Welcome!

Mobile IoT Authors: Stackify Blog, Liz McMillan, Elizabeth White, Pat Romanski, Mauro Carniel

News Feed Item

Mocean Mobile Releases MRAID 2.0-Compliant SDK

Mobile Ad-Serving Platform Propels Standardization of Rich Media

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the release of SDK enhancements in compliance with the Interactive Advertising Bureau's MRAID 2.0, also known as 'Mobile Rich-Media Ad Interface Definitions.' Mocean Mobile contributed to the IAB's MRAID working group, and making these SDK enhancements signals Mocean Mobile's commitment to propelling the mobile ecosystem forward.

(Logo:  http://photos.prnewswire.com/prnh/20120607/MM21419LOGO )

With the release of one of the industry's first MRAID 2.0-compliant SDKs, agencies will be able to quickly and easily run creative across applications from different publishers. As a result, agencies will have a better understanding of mobile and be more inclined to leverage mobile into their media buys.

"The MRAID 2.0 specification is an important step in mobile rich media standardization, and we felt it was crucial to get these enhancements to our customers and partners as quickly as possible," said Julie Preis, SVP of Product Management for Mocean Mobile. "This level of standardization will drive an increase in mobile rich media spending, and this SDK will enable our platform users to capitalize on this immediately as well as long-term."

Specific advances in MRAID 2.0 include:

  • Offering more sophisticated size changes in ads, allowing ads to grow to partial screen and change size multiple times as users interact with creative
  • Standardizing how the ad creative gets information about screen size, device capabilities and other details relevant to desired ad behavior
  • Clarifying the handling of video in the context of mobile rich media banner and interstitial ads
  • Giving ad designers greater control over existing MRAID 1.0 expandable ads
  • Ensuring that MRAID 2.0-compliant software development kits (SDKs) can display MRAID 1.0 ads without glitches

"The IAB congratulates Mocean Mobile on embracing MRAID 2.0," said Joe Laszlo, Senior Director of the IAB's Mobile Marketing Center of Excellence. "Supporting MRAID 2.0 will make it easier to create rich, engaging mobile ads that can scale across different apps and devices."

To learn more about Mocean Mobile's MRAID 2.0-compliant SDK, contact [email protected].

About Mocean Mobile
Mocean Mobile created one of the first mobile technology platforms that powers mobile revenue opportunities for publishers, developers and app stores by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.

Created in 2009, Mocean Mobile is led by a team of experienced advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob. Mocean Mobile currently provides mobile ad serving solutions for customers such as Microsoft, Skype, RIM and TV Guide. It operates under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at http://www.moceanmobile.com.

Media Contacts:


Mindy M. Hull                                                                       

Colleen Wickwire

Mercury Global Partners for Mocean Mobile                  

Mercury Global Partners for Mocean Mobile

Tel. +1 415 889 9977 (USA)                                    

Tel. +1 858 336 1078

Tel. +31 62 504 7680 (Europe)                               

[email protected]        

[email protected]                      

Twitter: @cwick

Twitter: @mmhull and @MercuryGlobal


 

SOURCE Mocean Mobile

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...