Click here to close now.

Welcome!

Wireless Authors: Liz McMillan, Kevin Benedict, VictorOps Blog, Mike Kavis, Elizabeth White

News Feed Item

Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018

http://www.reportlinker.com/p01937227/Mobile-Data-and-Applications-State-of-the-Industry-Market-Prospects-and-Forecast-2013---2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Wireless_Technology

Overview:

Mobile applications continue an explosive growth phase. There can be no doubt that several factors have led to this including data speed improvements from 3G to 4G, Apple's pioneering and Google's entry into the mobile OS arena, mobile application store expansion with open development, and the overall rapid penetration and usage of smartphones. We see the fourth generation (4G) of cellular via the LTE standard contributing a particularly profound effect on mobile application evolution.

Mobile apps are more than just a direct to consumer phenomenon as leading enterprise companies take mobile apps seriously. Just as over a decade ago every company needed an attractive, useful website, today leading companies are focused on compelling mobile apps. Savvy companies are leveraging mobile apps to their advantage with native custom mobile application development a top priority for IT organizations.

This report assesses the current state of the industry and evaluates mobile app development best practices and success factors, impact of mobile data improvements on apps, and provides a comparative analysis of native apps vs. HTML5 based applications. The report analyzes mobile application impact on future developments within key industry verticals such as healthcare, financial services, and others.

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013 - 2018

* Amazon App Store
* Apple App Store
* Bada App Store
* BlackBerry App World
* FireFox OS
* Google Play
* Kindle App Store
* Nokia App Store
* Nook App Store
* Tizen
* WebOS App Store
* Windows Store
* Others

Global Mobile Application Revenue by Business Model 2013 - 2018

* Virtual Goods
* Advertising Revenue
* Subscription Revenue
* Download Revenue

Target Audience:

Mobile network operators
Mobile handset manufacturers
OS and application store companies
Wireless/Mobile application developers
Wireless/Mobile infrastructure providers
Personal computing device manufacturers
Services infrastructure and outsourcing providers
1.0 EXECUTIVE SUMMARY 8
2.0 INTRODUCTION 9
2.1 OVERVIEW 9
2.2 MOBILE DATA: STATE OF THE INDUSTRY 16
2.2.1 Additional Mobile Data Related Milestones: 17
2.2.2 Mobile Data Related Projections: 17
2.2.3 Mobile Video a Significant Driver of Mobile Data 18
2.3 MOBILE APP HOPES AND REALITIES 19
2.4 TARGET AUDIENCE ANALYSIS 21
2.5 RISE OF THE MEGA SDK VENDORS IN MOBILE 23
2.6 BRING YOUR OWN DEVICE (BYOD) 27
2.7 EVENT LOGGING, ANALYTICS AND REPORTING 27
3.0 MOBILE APP SUCCESS FACTORS 28
3.1 APP MARKETING SERVICES 28
3.2 ACCESSIBILITY 30
3.3 THE PERSONAL TOUCH 30
3.4 HIGH DEGREE OF PUBLICITY 30
3.5 STRENGTH IN NUMBERS 30
3.6 LONG-LASTING RELATIONSHIP 31
3.7 THE SPIRIT OF PARTICIPATION 31
3.8 HIGHLY TARGETED MARKETING 31
3.9 REAL-TIME PERFORMANCE 31
3.10 ENTERPRISE MOBILE SERVICES 32
4.0 IMPLEMENTATION AND OPERATION CONSIDERATIONS 34
4.1 LAUNCHING AND OPERATING MOBILE APPS 34
4.1.1 Mobile Application testing 34
4.1.2 Google Android Emulator 35
4.1.3 Official Android SDK Emulator 35
4.1.4 MobiOne 35
4.1.5 Test iPhone 35
4.1.6 IPhone 35
4.1.7 BlackBerry Simulator 35
4.1.8 ZAP-fix for Mobile Application Testing 36
4.1.9 See Test from Experitest 36
4.2 ADVANTAGES OF A MOBILE WEBSITE VS. NATIVE APPS 36
4.2.1 Immediacy - Mobile Websites Are Instantly Available 36
4.2.2 Compatibility - Mobile Websites are Compatible across Devices 36
4.2.3 Upgradability - Mobile Websites Can Be Updated Instantly 37
4.2.4 Fundability - Mobile Websites Can be found easily 37
4.2.5 Share ability - Mobile Websites Can be Shared Easily by Publishers, and Between Users 37
4.2.6 Reach - Mobile Websites Have Broader Reach 37
4.2.7 Lifecycle - Mobile Websites can't be deleted 37
4.2.8 Mobile Website can is an App! 38
4.2.9 Time and Cost - Mobile Websites are Easier and Less Expensive 38
4.2.10 Support and Sustainability 38
5.0 MOBILE APPS IN OPERATION 41
5.1 APPLICATIONS 41
5.2 APP REVIEW: IBANK MOBILE 41
5.3 ACCOUNTS 42
5.4 TRANSACTIONS 42
5.5 SYNCHRONIZATION 43
5.6 MOBILE DATA NETWORKS 44
5.7 DATA SERVICE PLANS 44
5.7.1 Pay-per-use 44
5.7.2 Metered Use 45
5.7.3 Unlimited Use 45
5.7.4 Prepaid 45
6.0 NATIVE APPS VS. HTML5 47
6.1 THE FUTURE OF MOBILE APP DEVELOPMENT: NATIVE VS. HTML5 47
6.2 BENEFITS OF HTML5 47
6.3 WHY DEVELOPERS LOVE HTML5 47
6.4 WHO CREATED HTML5 AND WHY? 47
6.5 WHAT ARE HTML5 APPS? 48
6.6 MOBILE WEB BROWSER MARKET SHARE 48
6.7 THE FUTURE OF HTML5 48
6.8 THE PROBLEM WITH MARKETING HTML5 APPS 48
6.9 THE NATIVE APP STORE ECONOMY 49
6.10 THE FUTURE OF MOBILE APP DEVELOPMENT 49
7.0 MOBILE APPLICATION METRICS 50
7.1 MOBILE APP USAGE 50
7.2 SMARTPHONE APP USAGE VS.MOBILE WEB AND SMS 51
7.3 MOBILE APPS VS. MOBILE WEB PREFERENCES 53
7.4 MOBILE APPLICATION VOLUME 53
7.5 MOBILE APPS ARE DOWNLOADS PER YEAR 53
7.6 ANDROID-FIRST STRATEGY 53
7.7 APP REVENUE GENERATION 54
7.7.1 Mobile Apps Winners 54
7.7.2 Mobile App Losers 55
7.8 MAKING MONEY WITH APPS 56
7.9 APP STORE EXPANSION 58
7.9.1 Largest App Stores 59
7.9.2 Best App Stores 59
7.10 MOST POPULAR APPS 60
7.11 MOST USED APPS 61
7.12 FAILED APP DEPLOYMENTS 62
7.13 MOBILE APP SUBSTITUTION FOR MOBILE WEBSITE 62
7.14 BBUSINESSES USE OF ENTERPRISE (PRIVATE) APP STORES 63
8.0 MOBILE APPLICATION FORECASTS 2013 - 2018 64
8.1 GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 64
8.2 GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 66
9.0 CONCLUSIONS AND RECOMMENDATIONS 68
10.0 APPENDICES 71
10.1 LTE TECHNOLOGY AND ARCHITECTURE 71
10.1.1 LTE Technology 71
10.1.1.1 FDD LTE 73
10.1.1.2 TDD LTE (TD-LTE) 73
10.1.2 LTE Advanced 74
10.1.3 LTE Infrastructure Elements and Architecture 75
10.1.3.1 LTE E-UTRAN 76
10.1.3.2 LTE Remote Radio Heads 77
10.1.3.3 LTE Base Station 77
10.1.3.4 LTE Femtocells 78
10.1.3.5 LTE Antenna Schemes 80
10.1.3.6 LTE RAN Infrastructure and Frequency Reuse 81
10.1.3.7 LTE EPC Infrastructure Elements 81
10.1.3.8 Serving and Packet Gateway 82
10.1.3.9 Mobility Management Entity 84
10.1.3.10 Policy and Charging Rules Function 84
10.1.3.11 IP Multimedia Subsystem 85
10.1.3.12 EPC and Core Network Equipment Reuse in LTE 85
10.2 LTE ARCHITECTURE DETAILS 86
10.2.1 Service Architecture 87
10.2.2 Layer 2 of LTE 88
10.2.3 Downlink Logical 89
10.2.4 Uplink Logical 90
10.2.5 Mobility Across eNBs 91
10.3 IP MULTIMEDIA SUBSYSTEM (IMS 93
10.3.1 IMS Planes 93
10.3.2 IMS Network Elements 94
10.4 SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER (SCC) 96

List of Figures

FIGURE 1 - MOBILE SOPHISTICATION 12
FIGURE 2 - DESCRIPTION ABOUT THE MOBILE DATA APPLICATIONS AND USERS 13
FIGURE 3 - AREA WISE SPEED NETWORK OF MOBILE INTERNET CONNECTION 13
FIGURE 4 - MEDICAL REQUIREMENTS 15
FIGURE 5 - TOP COUNTRIES USING MOBILE TRAVEL APPLICATIONS 15
FIGURE 7 - OUTLOOK FOR MOBILE APPLICATIONS 25
FIGURE 8 - SMARTPHONE DATA LEGEND 40
FIGURE 8 - GLOBAL MOBILE APP REVENUE BY APP STORE 65
FIGURE 9 - GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 67
FIGURE 10: LTE E-UTRAN INFRASTRUCTURE NETWORK ELEMENTS 76
FIGURE 11: LTE EPC INFRASTRUCTURE NETWORK ELEMENTS 82
FIGURE 12: UNDERSTANDING LTE NETWORK ELEMENTS AND CHANNELS 88
FIGURE 13: IMS PLANES 93
FIGURE 14: IMS MODEL 95
FIGURE 15: SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER 96

List of Tables

TABLE 1 - USERS OF MOBILE APPS GLOBALLY BY REGION 2012-2017 51
TABLE 2 - ACTIVITIES PERFORMED BY SMARTPHONE USERS 52
TABLE 3 - NUMBER OF APPS RESPONSIBLE FOR SIGNIFICANT REVENUE AT APPLE APP STORE AND GOOGLE PLAY 55
TABLE 4 - REVENUE DISTRIBUTION BY PLATFORM 56
TABLE 5 - DOWNLOADS OF MOBILE APPS FROM ALL STORES GLOBALLY, 2010-2016 58
TABLE 6 - NUMBER OF APPS DOWNLOADED AND USED ONLY ONCE 62
TABLE 7 - GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 66
TABLE 8 - GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 67

To order this report: Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018
http://www.reportlinker.com/p01937227/Mobile-Data-and-Applications-State-of-the-Industry-Market-Prospects-and-Forecast-2013---2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Wireless_Technology

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
The IoT market is projected to be $1.9 trillion tidal wave that’s bigger than the combined market for smartphones, tablets and PCs. While IoT is widely discussed, what not being talked about are the monetization opportunities that are created from ubiquitous connectivity and the ensuing avalanche of data. While we cannot foresee every service that the IoT will enable, we should future-proof operations by preparing to monetize them with extremely agile systems.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.