Welcome!

Mobile IoT Authors: Yeshim Deniz, Liz McMillan, Elizabeth White, William Schmarzo, Pat Romanski

News Feed Item

Virgin Produced Channel Extends Reach with New “CATCH” App from ACTV8.ME

ACTV8.me, the leading mobile technology company, announced today that it has partnered with Virgin Produced, the entertainment arm of Virgin Group, to create the company’s first mobile application.

On February 6, 2013, Virgin Produced launches their mobile application to supplement their short form entertainment content platform, the Virgin Produced Channel, which is available in seatbacks aboard Virgin airline flights globally. The app, entitled “Virgin Produced Channel Catch,” will first be introduced on all Virgin America flights via RED™, the airline’s state-of-the-art in flight entertainment system, with a profile on the Virgin Produced Channel. This innovative app will incorporate ACTV8.me’s patent pending “CATCH” technology that allows users to seamlessly receive entertainment content and play for a chance to win a variety of prizes, travel tips, travel information and entertainment based trivia content. The mobile app also offers a free City Guide tailored to the destination city for every flight. The app allows the user to access the city guide and all other features even after landing.

ACTV8.me has created the most robust interactive “second screen” platform in the world. This platform spans across major verticals, including television, retail stores, airlines, airports, and ATM machines. Its objective: the creation of valuable offers at critical moments of influence, stimulating customer interaction and mobile transactions. Wherever there are digital screens, ACTV8.me and its global partners will be there.

“We are essentially taking our second screen technology out of the home and expanding its function and capabilities to align with Virgin Produced’s exceptional entertainment offerings,” says Brian Shuster, CEO/Founder of ACTV8.me. In addition, Shuster stated, “We believe that we are the first company in the space to develop proprietary technologies that don’t rely on audio triggers to engage second screen functionality. This opens up new verticals that just can’t be deployed by others in the second screen world”.

Virgin Produced CEO Jason Felts shared his enthusiasm of pioneering the company’s first entertainment app, by adding, “At Virgin Produced, we pride ourselves on staying ahead of the curve. It's not just a statement it’s in our DNA to put quality and innovation first. Given that, I am extremely excited to introduce this first-of-its-kind interactive entertainment platform in conjunction with our growing production and distribution business. This app is not only a first-of-a-kind for a production company but will provide our viewers and brand fans a new way to interact with us 24 hours a day globally.”

ABOUT VIRGIN PRODUCED

Virgin Produced serves as the film and television development, packaging and production arm of Sir Richard Branson's Virgin Group. Led by co-founders CEO Jason Felts and Chief Creative Officer Justin Berfield, Virgin Produced is breaking the corrosive models of Old Hollywood by providing a collaborative environment that embraces talent so they can best create and inspire. Putting quality and innovation first, with an equal focus on television and film, Virgin Produced has produced feature films Limitless and Immortals. In April 2012, Virgin Produced launched its own television network, the Virgin Produced Channel, which programs high quality lifestyle, music, travel, technology and comedy content to Virgin operating companies in the transportation, mobile, broadband, radio, health club, hotel and retail industries estimated to reach 60+ million loyal Virgin brand fans globally on a daily basis. On March 1st, the Virgin Produced/ Mandeville film, 21 & Over, will be released by Relativity Media.

ABOUT ACVT8.ME

ACTV8.ME empowers hit TV shows with its technology. Working alongside major TV networks and production partners, ACTV8.ME delivers a “complete global media integration platform,” which brings amazing new user experiences to life in next-generation TV connectivity. ACTV8.ME leads the way in developing and designing new second-screen interactive TV interfaces and mobile applications that facilitate discovery of content and users’ relationships with it. With its proprietary technologies, ACTV8.ME marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate über platform.

ACTV8.ME's second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first-of-its-kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...