LONDON, March 7, 2013 /PRNewswire/ --

Pietro Catello, UK & International Director of Buongiorno, a multinational leader for the development, distribution and monetization of web app, has been elected to the MEF EMEA board following the global community for mobile content and commerce's AGM held at the Mobile World Congress in Barcelona. The MEF EMEA board will benefit from Pietro's diverse, international experience and industry expertise gained since joining Buongiorno in 2007.

Commenting on his appointment, Pietro Catello said: "It is an honor to have been elected to the MEF EMEA board and to have the opportunity to bring Buongiorno's over 10 years of expertise to the board of the industry's leading organization. I look forward to working with the other board members to help redesign the role and evolution of the mobile entertainment industry as mobile becomes the dominant connected device and media center of our lives".

MEF CEO Rimma Perelmuter added - "We are delighted to welcome Pietro to thenewly elected the EMEA Board to support MEF's role as a unique global industry enabler, committed to driving mobile growth and sustainability, relevant to an increasingly diversified and mobile ecosystem. I look forward to working with an exceptional EMEA Board to drive MEF's mission by delivering regionally specific activities to create monetisation opportunities and build Consumer Trust".

Founded in 1999, and whole owned by NTT DOCOMO since 2012, Buongiorno is known in the worldwide mobile commerce ecosystem for developing and managing paid apps and content that help consumers get greater enjoyment from mobile devices. With direct connections to more than 130 telecom operators in 25 countries, over 10 years' experience and a team of 600 professionals, Buongiorno makes the mobile internet experience happen for consumers globally. Buongiorno's webapps brands include Gamifive, MuchGossip, FingerBooks, AppsFuel HTML5 Marketplace, Winga, Play.me and the mobile payments solution Cashlog.

For more information about Buongiorno, please visit http://www.buongiorno.com.