Mobile IoT Authors: Elizabeth White, Liz McMillan, Sematext Blog, Carmen Gonzalez, Rich DeFabritus

Related Topics: Mobile IoT, Microservices Expo, Agile Computing, @CloudExpo, Cloud Security, SDN Journal

Mobile IoT: Article

Symantec Survey Shows Costs, Benefits of Mobile Adoption

Enjoy the benefits of mobility while minimizing the drawbacks

Symantec's 2013 State of Mobility Survey uncovered two distinct groups among businesses that have implemented mobility. One group could be called the Innovators. They are willing to take a chance as early adopters of technology, seeking opportunities to improve themselves and accepting the risks. On the other side is the group who could be considered Traditionals. This more conservative group resists change because of the risks. They are much more reactive than active, and do not like upsetting the status quo.

Business Attitudes Toward Mobile Adoption and Management
Keeping in line with this thinking, the two groups have different reasons for adopting mobility. The Innovators are motivated more by business drivers than any other factor, whereas for the Traditionals their most significant driver is end-user demand. This is evident in their attitudes toward the risks compared to the benefits. Most Innovators - two-thirds, in fact - say the risks of mobility are worth it. Three-quarters of the Traditionals, on the other hand, do not feel that the benefits outweigh the risks.

Given this difference in attitude, the Innovators have 50 percent more employees using smartphones than Traditionals. And their commitment to mobility also extends to purchasing phones for employees, at a rate of 55 percent compared to 44 percent of Traditionals. Mobile apps are also used more by Innovators, and they are far more likely - at 83 percent - to be discussing a private app store for employees, compared to slightly over half (55 percent) of the Traditionals.

In addition to simply allowing more employees to use mobile devices for business, the Innovators are taking a more active role in the management of devices. This includes implementing mobile policies and adopting information protection tools - regardless of whether the employee or the company owns the device. Technology also plays a greater role in policy enforcement among the Innovators, at nearly twice the rate of the Traditionals, who - when they do it at all - are more likely to use manual methods.

Weighing the Costs and Benefits
Those businesses taking greater advantage of mobility are seeing a larger number of mobility security incidents. Over the past year, the Innovators have seen losses as a result of these incidents, including lost productivity; direct financial costs; and loss of organizational, customer or employee data. In fact, they averaged 25 such incidents over the last year, compared to just 12 incidents averaged by the Traditionals. This is notable in light of the majority of Innovators who believe mobility is a net positive.

The key lies in the advantages of mobility, with Innovators seeing a number of impressive benefits throughout the organization. Overall they are seeing more satisfied employees and better retention rates, as well as greater productivity, efficiency and business agility. In addition, they report better company perception, customer happiness and overall competitiveness. In the end, the Innovators are experiencing higher revenue and profit growth, nearly 50 percent higher than the Traditionals.

The takeaway from the survey is the idea of enjoying the benefits of mobility while minimizing the drawbacks. In order to achieve this, Symantec makes the following recommendations:

  1. First, start embracing it now. While being cautious is a sensible approach, denying the benefits of mobility puts your organization at a disadvantage.
  2. Start with the apps that will immediately deliver the greatest productivity benefits to your employees.
  3. Learn from what the Innovators are doing. Keep mobile apps and data secure with effective mobile management and threat protection technology, and supply secure file sharing.

More Stories By Brian Duckering

Brian Duckering is senior manager, Enterprise Mobility Group, Symantec Corp. He is responsible for product marketing of Symantec’s mobility initiatives, covering everything from mobile management and security to protecting the networks that mobile devices rely on. He brings over twenty years of industry experience as an engineer, product manager, marketing manager and evangelist, developing and bringing to market innovative technologies for enterprises and small businesses. At Symantec, he has promoted the idea of an information-centric view and anytime, anywhere productivity for over 6 years.

Duckering is an often requested speaker internationally on a wide range of topics, technologies and trends, from virtualization to mobility. He has held executive level positions at both business- and consumer-facing companies and has multiple degrees in engineering and technology management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...