|By PR Newswire||
|February 25, 2013 03:02 AM EST||
BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ --Trend Micro Incorporated (TYO: 4704; TSE:4704), a global leader in consumer digital information security, continues to deliver on its promise to move beyond PC antivirus and establish itself as a major mobile security and utility player with its successful expansion of products and services in the mobile world. Today, tens of millions of customers rely on Trend Micro's global offerings, providing strong evidence of its position as a leader of cloud security solutions.
Moving into 2013, Trend Micro's top priority is to ensure that consumers are living in a world where it is safe and easy to digitally exchange information. As the world continues to transition into an "always on, always mobile" environment, it is Trend Micro's mission to secure and enhance the mobile experience for users via the device, cloud, network and at home.
"2012 was a significant milestone in our company history," said Akihiko Omikawa, board member, executive vice president of global consumer business, Trend Micro. "We have been recognized as an industry leader in security for the past 25 years. We continue to challenge ourselves and have spent the past 18 months building and expanding our leadership in our mobile business. We are excited to begin the next chapter in positioning ourselves as the technology leader in mobile security beyond Japan."
2012 – A year focused on mobile technology and innovation
This past year Trend Micro made great strides to move beyond PC antivirus. Major highlights in consumer mobile include:
- Formed a dedicated team for mobile-related products and services.
- Within the year expanded the portfolio of products with the goal of helping consumers enjoy their digital lives safely.
- Developed and successfully executed on a comprehensive consumer mobile strategy that goes beyond antivirus and beyond the device:
- Beyond Antivirus: Moved beyond just protecting mobile devices from malicious links and malware, and created products and services to enhance battery life, backup critical data, manage online passwords and sync & share information, all with the aim of enhancing the customers' mobile experience
- Beyond the Device: Expanded beyond solutions for the device, and created innovative new solutions to protect app stores, network connections, and data stored in the cloud
2013 – A year focused on being number #1 in Mobile
Within 9 months of its new strategy, Trend Micro became #1 in sales in consumer mobile security within Japan*. With that accomplishment, Trend Micro has set its sights on replicating that success in other parts of the world, with special emphasis on the United States in this coming year. Building on our past success, Trend Micro is expanding its consumer portfolio and leveraging its innovative Trend Micro™ Mobile App Reputation, an automated application reputation technology that identifies mobile apps that are malicious or resource-intensive. Going forward, the key pillars for Trend Micro's global mobile success are best explained as:
- INNOVATION - Trend Micro is constantly innovating and improving its products. Last year, Trend Micro introduced the world's first automated Mobile App Reputation Service for app stores and the first mobile utility with cloud intelligence (Trend Micro™ Longevity Battery Saver). In 2013, Trend Micro's innovation continues with today's announcement of the latest Mobile Security solution, Trend Micro™ Mobile Security that now includes Privacy Scanner for Facebook, the first mobile app that scans Facebook privacy settings for potentially unsafe exposure of private information (see press release).
- PARTNERSHIPS – Trend Micro is partnering with other leaders in the mobile space to protect users throughout the ecosystem. Examples to date include:
- BlackBerry® – BlackBerry is using Trend Micro Mobile App Reputation service in coordination with its internal proprietary system for analyzing third-party apps available on the BlackBerry® World™ storefront
- KDDI – KDDI, which provides mobile services and is named ''au'' in Japan, distributes Trend Micro Mobile Security™ to millions of their subscribers
- Chungwa Telecom – The leading Taiwanese telecom provider is both distributing Trend Micro™ Mobile Security to their millions of consumer and corporate subscribers and is using Trend Micro Mobile App Reputation to protect their HAMI app store
- Androider.jp – The leading Japanese Android™ application review and information website is using Trend Micro Mobile App Reputation solution to pre-screen applications for irregularities and security issues
- LEGACY OF SUCCESS - Trend Micro is translating success in Japan to grow key markets such as the United States and Australia through the expansion of technology, products, partners and avenues to market. Currently Trend Micro's mobile security solution which goes by VirusBuster™ Mobile in Japan is:
- The 3rd highest grossing non-game app in Google Play globally**
- #1 in market share for mobile security in Japan***
- #1 most downloaded app in the KDDI AU Smart Pass service****
"With our innovative products, global partners, and comprehensive strategy, Trend Micro is well-positioned to advance and expand our leadership in mobile. Our focus is to provide mobile solutions that will help create a safe and enjoyable experience for the user while exchanging digital information," stated Khoi Nguyen, head of Trend Micro's global consumer mobile business unit. "With our commitment to mobile, our legacy, and are current success, we are striving for triple digit growth in 2013. I am happy to say that with today's news about this version of Trend Micro Mobile Security we are off to a fantastic start in the New Year."
About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ global threat intelligence data mining framework, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.
Additional information about Trend Micro Incorporated and its products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://NewsRoom.TrendMicro.com and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.
- * GFK for Retail Sales, December 2012
- ** App Annie Index December 2012 http://blog.appannie.com/app-annie-index-december-2012/
- *** GFK Tracking October, November, December 2012
- ****KDDI AU http://pass.auone.jp/app/ranking/?sitemove=top_rank
SOURCE Trend Micro Incorporated
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Nov. 30, 2015 03:30 PM EST
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 239
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 30, 2015 03:00 PM EST Reads: 492
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 30, 2015 02:00 PM EST Reads: 366
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 30, 2015 01:45 PM EST Reads: 434
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 30, 2015 01:45 PM EST Reads: 429
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 537
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 30, 2015 12:45 PM EST Reads: 342
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Nov. 30, 2015 11:45 AM EST
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 30, 2015 10:45 AM EST Reads: 462
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 30, 2015 10:30 AM EST Reads: 353
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 30, 2015 10:00 AM EST Reads: 290
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 30, 2015 09:00 AM EST Reads: 506
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Nov. 30, 2015 08:00 AM EST Reads: 565
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Nov. 30, 2015 07:00 AM EST Reads: 468
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 383
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Nov. 30, 2015 06:00 AM EST Reads: 388
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 30, 2015 05:30 AM EST Reads: 495
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 30, 2015 04:00 AM EST Reads: 608
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Nov. 30, 2015 04:00 AM EST Reads: 350