Welcome!

Mobile IoT Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Kevin Benedict

News Feed Item

Insightera Takes B2B targeting and personalization to the next level with big data & predictive analytics to power real-time content recommendation

B2B marketers can now monetize big data and content to optimize conversion rates and reduce cost-per-lead.

SAN MATEO, Calif., Sept. 28, 2013 /PRNewswire/ -- With the release of its Real-time Content Recommendation Engine, Insightera takes its real-time B2B targeting and personalization platform to the next level. Leveraging big data, machine learning and predictive analytics Insightera automatically displays the most relevant content to targeted high-yield prospects in real-time.

(Logo: http://photos.prnewswire.com/prnh/20130928/LA88329LOGO)

The recommendation engine implements Hybrid Collaborative Filtering algorithms to discover visitors that share digital behavior patterns, content preferences, CRM data and firmographics (location, industries, size and revenue). It then predicts which content would perform best per visitor and channel (website, social, ad networks).

Insightera's content recommendation engine advances B2B prospects in their decision making process and improves content ROI. It creates a personalized customer journey removing the need for marketers to manually create campaigns. The personalized content can populate existing site zones on any CMS or use a customer-branded onsite recommendation widget.

"This is a big step for the real-time targeting and personalization space, " says Mickey Alon, CEO and co-founder of Insightera. "Marketers can now leverage big data and machine learning combined with real-time technology to proactively optimize their major budget allocations in their website, content, social media, and ad networks."

"We all know that content is king, but only if the right people read it. Our new recommendation engine assures the most relevant, most converting content is in front of the right prospects," shared Insightera's co-founder and VP of Business Development, Mike Telem. "Marketers are making significant efforts to drive relevant traffic to their sites and to create appropriate content. Now these two tracks alignand the best thing is that its fully automated."

About Insightera
Insightera is the first learning B2B targeting and personalization platform. Insightera helps marketers capitalize on their existing assets by personalizing onsite, social and ad network experience based on real-time discovery of prospects' industry, organization, location and digital journey. By using machine-learning algorithms, Insightera continuously improves ROI, Auto-Tunes campaigns and adjusts content accordingly for both known and anonymous prospects. Insightera's software works with any CMS, using any content and requires zero IT. Insightera was founded in 2009 and is headquartered out of San Mateo, California.
www.insightera.com

SOURCE Insightera

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.