Click here to close now.

Welcome!

Mobile IoT Authors: Liz McMillan, Pat Romanski, Hovhannes Avoyan, Lori MacVittie, David Miller

Blog Feed Post

Mobile Expert Opinion: Mobile Platform as a Service by Peter Rogers?

My colleague at Cognizant and mobile expert, Peter Rogers, shares more of his thoughts and opinions on how enterprise mobility is and will evolve in 2014.

***

I think most businesses have realized the most effective mobile solutions are holistically designed from the outset. That means not just building the most beautiful front end, but also making sure that the supporting enterprise services are provided in a timely and secure manner. This has led to mobile and cloud being tightly integrated for many years, it was just hidden behind a black box inside of a MADP (Mobile Application Development Platform). Now it seems the black box has opened up and we are seeing open, standards based, cost effective and flexible Mobile First services being delivered through the cloud. It kind of begun with Parse who offered remote data manipulation and now we are seeing full life cycle management including real-time analytic visualisations.

Mobile Back End as a Service (MBaaS) falls somewhere in between Cloud Software as a Service (SaaS) and Cloud Platform as a Service (PaaS), with the key differentiator being a Mobile First intent. The original offerings like Parse were non-enterprise offerings and largely focussed on remote data manipulation, location services and authentication. Later offering have looked to differentiate their offerings by adding dedicated enterprise connectors and these are classed as Enterprise Mobile Back End as a Service.

In the non-enterprise MBaaS space then we are already seeing lots of acquisitions and new people moving into this space like Famo.us and AppMobi. The closest thing to a traditional Mobile Application Development Platform is an Enterprise MBaaS, but you will not find a portable native (cross platform) solution on the client side. Instead, a lot of the MBaaS vendors offer partnerships with Mobile Consumer Application Platform (MCAP) vendors - which was the original name for portable native or cross-platform solutions. As such technologies like Titanium, Xamarin, PhoneGap and XDK offer the missing client side part.

The next stage of this technology adventure is the business vertical alignments of Enterprise MBaaS. We will start to see specific services being offered for verticals like Life Sciences, for example a Health Cloud. Indeed Life Sciences is probably the least Mobile First vertical and one of the largest areas of R&D budget so we should see some massive changes sweeping in over the next 18 months. It is worth dissecting an Enterprise MBaaS at this stage before we go any further.

Generally speaking if we performed an autopsy on an Enterprise MBaaS we would find the following: a Service Tier for hosting custom servers (such as Node.js); a number of enterprise connectors (such as SAP); some pre-built server-side services (such as social media integration and push notifications); and a security framework that holds it all together.

Throughout 2014 then we will see the following evolutionary steps:
  • business vertical alignment for the sets of enterprise connectors
  • generation server-side services like Cloud CMS and Mobile Data Management
  • more MCAP integrations with greater client-side libraries
  • new and evolving field of life cycle management services.
Within the B2E space then not everybody has accepted the argument of portable native. However, if we look at real-time analytics it offers us the ability to effectively control the B2E ecosystem by monitoring which apps are in use. This in turn enables us to end-of-life applications that are not being used in order to reduce maintenance cost. It also enables us to spot problems with applications being used through crash reporting. We can even start to look at the successful applications and build more of those in order to start looking at application portfolio management; rather than just building apps for the sake of it.

Real-time analytics was born in the cloud and so this is a prime example of a Cloud SaaS that can be used to enrich mobile application management. We can have dashboards that show in real-time when the application is launched, where it is, and even have dedicated crash reporting that shows if an application goes down. In the B2C space we seem to wait until our App Store ratings drop before taking action but this enables us to see what is happening in the field and to release an update before getting a mass of bad reviews.

I see two types of Cloud SaaS that will become more popular:
  • Developer services - I would class the following as developer services: performance management; crash reporting; remote SDK; HTML5-to-Native conversion; JavaScript cross-compilation on the Cloud. 
  • Life cycle management services - I would class the following as life cycle management tools: real-time analytics; dashboards; automated testing on the Cloud; server-side unit tests; template solutions; and easy personalisation. 
The ability to plug existing native applications into a life cycle management framework has to be one of the most exciting concepts for 2014. Sure, there is always integration work, but maybe we will start to see the emergence of tools that can automatically add in integration points into the code for common areas of analytics such as when the application starts, stops and crashes.

I would, therefore, see the emergence of a new form of Enterprise Mobile Back End as a Service that has embraced both developer services and life cycle management services. It also offers some second generation frameworks to support server side development: like offering hosted Express along with Node.js; or having a Cloud CMS; or even a full mobile data management solution. These kind of platforms need a new name to differentiate them.  How about we all use Mobile Platform as a Service.

A Mobile Platform as a Service is the natural evolution of Enterprise Mobile Back End as a Service, and it features:
  • dedicated verticalized enterprise connectors
  • a service tier that comes with supporting frameworks and second generation services like Cloud CMS
  • developer services and life cycle management support for both hybrid apps and native apps with minimal integration required.
These are Peter Roger's opinions.  What do you think?  Agree or disagree? Comments?

*************************************************************
Kevin Benedict
Senior Analyst, Digital Transformation Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@ThingsExpo Stories
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Registration page is located at the ThingsExpo site.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservices sessions. Registration page is located at the DevOps Summit site. Your DevOps Summit registratio...
SYS-CON Events announced today that MediaTek Labs will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. MediaTek Labs is a global ecosystem initiative supporting Wearables and Internet of Things device creation, application development, and services based around MediaTek chipset offerings. Developers can use the MediaTek LinkIt™ ONE development platform and the LinkIt ONE HDK to easily access the features and functions of the MediaTek MT2502 System on a Chip (SoC), with the goal of creating the next generation of MediaTek p...
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...