Welcome!

Mobile IoT Authors: Yeshim Deniz, Liz McMillan, Ed Featherston, Carmen Gonzalez, Heitor Faroni

News Feed Item

You Had Me at HelloWorld -- ePrize Announces New Brand Name and SaaS Platform

After 15 Years as ePrize, Detroit-Based Technology and Creative Firm Unveils New Name and Rich Consumer Engagement Platform

PLEASANT RIDGE, MI -- (Marketwired) -- 01/17/14 -- Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced a new name: "HelloWorld." The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years as well as its development of a robust software platform that allows brands to execute a wide array of rich consumer experiences. HelloWorld's SaaS capabilities merge what previously took multiple vendors and custom software development into a single, easy-to-use platform.

The majority of the Fortune 500, including brands like Coca-Cola, Microsoft and P&G, currently leverage HelloWorld's rich engagement platform to motivate consumer behavior. Having administered four times more promotions than its top competitor, the company's solutions will continue to spark a dialogue between brands and consumers through contests, chance-based campaigns, loyalty programs, mobile messaging, and live event engagement. These solutions create an ongoing line of communication all the way to point-of-sale.

The HelloWorld rich engagement platform includes the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

  • Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.
  • Live event activation: Jumbotron games, photos, tweets and texts to screen, for concert tours, sporting events, tradeshows and retail.
  • Promotions: Sweepstakes, instant-wins, trivia, photo contests and advergames.
  • Loyalty programs: Points-based, social engagement or advocacy programs with a range of reward options and prize catalogs.
  • In-store activation: Digital coupons, scavenger hunts, mobile clubs, and POS integration.

"Rapidly-evolving technology like smart phones and social networks have created marketing opportunities -- but have also made engaging with consumers complicated with multiple vendors and complex software," said HelloWorld CEO Matt Wise.

"In the same way Salesforce.com and Oracle solved this problem for CRM, the HelloWorld SaaS platform solves this problem for rich consumer engagement. It was time to reinvent the way things are done and build one platform to help brands connect with consumers across channels. We're proud to pave the way for brands to take advantage of this exciting and evolving medium."

In the last three years, the company has nearly doubled in revenue and tripled the number of clients it serves. Under Matt Wise's leadership, the company acquired a division of the predictive analytics company Apollo Data Technologies, mobile technology provider Cellit, mobile live event activation firm Mozes, app engagement startup Bulbstorm and online promotions company Promotions.com. In addition, the company itself was acquired by the private-equity firm Catterton Partners and incubated a new startup in the enterprise gamification space called LevelEleven. HelloWorld has more than 400 employees across seven different offices.

Now found at www.helloworld.com, the company continues to be headquartered just outside Detroit, Mich.

About HelloWorld, Inc. (formerly ePrize)
HelloWorld provides brands with a rich consumer engagement platform. The company blends creative, technology and legal services to allow marketers to create a multifaceted dialogue with consumers across the web, social and mobile channels and at live events. Combining 15 years of R&D, as well as five acquisitions over the past three years, HelloWorld's technology solutions allow brand marketers, franchisees and CMOs to create personal customer connections through a massive, scalable approach -- all unified on a single platform. HelloWorld has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for Fortune 500 brands and world-class agencies, including Coca-Cola, Microsoft, The Gap, Live Nation, Yahoo!, and Procter & Gamble. Formerly known as ePrize, the company is headquartered in Detroit, with offices in Chicago, Los Angeles, Nashville, New York, and Seattle. For more information, visit their press page on helloworld.com or text CRM to 30364 for mobile demos and alerts.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2498212

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...