

Within the B2E space then not everybody has accepted the argument of portable native. However, if we look at real-time analytics it offers us the ability to effectively control the B2E ecosystem by monitoring which apps are in use. This in turn enables us to end-of-life applications that are not being used in order to reduce maintenance cost. It also enables us to spot problems with applications being used through crash reporting. We can even start to look at the successful applications and build more of those in order to start looking at application portfolio management; rather than just building apps for the sake of it.

Real-time analytics was born in the cloud and so this is a prime example of a Cloud SaaS that can be used to enrich mobile application management. We can have dashboards that show in real-time when the application is launched, where it is, and even have dedicated crash reporting that shows if an application goes down. In the B2C space we seem to wait until our App Store ratings drop before taking action but this enables us to see what is happening in the field and to release an update before getting a mass of bad reviews.

I see two types of Cloud SaaS that will become more popular:

  • Developer services - I would class the following as developer services: performance management; crash reporting; remote SDK; HTML5-to-Native conversion; JavaScript cross-compilation on the Cloud.
  • Life cycle management services - I would class the following as life cycle management tools: real-time analytics; dashboards; automated testing on the Cloud; server-side unit tests; template solutions; and easy personalisation.

The ability to plug existing native applications into a life cycle management framework has to be one of the most exciting concepts for 2014. Sure, there is always integration work, but maybe we will start to see the emergence of tools that can automatically add in integration points into the code for common areas of analytics such as when the application starts, stops and crashes.

I would, therefore, see the emergence of a new form of Enterprise Mobile Back End as a Service that has embraced both developer services and life cycle management services. It also offers some second generation frameworks to support server side development: like offering hosted Express along with Node.js; or having a Cloud CMS; or even a full mobile data management solution. These kind of platforms need a new name to differentiate them.  How about we all use Mobile Platform as a Service.

A Mobile Platform as a Service is the natural evolution of Enterprise Mobile Back End as a Service, and it features:

  • dedicated verticalized enterprise connectors
  • a service tier that comes with supporting frameworks and second generation services like Cloud CMS
  • developer services and life cycle management support for both hybrid apps and native apps with minimal integration required.

These are Peter Roger's opinions.  What do you think?  Agree or disagree? Comments?

*************************************************************

Kevin Benedict Senior Analyst, Digital Transformation Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.