NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Bucking bulls, barrel racers, and team ropers aren't the usual concerns of enterprise IT. For Dan Martinez, VP of information technology at the Professional Rodeo Cowboys Association (PRCA), they're part of the everyday challenges he faces.

Join us for a live Enterprise Efficiency online radio show on Tuesday, February 12 at 1:00 PM ET to hear how Martinez pulls in data from large and small events scattered across North America.  You'll learn about a unique IT environment that offers lessons for CIOs, CTOs, and other tech executives across the enterprise spectrum.

Martinez will discuss the infrastructure and strategies he employs to keep thousands of competitors, hundreds of thousands of spectators, and millions of television viewers connected and informed from the first winter rodeos to the massive National Finals Rodeo in Las Vegas. He'll take your questions and tell the kind of stories that just don't start in your average IT shop.

Join us for this exciting live radio episode, and the audience chat that will start early and last much longer than eight seconds. (If you don't get that reference, you'll definitely want to stay for the full show.)

Register here: http://www.enterpriseefficiency.com/radio.asp?doc_id=258641 to access the live show and online chat.

Tell your colleagues. Suggested tweet:
E2 Radio goes to the rodeo with Dan Martinez, VP Technology of the PRCA! Tues. 2/12 at 1PM ET. http://goo.gl/tSahF

Contact:
Amy Averbook
Marketing Director, UBM DeusM
(917) 743-2693
averbook@deusm.com

About Dan Martinez
Dan Martinez is responsible for the PRCA's overall technology strategy and execution of IT initiatives. He is leading a technology transformation that includes the introduction of mobile technology, mobile websites, and applications, as well as the implementation of a new core rodeo system, replacing one that has been in place for more than 30 years. Before arriving at the PRCA, he worked for Borders Group Inc. (Borders Books and Music), Intellidata, and Owens-Illinois, where he served largely in application development management functions. Dan is a 10-year veteran of the US Air Force, where he served as a helicopter pilot. He graduated from the United States Air Force Academy and earned a Master of Science degree from George Washington University.

About Enterprise Efficiency
EnterpriseEfficiency.com is a unique, interactive community of business technology leaders and executive decision makers – including CIOs, analysts, consultants, and other IT-involved professionals – who share ideas, insights, observations, and best-practices, as well as the intellectual and emotional support to help enterprise technology executives make these goals a reality. Enterprise Efficiency is published by UBM DeusM, a division of UBM Tech.

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than forty-five successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Tech
UBM Tech (http://www.ubm.com/tech) is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry.  Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

SOURCE Enterprise Efficiency