At a time when small businesses everywhere are seeking ways to maximize their marketing dollar, cloud telephony pioneer CallFire (CallFire.com) today announced it will offer U.S.-based businesses the opportunity to connect with customers and test the success of their marketing campaigns for only a penny.

Businesses that register for one or more CallFire Call Tracking Phone Numbers between Monday, March 4, and Friday, March 8, 2013, pay only one cent per month per number for a maximum of three months. In exchange, they obtain exclusive use of a custom telephone number that will forward and track calls from potential customers using CallFire’s exclusive Call Tracking dashboard. That represents a savings of 99 cents per custom telephone number, per month. Toll-free telephone numbers will continue to be available for $2 per month. Businesses that sign up for a CallFire Call Tracking Phone Number pay five cents per incoming call.

“CallFire’s Call Tracking Product is an easy and cost-effective way for small businesses and other organizations to measure and increase the value of any advertising or marketing program,” said Dinesh Ravishanker, CEO of CallFire. “By buying a dedicated local or toll-free number for each marketing tool, from Yellow Page and newspaper ads to billboards and direct mail pieces, business owners can monitor which campaigns generate the most calls. That, in turn, helps them allocate their marketing resources to those efforts that achieve the best results.”

CallFire simplifies telephony, making sophisticated, expensive carrier class telecom capabilities available even to small-sized businesses – including start-ups, mom and pop operations, and entrepreneurs working across industry disciplines. The company delivers an affordable, easy-to-use GUI and API platform. Businesses using CallFire’s text marketing, virtual and auto dialing, and mobile messaging tools can reach their customers on any device, over voice or text. The company is now 60,000+ users strong and is helping to empower both the small business and enterprise markets to revolutionize the way they communication with their respective target audiences.

For more information, new and existing CallFire customers are encouraged to visit www.callfire.com or call 877.897.FIRE

About CallFire

CallFire (callfire.com) simplifies telephony, making sophisticated, expensive carrier class telecom capabilities available through an affordable, easy-to-use GUI and API platform. Any business, from start-up to enterprise, can reach its customers on any device, using text messaging or voice, with CallFire’s massively scalable, cloud telecom platform. CallFire products include Voice APIs, Business Text Messaging, Voice Broadcast, Local Phone Numbers, Call Tracking, IVR, Power Dialing for agents and more. Call analytics enable CallFire’s 50,000 users to reach customers more often using text marketing, virtual numbers, auto dialers and mobile messaging.