Welcome!

Mobile IoT Authors: Liz McMillan, Carl J. Levine, Pat Romanski, LeanTaaS Blog, Elizabeth White

Blog Feed Post

Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing

Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers

Gas Station and Convenience Store Marketing InfographicBIRMINGHAM, MI, October 22, 2013 – Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front.

Can anyone find you in the search results?

The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, “Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour.” The study can be interpreted by gas station and convenience store owners that being found in a search for “gas stations” is more likely to result in a direct purchase within one hour of the search itself.

Melih Oztalay, CEO of SmartFinds Internet Marketing, stresses the importance of being seen in the search results. He comments, “Much of our summer research has shown many of the local business listings for gas stations or gas stations and convenience stores to not have sufficient information to be displayed in the search results.” He also points out, “Equally, many of them do not include sufficient marketing materials for promotions, rewards programs, credit card offers, and the like for a consumer to make a decision between one store location and a competitor. These shortfalls reduce the competitive edge of an individual location, and thereby lose the business that is obviously searching while they are on the road.”

Businesses can’t exist on mobile apps alone

While gas station and convenience store owners can benefit significantly from associating with a mobile application, SmartFinds contends that it’s no longer enough to be tied to a single source marketing channel. Regardless of industry or business category, store owners should not be so quick to assume that merely consumers owning a mobile device is in direct relationship to the use of a specific app.

Independent research conducted by SmartFinds has shown that many merchants are still missing the opportunities online local business listings have to offer. Owners are under utilizing or neglecting this tool altogether, and consequently, not showing up on major search engines or even on Google Maps. “We were equally surprised to find in our research that gas stations and convenience stores were not paying attention to consumers searching in search engines. Though there are 300,000 searches per month for the term “gas stations” on Google, merchants erringly focus their attention on mobile app based social communities to drive sales instead of both channels,” said Mr. Oztalay.

According to Search Engine Watch, “Eighty percent of mobile searchers in this category are looking for gas and convenience within a 5-mile radius. The majority (55 percent) seek location info and 34 percent look for directions.” If a gas station or convenience store owner has not claimed and updated their business listing information on any search engine sites, how can they expect to be found in the first place? Business owners need to work with marketers who understand how to effectively strategize and optimize their local presence on both web and mobile. Merchants who have an accurate and consistent profile across multiple sources have a better chance of gaining customers and conversions.

The stars do matter

Gas Pump and Local Map Not only do merchants need to establish their presence on the web and mobile, but they should also focus on maintaining a positive one when they get there. When issues arise, they need to act swiftly to mitigate any fallout from a bad customer experience. This past June, Search Engine Watch shared the results of a consumer review survey which showed that, between 2011 and 2013, there was a 10 percent increase in the number of consumers reading local business reviews. Mr. Oztalay confirms, “Research since 2011 continues to validate that even if you are found, even if you have marketing materials in your listings, if you are not managing the ratings and reviews, a consumer will not walk in the door.”

The Search Engine Watch article further noted, “What is good news for local businesses is the fact that not many people are just reading the first review for a local business. More than 60 percent read between two and six online reviews before they form an opinion on the business.” Of course, managing an online reputation effectively takes considerable time and effort. These are elements busy merchants often struggle with, but with the assistance of an innovative marketing partner and well-planned marketing strategy, the desired results are achievable.

How SmartFinds can help

SmartFinds partners with clients to find marketing strategies that bring more customers through their store doors. SmartFinds differentiates itself from other firms who may be specifically supporting in-store and customer experience marketing efforts. SmartFinds has an affordable multi-channel marketing program to suit the individual needs of gas station and convenience store owners. The SmartFinds approach is unique in that it focuses on strategic marketing processes and not just technology tasks alone.

SmartFinds can help business owners with:
• On-going marketing management at the Top 10 websites covering Search Engines, 411 Websites, Mapping/GPS Websites, Social Communities, and business directories, as well as syndication to over 200+ websites.
• Managing a store’s landing page marketability
• Managing consumer ratings and reviews
• Store-level geo-social media marketing
• Keyword ranking reports for the location’s city as well as 3-5 surrounding communities

You can learn about additional, included marketing activities and tasks not listed here by reaching out to SmartFinds directly. Contact SmartFinds today for further information and let us know how we can help your gas station or convenience store thrive. Visit http://smartfindsmarketing.com/marketing-businesses-locally/gas-station-convenience-store-marketing/. For credits/source information mentioned in this article visit: http://smartfindsmarketing.com/marketing-businesses-locally/gas-station-convenience-store-marketing/.

About Smartfinds Internet Marketing

smartfinds internet marketing logo transparentSmartfinds Internet Marketing provides innovative, personalized web marketing strategies and services. We strive to help customers navigate the web marketing and advertising world through education, consultation and result interpretation. As your partner, we research, develop a plan, and manage its execution. Web marketing is an intricate process and we help you interpret and understand the results every step of the way. Smartfinds is headquartered in Birmingham, MI and houses over 25 years of marketing, advertising and internet experience. Smartfinds’ broad client experiences with websites, web advertising campaigns, and web marketing strategies include larger corporations like Compuware, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. To learn more visit www.smartfindsmarketing.com or call (866) 501-5758.

You can learn more of this web marketing agency in this PDF about SmartFinds Internet Marketing.

CONTACT:



Route

Your location:

The post Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing appeared first on SmartFinds Internet Marketing.

Read the original blog entry...

More Stories By Melih Oztalay

I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.

@ThingsExpo Stories
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...