Welcome!

Wireless Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jason Bloomberg, Tad Anderson

Blog Feed Post

Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing

Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers

Gas Station and Convenience Store Marketing InfographicBIRMINGHAM, MI, October 22, 2013 – Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front.

Can anyone find you in the search results?

The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, “Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour.” The study can be interpreted by gas station and convenience store owners that being found in a search for “gas stations” is more likely to result in a direct purchase within one hour of the search itself.

Melih Oztalay, CEO of SmartFinds Internet Marketing, stresses the importance of being seen in the search results. He comments, “Much of our summer research has shown many of the local business listings for gas stations or gas stations and convenience stores to not have sufficient information to be displayed in the search results.” He also points out, “Equally, many of them do not include sufficient marketing materials for promotions, rewards programs, credit card offers, and the like for a consumer to make a decision between one store location and a competitor. These shortfalls reduce the competitive edge of an individual location, and thereby lose the business that is obviously searching while they are on the road.”

Businesses can’t exist on mobile apps alone

While gas station and convenience store owners can benefit significantly from associating with a mobile application, SmartFinds contends that it’s no longer enough to be tied to a single source marketing channel. Regardless of industry or business category, store owners should not be so quick to assume that merely consumers owning a mobile device is in direct relationship to the use of a specific app.

Independent research conducted by SmartFinds has shown that many merchants are still missing the opportunities online local business listings have to offer. Owners are under utilizing or neglecting this tool altogether, and consequently, not showing up on major search engines or even on Google Maps. “We were equally surprised to find in our research that gas stations and convenience stores were not paying attention to consumers searching in search engines. Though there are 300,000 searches per month for the term “gas stations” on Google, merchants erringly focus their attention on mobile app based social communities to drive sales instead of both channels,” said Mr. Oztalay.

According to Search Engine Watch, “Eighty percent of mobile searchers in this category are looking for gas and convenience within a 5-mile radius. The majority (55 percent) seek location info and 34 percent look for directions.” If a gas station or convenience store owner has not claimed and updated their business listing information on any search engine sites, how can they expect to be found in the first place? Business owners need to work with marketers who understand how to effectively strategize and optimize their local presence on both web and mobile. Merchants who have an accurate and consistent profile across multiple sources have a better chance of gaining customers and conversions.

The stars do matter

Gas Pump and Local Map Not only do merchants need to establish their presence on the web and mobile, but they should also focus on maintaining a positive one when they get there. When issues arise, they need to act swiftly to mitigate any fallout from a bad customer experience. This past June, Search Engine Watch shared the results of a consumer review survey which showed that, between 2011 and 2013, there was a 10 percent increase in the number of consumers reading local business reviews. Mr. Oztalay confirms, “Research since 2011 continues to validate that even if you are found, even if you have marketing materials in your listings, if you are not managing the ratings and reviews, a consumer will not walk in the door.”

The Search Engine Watch article further noted, “What is good news for local businesses is the fact that not many people are just reading the first review for a local business. More than 60 percent read between two and six online reviews before they form an opinion on the business.” Of course, managing an online reputation effectively takes considerable time and effort. These are elements busy merchants often struggle with, but with the assistance of an innovative marketing partner and well-planned marketing strategy, the desired results are achievable.

How SmartFinds can help

SmartFinds partners with clients to find marketing strategies that bring more customers through their store doors. SmartFinds differentiates itself from other firms who may be specifically supporting in-store and customer experience marketing efforts. SmartFinds has an affordable multi-channel marketing program to suit the individual needs of gas station and convenience store owners. The SmartFinds approach is unique in that it focuses on strategic marketing processes and not just technology tasks alone.

SmartFinds can help business owners with:
• On-going marketing management at the Top 10 websites covering Search Engines, 411 Websites, Mapping/GPS Websites, Social Communities, and business directories, as well as syndication to over 200+ websites.
• Managing a store’s landing page marketability
• Managing consumer ratings and reviews
• Store-level geo-social media marketing
• Keyword ranking reports for the location’s city as well as 3-5 surrounding communities

You can learn about additional, included marketing activities and tasks not listed here by reaching out to SmartFinds directly. Contact SmartFinds today for further information and let us know how we can help your gas station or convenience store thrive. Visit http://smartfindsmarketing.com/marketing-businesses-locally/gas-station-convenience-store-marketing/. For credits/source information mentioned in this article visit: http://smartfindsmarketing.com/marketing-businesses-locally/gas-station-convenience-store-marketing/.

About Smartfinds Internet Marketing

smartfinds internet marketing logo transparentSmartfinds Internet Marketing provides innovative, personalized web marketing strategies and services. We strive to help customers navigate the web marketing and advertising world through education, consultation and result interpretation. As your partner, we research, develop a plan, and manage its execution. Web marketing is an intricate process and we help you interpret and understand the results every step of the way. Smartfinds is headquartered in Birmingham, MI and houses over 25 years of marketing, advertising and internet experience. Smartfinds’ broad client experiences with websites, web advertising campaigns, and web marketing strategies include larger corporations like Compuware, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. To learn more visit www.smartfindsmarketing.com or call (866) 501-5758.

You can learn more of this web marketing agency in this PDF about SmartFinds Internet Marketing.

CONTACT:



Route

Your location:

The post Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing appeared first on SmartFinds Internet Marketing.

Read the original blog entry...

More Stories By Melih Oztalay

Currently the CEO of SmartFinds Internet Marketing, a Internet marketing agency for mid to large corporations. Having started our business in 1994, I have had the opportunity of growing and evolving with the Internet industry. This has opened up the opportunity to apply the Internet technologies to the objectives of a business.

I have had more than 20 years of successful business experience in entrepreneurial environment. Primary focus on business development, sales, execution and management. Secondary focus on information technologies (IT) and a strong ability to apply IT capabilities to business needs using creative and innovative methods.

Business Philosophy: - "There is nothing a computer cannot do, that money and time cannot buy"

- "There is a opportunity and solution for every problem"

@ThingsExpo Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...