|By PR Newswire||
|February 11, 2013 09:02 AM EST||
NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the release of SDK enhancements in compliance with the Interactive Advertising Bureau's MRAID 2.0, also known as 'Mobile Rich-Media Ad Interface Definitions.' Mocean Mobile contributed to the IAB's MRAID working group, and making these SDK enhancements signals Mocean Mobile's commitment to propelling the mobile ecosystem forward.
With the release of one of the industry's first MRAID 2.0-compliant SDKs, agencies will be able to quickly and easily run creative across applications from different publishers. As a result, agencies will have a better understanding of mobile and be more inclined to leverage mobile into their media buys.
"The MRAID 2.0 specification is an important step in mobile rich media standardization, and we felt it was crucial to get these enhancements to our customers and partners as quickly as possible," said Julie Preis, SVP of Product Management for Mocean Mobile. "This level of standardization will drive an increase in mobile rich media spending, and this SDK will enable our platform users to capitalize on this immediately as well as long-term."
Specific advances in MRAID 2.0 include:
- Offering more sophisticated size changes in ads, allowing ads to grow to partial screen and change size multiple times as users interact with creative
- Standardizing how the ad creative gets information about screen size, device capabilities and other details relevant to desired ad behavior
- Clarifying the handling of video in the context of mobile rich media banner and interstitial ads
- Giving ad designers greater control over existing MRAID 1.0 expandable ads
- Ensuring that MRAID 2.0-compliant software development kits (SDKs) can display MRAID 1.0 ads without glitches
"The IAB congratulates Mocean Mobile on embracing MRAID 2.0," said Joe Laszlo, Senior Director of the IAB's Mobile Marketing Center of Excellence. "Supporting MRAID 2.0 will make it easier to create rich, engaging mobile ads that can scale across different apps and devices."
To learn more about Mocean Mobile's MRAID 2.0-compliant SDK, contact [email protected].
About Mocean Mobile
Mocean Mobile created one of the first mobile technology platforms that powers mobile revenue opportunities for publishers, developers and app stores by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.
Created in 2009, Mocean Mobile is led by a team of experienced advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob. Mocean Mobile currently provides mobile ad serving solutions for customers such as Microsoft, Skype, RIM and TV Guide. It operates under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at http://www.moceanmobile.com.
Mindy M. Hull
Mercury Global Partners for Mocean Mobile
Mercury Global Partners for Mocean Mobile
Tel. +1 415 889 9977 (USA)
Tel. +1 858 336 1078
Tel. +31 62 504 7680 (Europe)
SOURCE Mocean Mobile
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