Welcome!

Wireless Authors: Shelly Palmer, Kevin Benedict, Carmen Gonzalez, Roger Strukhoff, Peter Silva

News Feed Item

Trend Micro Charts Course for Global Consumer Mobile Leadership

Trend Micro Establishes #1 Sales Position in Mobile Security in Japan in 1 Year, and Expands Across the Globe in 2013

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ --Trend Micro Incorporated (TYO: 4704; TSE:4704), a global leader in consumer digital information security, continues to deliver on its promise to move beyond PC antivirus and establish itself as a major mobile security and utility player with its successful expansion of products and services in the mobile world. Today, tens of millions of customers rely on Trend Micro's global offerings, providing strong evidence of its position as a leader of cloud security solutions.

Moving into 2013, Trend Micro's top priority is to ensure that consumers are living in a world where it is safe and easy to digitally exchange information. As the world continues to transition into an "always on, always mobile" environment, it is Trend Micro's mission to secure and enhance the mobile experience for users via the device, cloud, network and at home.

"2012 was a significant milestone in our company history," said Akihiko Omikawa, board member, executive vice president of global consumer business, Trend Micro. "We have been recognized as an industry leader in security for the past 25 years.  We continue to challenge ourselves and have spent the past 18 months building and expanding our leadership in our mobile business.  We are excited to begin the next chapter in positioning ourselves as the technology leader in mobile security beyond Japan."

2012 – A year focused on mobile technology and innovation

This past year Trend Micro made great strides to move beyond PC antivirus. Major highlights in consumer mobile include:

  • Formed a dedicated team for mobile-related products and services.
  • Within the year expanded the portfolio of products with the goal of helping consumers enjoy their digital lives safely. 
  • Developed and successfully executed on a comprehensive consumer mobile strategy that goes beyond antivirus and beyond the device:
    • Beyond Antivirus:  Moved beyond just protecting mobile devices from malicious links and malware, and created products and services to enhance battery life, backup critical data, manage online passwords and sync & share information, all with the aim of enhancing the customers' mobile experience
    • Beyond the Device:  Expanded beyond solutions for the device, and created innovative new solutions to protect app stores, network connections, and data stored in the cloud

2013 – A year focused on being number #1 in Mobile

Within 9 months of its new strategy, Trend Micro became #1 in sales in consumer mobile security within Japan*.  With that accomplishment, Trend Micro has set its sights on replicating that success in other parts of the world, with special emphasis on the United States in this coming year.  Building on our past success, Trend Micro is expanding its consumer portfolio and leveraging its innovative Trend Micro™ Mobile App Reputation, an automated application reputation technology that identifies mobile apps that are malicious or resource-intensive.  Going forward, the key pillars for Trend Micro's global mobile success are best explained as:

  • INNOVATION - Trend Micro is constantly innovating and improving its products.  Last year, Trend Micro introduced the world's first automated Mobile App Reputation Service for app stores and the first mobile utility with cloud intelligence (Trend Micro™ Longevity Battery Saver).  In 2013, Trend Micro's innovation continues with today's announcement of the latest Mobile Security solution, Trend Micro™ Mobile Security that now includes Privacy Scanner for Facebook, the first mobile app that scans Facebook privacy settings for potentially unsafe exposure of private information (see press release).
  • PARTNERSHIPS – Trend Micro is partnering with other leaders in the mobile space to protect users throughout the ecosystem. Examples to date include:
    • BlackBerry® – BlackBerry is using Trend Micro Mobile App Reputation service in coordination with its internal proprietary system for analyzing third-party apps available on the BlackBerry® World™ storefront
    • KDDI – KDDI, which provides mobile services and is named ''au'' in Japan, distributes Trend Micro Mobile Security™ to millions of their subscribers
    • Chungwa Telecom – The leading Taiwanese telecom provider is both distributing Trend Micro™ Mobile Security to their millions of consumer and corporate subscribers and is using Trend Micro Mobile App Reputation to protect their HAMI app store
    • Androider.jp – The leading Japanese Android™ application review and information website is using Trend Micro Mobile App Reputation solution to pre-screen applications for irregularities and security issues
  • LEGACY OF SUCCESS - Trend Micro is translating success in Japan to grow key markets such as the United States and Australia through the expansion of technology, products, partners and avenues to market.  Currently Trend Micro's mobile security solution which goes by VirusBuster™ Mobile in Japan is:
    • The 3rd highest grossing non-game app in Google Play globally**
    • #1 in market share for mobile security in Japan***
    • #1 most downloaded app in the KDDI AU Smart Pass service****

"With our innovative products, global partners, and comprehensive strategy, Trend Micro is well-positioned to advance and expand our leadership in mobile.  Our focus is to provide mobile solutions that will help create a safe and enjoyable experience for the user while exchanging digital information," stated Khoi Nguyen, head of Trend Micro's global consumer mobile business unit.  "With our commitment to mobile, our legacy, and are current success, we are striving for triple digit growth in 2013.  I am happy to say that with today's news about this version of Trend Micro Mobile Security we are off to a fantastic start in the New Year."

About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ global threat intelligence data mining framework, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe. 

Additional information about Trend Micro Incorporated and its products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://NewsRoom.TrendMicro.com and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.

SOURCE Trend Micro Incorporated

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
Whether you're a startup or a 100 year old enterprise, the Internet of Things offers a variety of new capabilities for your business. IoT style solutions can help you get closer your customers, launch new product lines and take over an industry. Some companies are dipping their toes in, but many have already taken the plunge, all while dramatic new capabilities continue to emerge. In his session at Internet of @ThingsExpo, Reid Carlberg, Senior Director, Developer Evangelism at salesforce.com, to discuss real-world use cases, patterns and opportunities you can harness today.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
Noted IoT expert and researcher Joseph di Paolantonio (pictured below) has joined the @ThingsExpo faculty. Joseph, who describes himself as an “Independent Thinker” from DataArchon, will speak on the topic of “Smart Grids & Managing Big Utilities.” Over his career, Joseph di Paolantonio has worked in the energy, renewables, aerospace, telecommunications, and information technology industries. His expertise is in data analysis, system engineering, Bayesian statistics, data warehouses, business intelligence, data mining, predictive methods, and very large databases (VLDB). Prior to DataArcho...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how thes...
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) ir...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn rea...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder ...
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other mach...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice s...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example...