Zettics, Inc., the leader in big data mobile analytics, announced today that it has appointed three industry veterans to its executive team: John Gillespie, formerly with IBM and Netezza, to SVP of Worldwide Sales and Business Development; Mike Crane, previously with Guavus and Grid Net, to VP of Business Development; and John Tremblay, formerly with NxStage and Verizon Wireless, to VP of Product Management.

John Gillespie brings more than 25 years of experience delivering complex solutions to the telecommunications and enterprise sectors to Zettics, including more than six years of big data analytics experience. He comes to Zettics from IBM, where he served as the Global General Manager for the Communications Sector (Telecommunications, Media and Energy & Utilities) Big Data Organization based in Shanghai, China. Previously, Gillespie spent many years at Netezza as the GM of their Telecommunications Division before their acquisition by IBM. Mike Crane brings over 20 years of big data, telecommunications and global business development experience to Zettics. Previously, Mike was VP of Business Development at Guavus, VP of Sales and Business Development at Grid Net, and held leadership positions at Nielsen Mobile, Vodafone, and PriceWaterhouse Coopers. John Tremblay brings over 20 years of marketing and product innovation experience across the mobile value chain. Prior to Zettics, John led an mHealth offering at NxStage Medical, helped defined the realization of new 4G services at Verizon Wireless, and co-founded and was VP of Marketing and Product Management at mobile media startup Azuki Systems.

“All three executives bring tremendous expertise in working with carriers on big data analytics solutions and are great additions to Zettics’ management team. Our current carrier customers have experienced significant business improvements from using our solutions, and we plan to accelerate this area of our business as we help our carrier customers identify even more data monetization opportunities. In addition, we will accelerate the company’s growth as we expand our business in international markets,” said Sterling Wilson, President and CEO of Zettics. According to John Gillespie, newly appointed SVP of Worldwide Sales and Business Development, “With explosive growth in mobile data services comes a huge opportunity for mobile carriers to monetize this data — through increased revenues, reduced expenses and/or improved customer satisfaction. Zettics is the proven leader in this space, and I’m excited to join the company to help carriers around the world maximize the value of their subscriber data.”

All three executives will help Zettics at a time of rapid expansion for the company. The latest release of the platform, 7.0, has been deployed at carriers worldwide and is processing trillions of transactions per month. The Zettics Dynamic Learning Platform™ continually learns based on the data it receives, and is used to both measure current activities and predict future actions. Carriers are using Zettics technology to deliver meaningful business results in numerous departments within their organizations, including marketing, customer care, and network/IT.

Zettics, Inc. (www.zettics.com) was founded in 2009 by wireless industry veterans Sterling Wilson and Asa Kalavade (founders of GroundTruth and Umber, respectively). Witnessing the massive adoption of consumer data services and the forecasted evolution of carrier network technologies, they saw an unprecedented opportunity for carriers to improve their businesses by answering questions about how data is consumed. Today, Zettics provides a robust big data analytics solution to carriers that delivers immediate, actionable insights on data activities (web, application, audio, video, p2p, VoIP, etc.). These actionable insights allow carriers to understand — for the first time — how data services are being consumed such that they can then use this information to better serve their customers and, therefore, improve their business. Carriers are already using Zettics solutions to identify network abuse, analyze pricing plans based on actual usage, enhance advertising offers, reduce churn, improve customer care, forecast service usage growth, significantly enhance CRM data, and more. Zettics is a massive data processing platform. Zettics systems are already processing trillions of transactions per month. To keep pace with the ever-changing Internet ecosystem, Zettics has developed Zettics Dynamic Learning Platform™, which incorporates a content catalog of web sites and applications that is continuously updated with its patented learning algorithms. Zettics has been granted multiple patents (with several more pending) for its innovative technologies.