Welcome!

Mobile IoT Authors: Elizabeth White, Sematext Blog, Liz McMillan, Fouad Khalil, Kevin Jackson

News Feed Item

New GoPure Mobile App Brings Transparency to Dining Choices, Helps Users Find Healthy, Sustainable Restaurants

GoPure Launches in San Francisco and empowers users to grow the sustainable restaurant network

SAN FRANCISCO, Feb. 11, 2013 /PRNewswire/ -- A new free mobile application and website, GoPure, beta launches today, making it easy to find, share, and learn about healthy and sustainable dining. The app, currently for iPhone and Android, for the first time provides information on the food sourcing and environmentally-sensitive choices of restaurants, helping people make important decisions based on eating preferences like organic and locally-sourced food, gluten-free or vegan options, and the efficient use of natural resources.

While the initial launch includes data on dining establishments in the San Francisco Bay Area, the app is designed to encourage users to suggest and add information on their favorite eateries regardless of location. The GoPure team expects to add thousands more restaurants nationwide in the coming months, and is already building new content in Los Angeles, New York City, and Portland.

According to a National Restaurant Association report, more than half of adults say they are more likely to visit restaurants that offer food grown in an organic or environmentally friendly way, and seven in 10 are more likely to visit restaurants that offer locally produced food.

Almost half of American's food dollars are spent eating out. Like reading labels at a grocery store, GoPure helps users vote with their food dollars for businesses who share their values by revealing restaurants' sustainable practices and food sourcing, ranking them against their peers, and providing education to customers on sustainable food terms and why they matter. GoPure is ultimately looking to disrupt the $632 billion U.S. restaurant market. 

"Our goal is to make it easy for you to choose healthy, sustainably-sourced food wherever you go. By supporting restaurants who go above and beyond to offer the highest quality ingredients, you are voting for the health of people and our planet and contributing to the major transformation occurring in our food system," said Brendan Murphy, GoPure founder and CEO.

The GoPure app equips foodies with simple tools to help grow the sustainable restaurant network. The app's interactive features allow users to:

  • Add "discoveries", sharing their knowledge of a restaurant's sustainability,
  • "Nudge" restaurants to reveal their pure practices,
  • "Suggest" businesses that are not yet listed

After a restaurant completes their profile, they are assigned a purity index ranking according to 45 food sustainability standards and a unique algorithm developed in conjunction with sustainable business thought leader Paul Hawken.

"People need to know where their food comes from, how it was grown, and what has been done to it before it gets to the consumer. GoPure is the tool we need to take food transparency to a deeper and broader level. Feedback to the food system is how you and I create better farms and healthier customers," said Hawken, Author of Blessed Unrest and Ecology of Commerce.

Philanthropy is core to the GoPure business model. Invitations to download the app generate donations to nonprofit Food Corps to support healthy food in schools. Posting 'discoveries' also generates donations for key players in the food movement working with GoPure such as Slow Food USA and Organic Consumers Association.

For restaurateurs that often make costly sustainable choices, a free profile on GoPure brings real value by drawing in like-minded customers and marketing the businesses' ethics effortlessly.  Registration also allows for restaurants to purchase a sustainability report providing tips on how to improve their purity score. Additionally, GoPure is working to link restaurants with suppliers of top-quality sustainable products and services.

"GoPure is a beautifully simple way for customers who value sustainability to find us, and the suggestions provided in their report have inspired improvements now being made in all our cafes," said Chris Bonright, Owner of Cafe Gratitude in Los Angeles.

About GoPure

Founded in 2012 and based in San Francisco, GoPure is a leading web and mobile technology platform that empowers people to make healthy and sustainable dining choices. The GoPure community is combining sophisticated sustainability data and the power of the crowd to build a global transparency tool that motivates sustainable practices in the restaurant industry and beyond. 

SOURCE GoPure

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.