|By Kevin Benedict||
|September 5, 2013 07:30 AM EDT||
Mobile is now the first screen of influence for many marketers while adults are spending more time on mobile media than newspapers and magazines.
Timeline of Mobile Marketing
- Town criers are used to spread messages
- First telephone introduced by Alexander Graham Bell
- First mobile portable handset invented
- First text message sent from computer to mobile phone
- First mobile phone that both sends and receives texts introduced
- Term "spam" officially added to dictionary to mean unwanted, junk emails
- First commercial mobile SMS launches. Short codes introduced for use with text message marketing
- Nike and Pontiac launch SMS campaigns
- 2.4 billion SMS users worldwide
- Apple iPhone is released in U.S.
- Texting is embraced: Average monthly texts (218) outnumber calls (213)
- Quick response (QR) codes start being used in mobile marketing
- Cambridge dictionary adds "text" as a verb
- Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music
- Android and iOS battle it out for market share
Businesses embrace new technology for mobile outreach
- Square-like apps for payment
- Same-day shipping through Amazon and eBay
- Mobile fingerprinting to secure payments
- Augmented reality in which customers can point their mobile cameras at products for reviews and discounts
- Mobile Internet usage will overtake desktop Internet usage
- 81% of U.S. mobile customers will have smartphones
- Mobile marketing will generate $400 billion in sales (a 52% increase in just two years)
- Retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012)
- Global mobile marketing spending will grow to $22 billion
We Love Our Mobile Phones - and So Do Businesses
- Adults who have their mobile phone within arm's reach
- Adults who own some type of mobile device
- Percentage of smartphone market held by Apple and Android
- Users who use their smartphone while watching TV
- Mobile advertising spending
- 2012 - 2010
- $22 billion - $3.4 billion
- Online retail sales in 2013 made through mobile devices
3 in 4
- Mobile users who use their device for shopping
Original Source: http://www.topmarketingschools.net/mobile/
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