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You Had Me at HelloWorld -- ePrize Announces New Brand Name and SaaS Platform

After 15 Years as ePrize, Detroit-Based Technology and Creative Firm Unveils New Name and Rich Consumer Engagement Platform

PLEASANT RIDGE, MI -- (Marketwired) -- 01/17/14 -- Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences. HelloWorld's SaaS capabilities merge what previously took multiple vendors and custom software development into a single, easy-to-use platform.

The majority of the Fortune 500, including brands like Coca-Cola, Microsoft and P&G, currently leverage HelloWorld's rich engagement platform to motivate consumer behavior. Having administered four times more promotions than its top competitor, the company's solutions will continue to spark a dialogue between brands and consumers through contests, chance-based campaigns, loyalty programs, mobile messaging, and live event engagement. These solutions create an ongoing line of communication all the way to point-of-sale.

The HelloWorld rich engagement platform includes the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

  • Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.
  • Live event activation: Jumbotron games, photos, tweets and texts to screen, for concert tours, sporting events, tradeshows and retail.
  • Promotions: Sweepstakes, instant-wins, trivia, photo contests and advergames.
  • Loyalty programs: Points-based, social engagement or advocacy programs with a range of reward options and prize catalogs.
  • In-store activation: Digital coupons, scavenger hunts, mobile clubs, and POS integration.

"Rapidly-evolving technology like smart phones and social networks have created marketing opportunities -- but have also made engaging with consumers complicated with multiple vendors and complex software," said HelloWorld CEO Matt Wise.

"In the same way Salesforce.com and Oracle solved this problem for CRM, the HelloWorld SaaS platform solves this problem for rich consumer engagement. It was time to reinvent the way things are done and build one platform to help brands connect with consumers across channels. We're proud to pave the way for brands to take advantage of this exciting and evolving medium."

In the last three years, the company has nearly doubled in revenue and tripled the number of clients it serves. Under Matt Wise's leadership, the company acquired a division of the predictive analytics company Apollo Data Technologies, mobile technology provider Cellit, mobile live event activation firm Mozes, app engagement startup Bulbstorm and online promotions company Promotions.com. In addition, the company itself was acquired by the private-equity firm Catterton Partners and incubated a new startup in the enterprise gamification space called LevelEleven. HelloWorld has more than 400 employees across seven different offices.

Now found at www.helloworld.com, the company continues to be headquartered just outside Detroit, Mich.

About HelloWorld, Inc. (formerly ePrize)
HelloWorld provides brands with a rich consumer engagement platform. The company blends creative, technology and legal services to allow marketers to create a multifaceted dialogue with consumers across the web, social and mobile channels and at live events. Combining 15 years of R&D, as well as five acquisitions over the past three years, HelloWorld's technology solutions allow brand marketers, franchisees and CMOs to create personal customer connections through a massive, scalable approach -- all unified on a single platform. HelloWorld has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for Fortune 500 brands and world-class agencies, including Coca-Cola, Microsoft, The Gap, Live Nation, Yahoo!, and Procter & Gamble. Formerly known as ePrize, the company is headquartered in Detroit, with offices in Chicago, Los Angeles, Nashville, New York, and Seattle. For more information, visit their press page on helloworld.com or text CRM to 30364 for mobile demos and alerts.

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