Welcome!

Mobile IoT Authors: Zakia Bouachraoui, Liz McMillan, Dana Gardner, Yeshim Deniz, Elizabeth White

Blog Feed Post

One Person’s Thoughts from the LTE World Summit 2013

LTEpostshowbanner.jpg

By Dan Kurschner, Sr. Manager of SP Mobility Marketing, PSIM, Cisco

 

Overview


I have just returned from beautiful Amsterdam having attended the two-day LTE World Summit at the RAI Convention Center.  Cisco was a Gold Partner this year and had four different Speakers on presentations and panel sessions.  While the summit had booths and meeting rooms, the real draws were these keynotes and panel sessions.  Keynote speakers included Dr. Byun, CTO of SK Telecom, talking about VoLTE.  Mr. Scarse, CTO for ETSI covered 3GPP Release 12 updates, small cells and spectrum usage (and re-usage).  Other speakers presented views on LTE rollouts and issues in various countries.

 

There were several informational tracks for the panel sessions including:

 

Day-1:

Service Innovations, LTE Roaming and Spectrum Management, HetNets, Handling the Mobile Data Explosion and Backhaul

 

Day-2:

Monetizing LTE, Voice and Device Development, The future of LTE, Network Optimization and again Backhaul

 

Trends and Topics

 

What I heard from the discussions was that LTE was progressing fast in North America (particularly USA) and parts of Asia (particularly South Korea and Japan).  However, LTE was not being implement with great urgency in Europe and the economic realities were pointed out as the major reason behind this lag.

 

VoLTE was a big topic this year and the question of how this was being marketed in different countries. For example, several carriers plan to market VoLTE as HD Voice while a few simply see VoLTE as a way to move voice onto a new platform and being able to then decommission old technology and in some case to re-farm spectrum used by older technology to LTE.

 

International roaming was covered and the challenge of aligning and providing the spectrum and bands. Additionally the need for the device manufactures to offer mobile devices that support enough of these various bands to enable international LTE roaming.

 

One message that came across very clearly was that most (if not all) the industry understands that the solution is not a single radio access technology, but rather a hybrid of LTE, LTE-Advanced and SP WI-Fi.  Additionally, there is general agreement that coverage requires a blend of Macro and Small Cell.  SON will be required to make this all a reality.  We made certain that everyone we spoke with understood that only Cisco provided the automated SON that could deliver on a true Hybrid HetNet radio environment.  We received no argument on that point.

 

Cisco Speakers


As I noted before, Cisco brought four speakers to this event which demonstrates that 3GPP and others see Cisco as a leader in the industry and with valuable knowledge that needs to be shared. 

 

The topics and speakers included:

 

Christophe Delcourt on a panel addressing “Managing the proliferation of traffic in the network”

 

Dr. Akram Awad PhD, as the sole presenter on “Different deployment options – Multi / Single Vendor Environments”

 

Brian Meaney, Cisco Distinguished Engineer, as the sole presenter on “Software Defined Networking- Increasing Flexibility in the network”

 

Dan Kurschner, on a panel that addressed “How is Mobile Video Challenging the Network Architecture of LTE? Mitigating the Bandwidth Hogger”

 

In my panel the host opened with a statement and directed questions to each of the panelists.  I shared VNI data to frame the discussion pointing out that we anticipate Video to represent 66% of all Mobile Data, with the average user consuming 2 GB/Mo (a 10X growth factor) by 2017.  I also pointed out that of that M2M will represent 5.1% of that mobile video traffic.  Additionally I spoke about the need for Service Providers to take an architectural approach as they re-tool their networks for LTE and the need for both an intelligent hybrid network with small cells and SON and the requirement of Elasticity in that network.  In short, Mobile Service Providers need to design for the unpredictable nature of traffic demands and ensuring they have to elasticity to respond to the unexpected which is sure to come.

 

I was fortunate to be able to attend the presentations of Akram Awad and Brian Meaney.  Akram had a brilliant presentation about the radio access challenges facing Service Providers and realistic solutions to these problems.  Akram’s presentation took a large, complex issue and broke it down in a series of manageable questions and challenges that could all be addressed.

ltepostshowpresenter.jpg

Brian Meaney was exceptional as he took on the “Hot buzzword” of the year (SDN and NFV) and clearly separated myth from fact.  He went on to explain the value of virtualization in the network and what should logically be addressed in the initial implementations and what will need time to see what develops.

brianmeaneylte.jpg

Closing Thoughts


The LTE World Summit is not so much about big customer meetings (we have MWC and CES for that) but the presentations and panel sessions are very interesting and valuable indeed.  Having said that, we did have the opportunity to meet with some key customers and also enjoy interesting discussions with industry analysts.  Amsterdam offered a lovely setting and it was a real treat walking past the canals to and from the event location each day.

Read the original blog entry...

More Stories By Deborah Strickland

The articles presented here are blog posts from members of our Service Provider Mobility community. Deborah Strickland is a Web and Social Media Program Manager at Cisco. Follow us on Twitter @CiscoSPMobility.

IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.