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Samsung Canada Launches Sochi 2014 Olympic Winter Games #BringItHome Campaign

Samsung Canada unveils Samsung Galaxy Team and encourages Canadians to support our athletes by sending Notes From Home

TORONTO, Oct. 21, 2013 /CNW/ - Samsung Electronics Canada is proud to unveil the #BringItHome Olympic campaign which will bring together the Samsung Galaxy Team athletes and Canadians through a unique Notes from Home activation. Designed to bring the spirit of home field advantage to the Sochi 2014 Olympic Winter Games, the campaign will deliver national pride, motivation and support to Canadian athletes directly from Canada's communities, fans and families as they strive to achieve gold.

"The goal of Samsung's Olympic partnership is to heighten national pride from coast-to-coast," said James Politeski, President of Samsung Canada. "We know that the Sochi 2014 Olympic Winter Games will be the most mobile games to date. Fans will be calling, texting, watching and sharing Olympic Games stories on Samsung devices while following the athletes every move; through our Notes From Home program, thousands of personal messages from Canadians will be supporting our athletes as they represent Canada."

Samsung Galaxy Team

Talented and experienced, Samsung is proud to partner with five top Canadian athletes. The athletes represent Canada in the most popular winter sports and are already household names in many parts of the country.  In addition to being Samsung brand ambassadors, the athletes will be engaging with Canadians through the Notes from Home program.

Samsung Galaxy Team athletes are:

  • Steven Stamkos, Men's Ice Hockey
  • Hayley Wickenheiser, Women's Ice Hockey
  • Greg Westlake, Men's Ice Sledge Hockey
  • Marie-Eve Drolet, Women's Short Track Speed Skating
  • Michael Gilday, Men's Short Track Speed Skating

"Today is another positive day for sport in Canada," said Marcel Aubut, President of the Canadian Olympic Committee. "It is wonderful that Samsung has committed to sponsoring Steven, Hayley, Greg, Marie-Eve and Michael. This support will go a long way in ensuring our exceptional Canadian athletes continue to pursue their Olympic dreams."

Notes From Home

As a proud Global Olympic sponsor in the mobile communications category, Notes from Home leverages Samsung's Galaxy smartphones and tablets to allow Canadians to support and encourage our athletes as they prepare and compete for gold in Sochi by sending Notes from Home.

As part of the #BringItHome program, Samsung Notes will be touring the country with Samsung brand ambassadors leading up to and during the Sochi 2014 Olympic Winter Games, allowing Canadians from all corners of our country to send personal messages to our athletes.  From the amateur coaches that gave our athletes their start in sport to everyday Canadians in cities and towns across Canada - Samsung is encouraging all Canadians to cheer on our athletes by sending them a Note From Home.

An Olympic sponsor since the Seoul 1988 Olympic Games and Worldwide Olympic Partner since the Nagano 1998 Olympic Winter Games, Samsung is committed to the Olympic Movement and supporting amateur sport.  In Canada, Samsung is also a partner of the national short track speed skating program and Hockey Canada.

The Samsung Digital Olympic Games Hub

To capture and share these unique Notes From Home, Samsung is creating an online digital hub that will provide Canadians with interesting details about the Olympic athletes and how Canadians are celebrating our athletes' success.  The Hub, available at www.samsung.com/bringithome, will be the meeting place for Canadians looking for content on Canadian athletes during Sochi 2014 and is accessible on multiple platforms.

Samsung Mobilers - Canadian Pride On Location

As an extension of the Notes from Home program, Samsung is also looking to recruit select Canadians to travel to Sochi and share their Olympic Games experience while they cheer on our athletes. The Samsung Mobilers Program will provide Canadians with a unique perspective on Sochi 2014 through exclusive and behind-the scenes content. In the months ahead, Canadians will have the opportunity to demonstrate why they should be selected to represent Canada as a Samsung Mobiler in Sochi.  To learn more about the program, please visit www.samsungmobilers.ca.

About Samsung Electronics Canada Inc.
Samsung Electronics Canada offers a broad range of award-winning consumer electronics.  Recognized as a top marketer, Samsung Canada supports Samsung's global mission to open new possibilities for people everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung's commitment as a Worldwide Olympic Partner continues through to Rio 2016.

About Samsung's Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category. Starting with the Torino 2006 Paralympic Winter Games, Samsung has supported the Beijing 2008 Paralympic Games, the Vancouver 2010 Paralympic Winter Games, the London 2012 Paralympic Games and is proud to be an official partner of the Sochi 2014 Paralympic Winter Games. Samsung aims to make the Paralympic Games an event that reaches a wider audience around the world and to spread the excitement and inspiration of the Games through its wireless communication technologies.

About the Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team's podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada's elite athletes need to perform at their best and Give Their Everything every day. The backbone of Canada's Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes' stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.


SOURCE Samsung Electronics Canada Inc.

Image with caption: "Samsung Electronics Canada announces the Samsung GALAXY Team Athletes as part of the official launch of its Sochi 2014 Olympic Winter Games '#BringItHome' Campaign. From L to R: Michael Gilday, Men's Short Track Speed Skating, Steven Stamkos, Men's Ice Hockey, Marie-Eve Drolet, Women's Short Track Speed Skating, Greg Westlake, Men's Ice Sledge Hockey, and Hayley Wickenheiser, Women's Ice Hockey. (CNW Group/Samsung Electronics Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131021_C5832_PHOTO_EN_32355.jpg

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