NEW YORK, March 19, 2013 /PRNewswire/ --

Backbase, provider of the world's leading lean portal, today announced Backbase Portal 5.4, an elegant and simple to use solution to manage and optimise your online platforms, increase online business performance and make customers love your web and mobile services. New capabilities in Backbase Portal 5.4 include enhanced Digital Marketing capabilities as contextual targeting and segmentation (including integration to existing CRM systems and the use of social profiles), improved web content management capabilities (master pages, versioning, publication workflows, audit trails and compliancy) and include enhanced services for building mobile applications (both responsive portals as hybrid applications).

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"Backbase Portal 5.4 is a significant step forward for Backbase and for our customers," said Jouk Pleiter, CEO & Co-Founder of Backbase. "The latest release of Backbase Portal shows our commitment to push innovation in the areas of: mobile first, optimizing web experiences and enabling digital relationship marketing."

People interested in Backbase Portal can find more information via the recently launched online community: My Backbase - https://my.backbase.com. My Backbase provides direct access to a growing number of Backbase experts, knowledge (documentation, how-to's, wiki's and blogs), training courses, extensions and apps.

About Backbase:

Backbase (http://www.backbase.com) delivers Backbase Portal that provides a new, user experience layer on top of underlying infrastructure and IT systems. It gives enterprises the opportunity to create interactions that link customers to relevant information and applications to fit their needs and preferences. With its modern, widget-based architecture Backbase Portal provides the flexibility and speed to create modern portals that truly empower the customer.

Unlike most traditional IT portal vendors, Backbase has created a contemporary, business-driven portal solution that makes portal management easy for e-business professionals. This means faster time to market and more flexibility to optimize online channels with less IT support.

The unique Backbase approach enables companies to drive self-service, fuel online revenues and turn their online banking channel into a true Customer Engagement Platform. Global enterprises such as ABN Amro, AIG, Al Rajhi Bank, Bank of America, Barclays, Costco, GE, ING, UBS, ViaWest and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase's Bank 2.0 technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Amsterdam, Moscow and Singapore.

SOURCE Backbase