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4G LTE Service Revenue to Exceed $340 Billion by 2017

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4G LTE Service Revenue to Exceed $340 Billion by 2017Hampshire, UK – 13th February 2013: A new report from Juniper Research finds that 4G LTE revenues are set to grow rapidly, reaching more than $340 billion by 2017 globally, compared to just over $75 billion this year. This figure will represent approximately 31% of total service revenues from all mobile services of all generations (2G/3G/4G) at that time, and reflects the continued success of LTE in serving higher value subscribers.

The new report finds that with LTE gaining momentum over the past 12 months, initially dominated by the enterprise segment, consumer subscribers will begin to sign up for services in volume this year (2013) and will overtake the enterprise subscriber numbers in 2015.

Innovative & Affordable 4G LTE Pricing Critical

The new Juniper report, 4G LTE: Subscribers, Devices, Infrastructure & Service Revenue 2013-2017, found that with the increased penetration of LTE capable smartphones and other connected devices, Mobile Network Operators (MNOs) will need to develop clear pricing strategies to transition customers.

“Overall they will have to present customers with innovative services that will meet users’ requirements and, crucially, that users will attach value to. Operators will have to review their tariff structures to balance the need to monetise the greatly increased data throughput, yet still offer attractive packages”, added report author Nitin Bhas.

For example, with spectrum auctions underway in the UK, EE felt obliged to cut down its initial LTE pricing by approximately 14% within weeks of their network launch while Three UK has already announced 4G access at no extra cost.

The ‘Twin Issues’ Related to Spectrum

With the twin spectrum issues – timing of availability and the cost of the spectrum – playing pivotal roles in deciding the speed of LTE rollouts (as has happened in the USA and the UK), 4G LTE can represent a substantial investment that will take several years to recoup. This is however critical, bearing in mind that at the outset only a comparatively small number of subscribers will be LTE-capable.

Other Key Findings Include:

· The vast majority of LTE revenues (almost 70%) will be generated by North American and Far Eastern & China markets.
· While LTE consumer subscribers will exceed enterprise in 2015, the consumer segment will only account for under half of total revenues.

The ‘4G LTE ~ Fast & Furious’ whitepaper is available to download from the Juniper website together with further details of the full report.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

For further details please contact Rebecca Holman, Press Relations
T: +44(0)1256 830001
E: rebecca.holman@juniperresearch.com

Image via MotorAuthority

4G LTE Service Revenue to Exceed $340 Billion by 2017

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More Stories By Leonard Grace

Leonard Grace is the founder of Broadband Convergent, an industry leader tech news and analysis for Broadband, Cable, Mobile, Wireless, and Telecom markets providing strategic direction, business trending, sprinkled with lots of opinion. Technology executives must focus on key business indicators with fast, effective and researched analytics to provide leading edge decisions that propel their organizations ahead of the competition. Broadband Convergent researches the latest trends, strategy, and analysis to deliver the results executives and managers depend on to make strategic business decisions. Whether it is (to-market-strategy), the latest competitive advantage, leading edge technology or legislative updates; Broadband Convergent is on top of intelligence gathering and reporting to make industry leaders comfortable with making decisions based on our findings. Our company is a leader in providing fast, efficient, and economical insights into competitive markets, business strategies, market trends and the future outlook of the legislative landscape. Leonard has produced 250+ highly researched articles providing a unique perspective on current Broadband issues including Cable, Mobile, Wireless and Telecom sectors. His insights dig down to find the why’s and why-not’s of industry decisions and how those effect the commerce of broadband.

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