TORONTO, Feb. 13, 2013 /CNW/ - Citizens 4 Safe Technology is urging men of all ages - and the people who love them - to create a buffer zone between their "junk" and their mobile devices. The grassroots advocacy group today released a video highlighting the dangers of radiation on sperm motility.

The group is also sharing some simple tips that will help men safeguard the quality of their sperm. The video, titled "Don't Kill The Love," contains footage that replicates the results of a seminal study linking cell phone radiation to a decrease in sperm motility.

"People are in a romantic frame of mind on Valentine's day," said Frank Clegg, CEO of C4ST. "It's the perfect time for couples to decide on some safety precautions for their sperm."

C4ST's timely message will resonate with a surprisingly large number of Canadians. Nearly one in six Canadian couples is currently experiencing infertility, according to a 2012 study published in the journal Human Reproduction. In 40-50% of those cases, the problem lies with the man - and not the woman. Poor semen quality is the largest culprit in male infertility.

"The video is funny, but the issue is deadly serious," says Clegg, the former president of Microsoft Canada. "We're living in a world where electromagnetic radiation - from cell towers, Wi-Fi and of course cell phones - is everywhere. The effects are beginning to show. We want people to do everything they can to stay safe and lead productive lives. In this case, men need to remain vigilant about protecting their sperm." Infertility among Canadian couples has nearly doubled over the past two decades, according to the 2012 study in Human Reproduction. C4ST is a grassroots advocacy group pushing for stricter safeguards on radiation-causing wireless technology.

The video by C4ST can be seen at
www.C4ST.org/dontkillthelove and  www.youtube.com/user/C4STorg

Five Tips to keep the Love alive this Valentine's Day:

1. Think with your head. Keep your phone away from it.
   
2. A little less talk and more action: Replace a phone call with a sexy text message whenever possible.
3. Put a protective barrier between your two favorite things to play with in bed: Your lap and your laptop.
4. If no other option, keep your cell phone in your outside jacket pocket, rather than your pants pocket.
5. If getting romantic this Valentine's Day, put your cell on airplane mode. Don't Kill the Love!

SOURCE Citizens for Safe Technology

Video with caption: "C4ST urges Canadians to keep their sperm safe this Valentine's Day". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130213_C5342_VIDEO_EN_23705.mp4&posterurl=http://photos.newswire.ca/images/20130213_C5342_PHOTO_EN_23705.jpg&clientName=Citizens%20for%20Safe%20Technology&caption=C4ST%20urges%20Canadians%20to%20keep%20their%20sperm%20safe%20this%20Valentine%27s%20Day&title=CITIZENS%20FOR%20SAFE%20TECHNOLOGY%20%2D%20Consumer%20Safety%20Group%20to%20Canadians%3A%20This%20Valentine%27s%20Day%2C%20%26quot%3BDon%27t%20Kill%20the%20Love%26quot%3B&headline=Consumer%20Safety%20Group%20to%20Canadians%3A%20This%20Valentine%27s%20Day%2C%20%26quot%3BDon%27t%20Kill%20the%20Love%26quot%3B