|By Business Wire||
|February 27, 2013 09:49 AM EST||
Bloomberg Radio, the 24-hour station from the world's most trusted source of business news and financial information, in conjunction with Clear Channel Media and Entertainment Boston, today announced Bloomberg Radio will debut on Clear Channel’s WXKS 1200AM/94.5FM-HD2 serving Boston, MA.
Beginning March 1, Bloomberg Radio WXKS 1200AM/94.5FM-HD2 will be the only all business and financial news radio station available throughout Boston, offering Bloomberg's signature programming and up-to-date market coverage, in addition to local news, traffic, weather and sports. With its flagship station WBBR 1130AM in New York, Bloomberg Radio now reaches two of the leading financial services and wealth management markets in the country.
"We're excited about expanding Bloomberg Radio into Boston, an important market for those who manage money, move the markets and shape the innovations of tomorrow," said Al Mayers, head of Bloomberg Radio. "With Bloomberg 1200AM and a signal for those with HD radio on 94.5FM-HD2, Bostonians can tap into the insightful conversations with influential analysts, economists, and business leaders that Bloomberg Radio is known for."
“Boston is one of the top markets for financial services, technology, healthcare and higher education," said Mary Menna, Market President for Clear Channel Media and Entertainment Boston. "Our agreement with Bloomberg Radio to provide its premiere business content to Boston listeners is a perfect fit for this area.”
"Advertisers have long recognized Bloomberg Radio for the quality of our audience, our strong relationships with listeners and our ability to serve not only the financial community but also business executives and opinion leaders across many sectors," said Trevor Fellows, head of global media sales, Bloomberg Media Group. "With Bloomberg 1200 AM, now there's an additional way to reach the most influential people in Boston."
As part of the launch, Bloomberg Radio has formed a strategic partnership with Boston-area Bentley University, in which Bentley will provide primary access to its leading faculty and staff, adding insight and perspective to listeners. Bloomberg Radio and Bentley will also co-produce content, drawing on Bentley's academic resources, and Bloomberg Radio will present programming incorporating students, including the award-winning Fed Challenge team and student-run Bentley Investment Group.
"We were excited about this collaboration from the start. Bentley is a leading business university and Bloomberg as the leader in business media is a great fit," said Gloria Larson, Bentley University President. "We look forward to working with Bloomberg to provide an informed and innovative view of business to the Boston market."
Bloomberg Radio, which recently celebrated its twentieth anniversary on the air, is part of Bloomberg Media Group together with Bloomberg Television, Bloomberg Businessweek and Bloomberg Markets magazines, Bloomberg.com, Businessweek.com and Bloomberg products for consumer mobile platforms and tablets. In addition to Bloomberg 1200 AM in Boston, Bloomberg Radio can be heard on WBBR 1130 AM in New York, New Jersey and Connecticut areas; SiriusXM Channel 113, on iHeartRadio.com and on the Bloomberg Radio+ app for iPhone and Android.
For more information on Bloomberg Radio, please visit http://www.bloombergradio.com
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional service, which provides real time financial information to more than 310,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 15,000 people in 192 locations around the world.
About Clear Channel Media and Entertainment Boston
Clear Channel Boston owns WXKS-AM, as well as owns and operates Evolution 101.7, KISS 108, JAMN 94.5, MIA 1430 and is part of Clear Channel Media and Entertainment. With 239 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at clearchannel.com.
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