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tyntec Partners With GET IT to Provide Global SMS Capabilities

Both Companies Showcase Partnership at Apps World to Improve User Download Experience

SAN FRANCISCO, CA -- (Marketwire) -- 02/06/13 -- tyntec, a mobile interaction specialist, today announced a partnership with Silicon Valley based mobile engagement platform provider, GET IT Mobile. Created by the brains behind Google Earth, GET IT offers app publishers a complete mobile engagement platform for delivering mobile apps from any online or offline marketing channel to any mobile device. tyntec's global SMS technology will be used to power GET IT's popular app engagement platform. The two companies will be showcasing these SMS capabilities at Apps World on February 7 and 8 in San Francisco.

In addition to powering initial downloads, GET IT will utilize tyntec's international SMS capabilities to re-engage users after download -- one of the biggest challenges for developers. Data from a recent study shows that 80-90 percent of downloaded apps are eventually deleted, and less than 5 percent of those respondents who download an app are actively using it 20 days after purchase. This rapid attrition rate demonstrates the importance of developers creating lasting customer engagements rather than simply targeting downloads.

GET IT's mobile engagement platform provides a single call-to-action that unifies app delivery to users across all channels -- from mobile to online, TV or print. By using tyntec, GET IT connects with users within a matter of seconds resulting in a proven increase in the conversion rate for its clients. tyntec's unique technical infrastructure enables reach to over 750 global networks with its high-quality messaging, ensuring reliable and scalable message delivery backed by Service Level Agreement (SLA) reporting.

"What initially drew us to tyntec was their decade-long experience in the SMS market," said Steve Gleitsmann, President of GET IT. "The global SMS function is the most important and complex part of our communication mix and tyntec has proven to be a reliable partner."

"The GET IT platform is solving a very real issue facing developers today, ensuring that users download and continue engaging with their apps," said Steve Liddell, CEO of tyntec. "This partnership allows us to bring the proven power of SMS to developers and their community of users on a global scale."

About tyntec
tyntec is a mobile interaction specialist, enabling businesses to integrate mobile services for a wide range of uses -- from mission-critical applications to internet services. We reduce the complexity involved in accessing the closed and complex telecoms world by providing a high quality, easy-to-integrate and global offering using universal services such as SMS, voice and numbers. Our products serve a broad range of business requirements are all backed up by an advanced and reliable infrastructure. Founded in 2002, and with more than 150 staff in five offices around the globe, tyntec works with 500+ businesses including mobile service providers, enterprises and internet companies. tyntec is a global mobile interaction service provider, offering high-quality mobile messaging and information services to mobile network operators, enterprises, mobile service providers and internet companies.

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Morgan Bradley
+1 206 264 8220
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tyntec PR
Alex Handcock
+49 89 202 451 246
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