Wireless Authors: Kevin Benedict, Esmeralda Swartz, Tim Hinds, Xenia von Wedel, Pat Romanski

News Feed Item

Cognitive Networks Announces Partnerships With Leading Advertiser Solution Providers Establishing First Smart TV Ecosystem For Enhanced TV

Cognitive Networks, a market leading provider of real-time services that power Enhanced TV on Smart TVs, today announced partnerships with advertiser solution providers BrightLine, DG MediaMind, emuse, Furious Minds, and Visible World. Through partnerships with interactive content creation and distribution platforms, app developers, advertisers, TV manufacturers, and content providers, Cognitive Networks has built out a first-of-its-kind Smart TV ecosystem for Enhanced TV. Working together, these ecosystem-fueling partnerships will allow programmers, service providers and advertisers to drive deeper engagement, increase programming ratings, advertising effectiveness, and provide new ad opportunities across the Smart TV ecosystem.

Cognitive Networks’ partnerships with BrightLine, DG MediaMind, emuse, Furious Minds, and Visible World combines with two additional Cognitive Networks’ announcements also made today, that further build out the Company’s Smart TV ecosystem for Enhanced TV. The additional partnerships add to Cognitive Networks’ relationships with leading TV manufacturers and content providers, establishing a complete Smart TV ecosystem to deliver Enhanced TV capabilities. Cognitive Networks’ Automatic Content Recognition (ACR) technology enables the delivery of a robust Enhanced TV experience for TV viewers, enabling contextually-related content to be displayed on Smart TVs in synchronization with its related television programming, enriching the viewing experience through engaging viewing capabilities. Enhanced TV is the ability for viewers to receive increased engagement and interactions with TV content through their Smart TV.

“Advertising solution providers are an important part of the Smart TV ecosystem for Enhanced TV as they enable advertisers to engage with consumers in powerful new ways,” said Michael Collette, CEO of Cognitive Networks. “Enhanced TV advertising has enormous potential to engage, inform, transact, and delight TV viewers with convenience, value and relevance. We fully expect our advertising partners to drive significant innovation into TV advertising.”

A key part of this rapidly emerging ecosystem is Cognitive Networks’ ENGAGE™ API which allows application providers to launch opt-in based applications which are intelligently synchronized with live or time-shifted television. The integrated Smart TV delivers to consumers the features and capabilities they want to enhance their viewing experience. The company’s addressable service delivery enables advertisers to customize interactions and gives content producers and networks the ability to expand viewership, watch-time, and push deeper engagement.

Cognitive Networks Smart TV ecosystem for Enhanced TV will be on display at the International CES taking place in Las Vegas, January 7-10, 2014. Demonstrations by ecosystem partners will take place at the Cognitive Networks booth #80309 in the Gold Pavilion in front of the Las Vegas Convention Center (LVCC). A demo list will be released just prior to the show. For a list of demos or to schedule a meeting with Michael Collette of Cognitive Networks, please contact MartaWeissenborn@McgrathPower.com.

About Cognitive Networks

Cognitive Networks is a leading provider of real-time services powered by Automatic Content Recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences.

The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. For more information about Cognitive Networks, visit www.cognitivenetworks.com.

About BrightLine

BrightLine is the lead innovator and global provider of rich media solutions on TV, for the entertainment and advertising industries. BrightLine’s universal design and execution framework is fueled by data-driven experiences proven to increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior video for rich viewer-driven brand interactions. BrightLine’s proprietary IQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated advertising experiences. BrightLine’s platform agnostic solutions launch across all connected and legacy television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv.

About DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and Internet network for broadcast video delivery, the Company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.

With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in about 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.

About emuse

emuse is an award-winning, world leader in the provision of technology to allow distributors of video to monetize their content. The proprietary advertising management system, Raven, allows operators to manage complex technical and business processes to deliver highly targeted advertising around content. Raven is cloud-based, scalable, architected to be device agnostic and to manage a broad variety of ad inventory and formats. emuse works with customers across four continents including AT&T, Verizon, Deutsche Telekom, Swisscom, BT, Vodafone, Portugal Telecom, Sky New Zealand, Foxtel as well as buy-side agencies and advertisers worldwide. Learn more at www.emuse-tech.com.

About Furious Minds

Furious Minds is a collective of cross trained, ad tech natives helping companies deliver sustainable revenue and accelerate growth by aligning and defining monetization strategies with innovations mandates. We provide fluid, on-demand talent solutions across the marketing, revenue and business planning functions.

Furious Minds translates business strategy into implementation plans and product roadmaps, helping companies capture maximum revenue as early as possible and forge market leadership. Our focus is on deep partnership with clients to deliver strategic advisement that is grounded in operational realism. We serve within what we call the Trifecta—translating and supporting the critical roles of chief revenue officer, chief strategy officer, and chief marketing officer.

About Visible World

Visible World is the leading provider of targeted television advertising solutions. The company’s suite of products and services makes it easy to produce, target and measure TV ads that are more relevant for viewers and more effective for advertisers. Visible World empowers more than 300 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable homes, and has begun to expand its capabilities to emerging video platforms. More information can be found at www.visibleworld.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.