|By Business Wire||
|April 12, 2013 08:01 AM EDT||
Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, and BlueKai, today announced a mobile data partnership. As a result of the partnership, brands and agencies using BlueKai’s Data Activation System now have new access to Velti’s extensive mobile marketing data, allowing them to more precisely target consumers on mobile devices.
BlueKai powers the world's most interconnected data marketplace and serves as the de facto standard for open and transparent audience data-driven targeting. Through this partnership, BlueKai will license data collected by Velti, on select publisher sites, providing marketers, brands and agencies with the ability to increase campaign reach and targeting while reducing waste on ineffective mobile spend. The aggregated data gives marketers valuable consumer insights, improving campaign relevance and consumer engagement and acquisition.
“This partnership brings together the world’s leading mobile and online data companies to give marketers a way to identify qualified mobile audiences at scale based on real consumer signals,” said Cory Treffiletti, BlueKai’s SVP of Marketing. “With this partnership, we are bringing a level of transparent targeting and depth to mobile that marketers have come to expect in online.”
BlueKai’s Data Activation System allows advertisers and marketers to create target audiences based on a combination of in-depth first-party and third-party audience data and activates them for all online marketing activity. Partners can accurately target campaigns to these audiences across third-party ad networks and exchanges and measure with accuracy which campaigns performed the best across segments and channels to refine their media buys and ad creatives over time. Velti’s Mobclix Exchange, through which BlueKai will access Velti’s data, is the largest real-time bidding mobile ad exchange platform and currently delivers 30 billion monthly impressions. The Exchange has access to data from 35,000 app publishers and 300 million unique mobile devices and the BlueKai Data Exchange currently has over 85 million unique users available to power more effective mobile marketing.
“Together we’re creating an industry-leading mobile opportunity for brands, agencies, publishers and anyone who wants to tap into targeted mobile advertising,” said Steve Bair, Velti’s VP of Strategic Partnerships. “With access to this data, partners can better understand their customers, maximize ad campaign performance and drive sales.”
BlueKai has also enhanced its mobile technology stack by creating the BlueKai Mobile Privacy Guard, a proprietary technology that ensures consumer anonymity without compromising any value to the marketer. Based on noise injection techniques, which are used in various fields to protect anonymity, BlueKai's Mobile Privacy Guard will substitute random noise with value-added recommendations.
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGageTM, allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
BlueKai (www.bluekai.com) is the world's first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency in their data. BlueKai has led the data-driven marketing category since 2008 when it launched the world's first Data Exchange and then branched out to create the first Data Management Platform (DMP) for marketers. BlueKai is currently trusted by, among thousands of others, 12 Fortune 30 corporations and numerous other brands to activate their data.
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