Welcome!

Mobile IoT Authors: Shelly Palmer, Elizabeth White, Liz McMillan, Janakiram MSV, Pat Romanski

Related Topics: Mobile IoT, Microservices Expo, Agile Computing, @CloudExpo, Cloud Security, SDN Journal

Mobile IoT: Article

Symantec Survey Shows Costs, Benefits of Mobile Adoption

Enjoy the benefits of mobility while minimizing the drawbacks

Symantec's 2013 State of Mobility Survey uncovered two distinct groups among businesses that have implemented mobility. One group could be called the Innovators. They are willing to take a chance as early adopters of technology, seeking opportunities to improve themselves and accepting the risks. On the other side is the group who could be considered Traditionals. This more conservative group resists change because of the risks. They are much more reactive than active, and do not like upsetting the status quo.

Business Attitudes Toward Mobile Adoption and Management
Keeping in line with this thinking, the two groups have different reasons for adopting mobility. The Innovators are motivated more by business drivers than any other factor, whereas for the Traditionals their most significant driver is end-user demand. This is evident in their attitudes toward the risks compared to the benefits. Most Innovators - two-thirds, in fact - say the risks of mobility are worth it. Three-quarters of the Traditionals, on the other hand, do not feel that the benefits outweigh the risks.

Given this difference in attitude, the Innovators have 50 percent more employees using smartphones than Traditionals. And their commitment to mobility also extends to purchasing phones for employees, at a rate of 55 percent compared to 44 percent of Traditionals. Mobile apps are also used more by Innovators, and they are far more likely - at 83 percent - to be discussing a private app store for employees, compared to slightly over half (55 percent) of the Traditionals.

In addition to simply allowing more employees to use mobile devices for business, the Innovators are taking a more active role in the management of devices. This includes implementing mobile policies and adopting information protection tools - regardless of whether the employee or the company owns the device. Technology also plays a greater role in policy enforcement among the Innovators, at nearly twice the rate of the Traditionals, who - when they do it at all - are more likely to use manual methods.

Weighing the Costs and Benefits
Those businesses taking greater advantage of mobility are seeing a larger number of mobility security incidents. Over the past year, the Innovators have seen losses as a result of these incidents, including lost productivity; direct financial costs; and loss of organizational, customer or employee data. In fact, they averaged 25 such incidents over the last year, compared to just 12 incidents averaged by the Traditionals. This is notable in light of the majority of Innovators who believe mobility is a net positive.

The key lies in the advantages of mobility, with Innovators seeing a number of impressive benefits throughout the organization. Overall they are seeing more satisfied employees and better retention rates, as well as greater productivity, efficiency and business agility. In addition, they report better company perception, customer happiness and overall competitiveness. In the end, the Innovators are experiencing higher revenue and profit growth, nearly 50 percent higher than the Traditionals.

Recommendations
The takeaway from the survey is the idea of enjoying the benefits of mobility while minimizing the drawbacks. In order to achieve this, Symantec makes the following recommendations:

  1. First, start embracing it now. While being cautious is a sensible approach, denying the benefits of mobility puts your organization at a disadvantage.
  2. Start with the apps that will immediately deliver the greatest productivity benefits to your employees.
  3. Learn from what the Innovators are doing. Keep mobile apps and data secure with effective mobile management and threat protection technology, and supply secure file sharing.

More Stories By Brian Duckering

Brian Duckering is senior manager, Enterprise Mobility Group, Symantec Corp. He is responsible for product marketing of Symantec’s mobility initiatives, covering everything from mobile management and security to protecting the networks that mobile devices rely on. He brings over twenty years of industry experience as an engineer, product manager, marketing manager and evangelist, developing and bringing to market innovative technologies for enterprises and small businesses. At Symantec, he has promoted the idea of an information-centric view and anytime, anywhere productivity for over 6 years.

Duckering is an often requested speaker internationally on a wide range of topics, technologies and trends, from virtualization to mobility. He has held executive level positions at both business- and consumer-facing companies and has multiple degrees in engineering and technology management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.