Welcome!

Mobile IoT Authors: Liz McMillan, Carl J. Levine, Pat Romanski, LeanTaaS Blog, Elizabeth White

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Microservices Expo, Agile Computing, @BigDataExpo

@CloudExpo: Article

Enterprise Mobility 2014 Is Going to the Cloud

I’ve asked my UK-based colleague and opinionated enterprise mobility expert, Peter Rogers, to share some of his personal views

Do you like opinions?  I have asked my UK-based colleague and opinionated enterprise mobility expert, Peter Rogers, to share some of his personal views and predictions for enterprise mobility in 2014 in this guest post.  Do you disagree or agree with Peter?  We would love your comments.  Enjoy!

First, the days of the million pound MADP (mobile application development platform) are over. Customers want to see solutions with flexible cost models starting at a 250K entry point in Europe (probably double that in the US). They don't want a black box take-it-or-leave-it approach for a million pounds.

Second, the virtues of MADPs have been greatly overstated. Customers now realise they can develop their own hybrid mobile applications using powerful yet inexpensive development tools, and they can manage the development themselves or with trusted SI partners.

The MADP business case is dead. However the original MCAP premise of putting the power into the developers' hands for cross-platform apps and combining this with a Mobile Cloud Platform for life cycle management is alive and well today.

Third, the new forms of Mobile Back End as a Service / Mobile First Platform as a Service solutions do not offer cross-platform native apps. They focus on other features and services in the eco-system:

  • Life Cycle Management (testing, analytics)
  • Developer Services (remote SDK, performance metrics, crash reporting)
  • Enterprise Connectors (social, SAP, CRM, CEM)
  • Platform as a Service (Node, Google App Engine, Java EE) Service Tier
  • First Generation Services (location, service, notifications)
  • Second Generation Services (Offline secure data sync; Cloud CMS, Mobile Data Management, Master Data Management).

This landscape does not change with the new API Management Platforms either because these are not Mobile First Platforms, and must offer additional Mobile Access Gateways that perform similar roles to empower apps.

It is these virtues that need to be categorised, aligned with customer business requirements and explained through educational pieces. These second generation services (provided by MBaaS/Mobile First PaaS/API Platform Mobile Access Gateways) need to be aligned with target customer verticals and such input on roadmaps should be sought from consultancies to make sure they are relevant for at least the next 18 months.

Fourthly, education is just as important as marketing. You cannot sell what people do not understand. Just as the world has caught up with MADPs then the market has moved on. We need to educate the market on these new platforms.

For this reason, new platforms need to show more than just front-end capabilities in demos - because any front end can just be plugged in. Instead they need to show the ability to take out of the box native apps and integrate them into a life cycle management system that empowers them with minimal effort.

It also means that the demos need to show the second generation services like offline secure data sync, mobile data management and Cloud CMS.

If we look at the B2E space alone then the killer app is probably not so much the widely heralded Bring Your Own Device (BYOD), but rather it is the new Bring Your Own App (BYOA) and most importantly the desire to manage the proliferation of different apps floating around the company. A Mobile Device Management (MDM) and Private Enterprise App Store alone cannot help tell you which apps are actually useful, to drive software reuse and to force them to use the same mobile data management strategy and consolidated web service access points.

If we also consider the growing role of HTML 5 based Hybrid Apps in the B2E space, then one could easily foresee a time when private HTML 5 Enterprise App Stores are used within a company in order to deploy pure HTML 5 Web Apps but managed through a Mobile Application Manager (App). If we are talking about private App Stores then the constraints that make public App Store acceptance tricky don't apply here.

This strategy can be used to vastly simplify the enterprise wide application eco-system and it does seem a great move for cost cutting and it is something well within the reach of a lot of MBaaS / Mobile First PaaS systems in the next year. Indeed there are already specific platforms and ecosystems that bring this idea to market.

I personally believe the winners of all the MADP/MBaaS/Mobile First PaaS solutions will be the ones that offer the most flexible approaches to a mobile platform, with the customer paying for only the features they actually require, and including a customer-driven roadmap of second generation services targeted to their vertical. Getting the services right the first time for the targeted verticals is really key - data/service/eco-system duplication reduction in life sciences, security in banking, offline capabilities and ease of integration in field force for manufacturing and logistics; secure enterprise integration and workflow management for insurance; Omni-Channel support for retail; content management for media vertical; etc.

I also believe that the money to be made in mobile app development is much smaller than vendors first imagined. The money in mobility is through a tight integration of Cloud, Social and Analytics. Whereas once the mobile guys chased the social and analytics teams to be included now it should be the other way around. The money is lying in Mobile First Enterprise Architecture Transformation and I would say that this lies in the Cloud.

With that said I see the following services as critical:

  1. Empower native apps with life cycle management capabilities - the easier this can be integrated the better
  2. Build on top of enterprise connectors to have second generation services - pick the right services for the target verticals and have a community/SI/customer-led approach to driving roadmaps
  3. Empower HTML 5 with mobile data stored in the Cloud - like Parse

~ Peter Rogers
*************************************************************

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...