Click here to close now.

Welcome!

Wireless Authors: Liz McMillan, Pat Romanski, Lori MacVittie, Esmeralda Swartz, Elizabeth White

News Feed Item

Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018

http://www.reportlinker.com/p01937227/Mobile-Data-and-Applications-State-of-the-Industry-Market-Prospects-and-Forecast-2013---2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Wireless_Technology

Overview:

Mobile applications continue an explosive growth phase. There can be no doubt that several factors have led to this including data speed improvements from 3G to 4G, Apple's pioneering and Google's entry into the mobile OS arena, mobile application store expansion with open development, and the overall rapid penetration and usage of smartphones. We see the fourth generation (4G) of cellular via the LTE standard contributing a particularly profound effect on mobile application evolution.

Mobile apps are more than just a direct to consumer phenomenon as leading enterprise companies take mobile apps seriously. Just as over a decade ago every company needed an attractive, useful website, today leading companies are focused on compelling mobile apps. Savvy companies are leveraging mobile apps to their advantage with native custom mobile application development a top priority for IT organizations.

This report assesses the current state of the industry and evaluates mobile app development best practices and success factors, impact of mobile data improvements on apps, and provides a comparative analysis of native apps vs. HTML5 based applications. The report analyzes mobile application impact on future developments within key industry verticals such as healthcare, financial services, and others.

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013 - 2018

* Amazon App Store
* Apple App Store
* Bada App Store
* BlackBerry App World
* FireFox OS
* Google Play
* Kindle App Store
* Nokia App Store
* Nook App Store
* Tizen
* WebOS App Store
* Windows Store
* Others

Global Mobile Application Revenue by Business Model 2013 - 2018

* Virtual Goods
* Advertising Revenue
* Subscription Revenue
* Download Revenue

Target Audience:

Mobile network operators
Mobile handset manufacturers
OS and application store companies
Wireless/Mobile application developers
Wireless/Mobile infrastructure providers
Personal computing device manufacturers
Services infrastructure and outsourcing providers
1.0 EXECUTIVE SUMMARY 8
2.0 INTRODUCTION 9
2.1 OVERVIEW 9
2.2 MOBILE DATA: STATE OF THE INDUSTRY 16
2.2.1 Additional Mobile Data Related Milestones: 17
2.2.2 Mobile Data Related Projections: 17
2.2.3 Mobile Video a Significant Driver of Mobile Data 18
2.3 MOBILE APP HOPES AND REALITIES 19
2.4 TARGET AUDIENCE ANALYSIS 21
2.5 RISE OF THE MEGA SDK VENDORS IN MOBILE 23
2.6 BRING YOUR OWN DEVICE (BYOD) 27
2.7 EVENT LOGGING, ANALYTICS AND REPORTING 27
3.0 MOBILE APP SUCCESS FACTORS 28
3.1 APP MARKETING SERVICES 28
3.2 ACCESSIBILITY 30
3.3 THE PERSONAL TOUCH 30
3.4 HIGH DEGREE OF PUBLICITY 30
3.5 STRENGTH IN NUMBERS 30
3.6 LONG-LASTING RELATIONSHIP 31
3.7 THE SPIRIT OF PARTICIPATION 31
3.8 HIGHLY TARGETED MARKETING 31
3.9 REAL-TIME PERFORMANCE 31
3.10 ENTERPRISE MOBILE SERVICES 32
4.0 IMPLEMENTATION AND OPERATION CONSIDERATIONS 34
4.1 LAUNCHING AND OPERATING MOBILE APPS 34
4.1.1 Mobile Application testing 34
4.1.2 Google Android Emulator 35
4.1.3 Official Android SDK Emulator 35
4.1.4 MobiOne 35
4.1.5 Test iPhone 35
4.1.6 IPhone 35
4.1.7 BlackBerry Simulator 35
4.1.8 ZAP-fix for Mobile Application Testing 36
4.1.9 See Test from Experitest 36
4.2 ADVANTAGES OF A MOBILE WEBSITE VS. NATIVE APPS 36
4.2.1 Immediacy - Mobile Websites Are Instantly Available 36
4.2.2 Compatibility - Mobile Websites are Compatible across Devices 36
4.2.3 Upgradability - Mobile Websites Can Be Updated Instantly 37
4.2.4 Fundability - Mobile Websites Can be found easily 37
4.2.5 Share ability - Mobile Websites Can be Shared Easily by Publishers, and Between Users 37
4.2.6 Reach - Mobile Websites Have Broader Reach 37
4.2.7 Lifecycle - Mobile Websites can't be deleted 37
4.2.8 Mobile Website can is an App! 38
4.2.9 Time and Cost - Mobile Websites are Easier and Less Expensive 38
4.2.10 Support and Sustainability 38
5.0 MOBILE APPS IN OPERATION 41
5.1 APPLICATIONS 41
5.2 APP REVIEW: IBANK MOBILE 41
5.3 ACCOUNTS 42
5.4 TRANSACTIONS 42
5.5 SYNCHRONIZATION 43
5.6 MOBILE DATA NETWORKS 44
5.7 DATA SERVICE PLANS 44
5.7.1 Pay-per-use 44
5.7.2 Metered Use 45
5.7.3 Unlimited Use 45
5.7.4 Prepaid 45
6.0 NATIVE APPS VS. HTML5 47
6.1 THE FUTURE OF MOBILE APP DEVELOPMENT: NATIVE VS. HTML5 47
6.2 BENEFITS OF HTML5 47
6.3 WHY DEVELOPERS LOVE HTML5 47
6.4 WHO CREATED HTML5 AND WHY? 47
6.5 WHAT ARE HTML5 APPS? 48
6.6 MOBILE WEB BROWSER MARKET SHARE 48
6.7 THE FUTURE OF HTML5 48
6.8 THE PROBLEM WITH MARKETING HTML5 APPS 48
6.9 THE NATIVE APP STORE ECONOMY 49
6.10 THE FUTURE OF MOBILE APP DEVELOPMENT 49
7.0 MOBILE APPLICATION METRICS 50
7.1 MOBILE APP USAGE 50
7.2 SMARTPHONE APP USAGE VS.MOBILE WEB AND SMS 51
7.3 MOBILE APPS VS. MOBILE WEB PREFERENCES 53
7.4 MOBILE APPLICATION VOLUME 53
7.5 MOBILE APPS ARE DOWNLOADS PER YEAR 53
7.6 ANDROID-FIRST STRATEGY 53
7.7 APP REVENUE GENERATION 54
7.7.1 Mobile Apps Winners 54
7.7.2 Mobile App Losers 55
7.8 MAKING MONEY WITH APPS 56
7.9 APP STORE EXPANSION 58
7.9.1 Largest App Stores 59
7.9.2 Best App Stores 59
7.10 MOST POPULAR APPS 60
7.11 MOST USED APPS 61
7.12 FAILED APP DEPLOYMENTS 62
7.13 MOBILE APP SUBSTITUTION FOR MOBILE WEBSITE 62
7.14 BBUSINESSES USE OF ENTERPRISE (PRIVATE) APP STORES 63
8.0 MOBILE APPLICATION FORECASTS 2013 - 2018 64
8.1 GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 64
8.2 GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 66
9.0 CONCLUSIONS AND RECOMMENDATIONS 68
10.0 APPENDICES 71
10.1 LTE TECHNOLOGY AND ARCHITECTURE 71
10.1.1 LTE Technology 71
10.1.1.1 FDD LTE 73
10.1.1.2 TDD LTE (TD-LTE) 73
10.1.2 LTE Advanced 74
10.1.3 LTE Infrastructure Elements and Architecture 75
10.1.3.1 LTE E-UTRAN 76
10.1.3.2 LTE Remote Radio Heads 77
10.1.3.3 LTE Base Station 77
10.1.3.4 LTE Femtocells 78
10.1.3.5 LTE Antenna Schemes 80
10.1.3.6 LTE RAN Infrastructure and Frequency Reuse 81
10.1.3.7 LTE EPC Infrastructure Elements 81
10.1.3.8 Serving and Packet Gateway 82
10.1.3.9 Mobility Management Entity 84
10.1.3.10 Policy and Charging Rules Function 84
10.1.3.11 IP Multimedia Subsystem 85
10.1.3.12 EPC and Core Network Equipment Reuse in LTE 85
10.2 LTE ARCHITECTURE DETAILS 86
10.2.1 Service Architecture 87
10.2.2 Layer 2 of LTE 88
10.2.3 Downlink Logical 89
10.2.4 Uplink Logical 90
10.2.5 Mobility Across eNBs 91
10.3 IP MULTIMEDIA SUBSYSTEM (IMS 93
10.3.1 IMS Planes 93
10.3.2 IMS Network Elements 94
10.4 SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER (SCC) 96

List of Figures

FIGURE 1 - MOBILE SOPHISTICATION 12
FIGURE 2 - DESCRIPTION ABOUT THE MOBILE DATA APPLICATIONS AND USERS 13
FIGURE 3 - AREA WISE SPEED NETWORK OF MOBILE INTERNET CONNECTION 13
FIGURE 4 - MEDICAL REQUIREMENTS 15
FIGURE 5 - TOP COUNTRIES USING MOBILE TRAVEL APPLICATIONS 15
FIGURE 7 - OUTLOOK FOR MOBILE APPLICATIONS 25
FIGURE 8 - SMARTPHONE DATA LEGEND 40
FIGURE 8 - GLOBAL MOBILE APP REVENUE BY APP STORE 65
FIGURE 9 - GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 67
FIGURE 10: LTE E-UTRAN INFRASTRUCTURE NETWORK ELEMENTS 76
FIGURE 11: LTE EPC INFRASTRUCTURE NETWORK ELEMENTS 82
FIGURE 12: UNDERSTANDING LTE NETWORK ELEMENTS AND CHANNELS 88
FIGURE 13: IMS PLANES 93
FIGURE 14: IMS MODEL 95
FIGURE 15: SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER 96

List of Tables

TABLE 1 - USERS OF MOBILE APPS GLOBALLY BY REGION 2012-2017 51
TABLE 2 - ACTIVITIES PERFORMED BY SMARTPHONE USERS 52
TABLE 3 - NUMBER OF APPS RESPONSIBLE FOR SIGNIFICANT REVENUE AT APPLE APP STORE AND GOOGLE PLAY 55
TABLE 4 - REVENUE DISTRIBUTION BY PLATFORM 56
TABLE 5 - DOWNLOADS OF MOBILE APPS FROM ALL STORES GLOBALLY, 2010-2016 58
TABLE 6 - NUMBER OF APPS DOWNLOADED AND USED ONLY ONCE 62
TABLE 7 - GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 66
TABLE 8 - GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 67

To order this report: Mobile Data and Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018
http://www.reportlinker.com/p01937227/Mobile-Data-and-Applications-State-of-the-Industry-Market-Prospects-and-Forecast-2013---2018.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Wireless_Technology

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...