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Kaon Develops the First Ever B2B Mobile Product App Where Users Can Interact With Content as It Is Still Downloading

New Kaon Quick Start Functionality Offers Sales & Channel Partners Zero to 3D in 30 Seconds for Immediate Access to Interactive Products Catalogs

MAYNARD, MA -- (Marketwire) -- 02/04/13 -- Kaon Interactive, the leading provider of interactive 3D product marketing applications, today announced its innovation of the first mobile B2B product app EVER to give users the best of both 'online' and 'offline' download capabilities, by providing them with immediate access to app content while they are still in the process of downloading data. The first of its kind, the Kaon 'Quick Start' functionality, greatly enhances the end-user experience regardless of Internet bandwidth constraints.

Prior to this Quick Start technology innovation, mobile product apps could only be used in one of two ways: online or offline. For offline apps, large content needs to be 100-percent downloaded from the Internet onto a mobile device prior to any end-user accessibility. However, once downloaded, content now becomes available for use anytime, anywhere. Conversely, for online apps, users are able to obtain instant gratification and immediate accessibility to content if connected to the Internet, but at tradeshows, sales meetings and remote locations where Internet connectivity is difficult to obtain, the availability of online apps is limited. Never before has any B2B mobile product app provided users with the best of both online and offline capabilities: giving them the ability to download content to their device for offline use, while at the same time allowing immediate access to the content, as it downloads.

This groundbreaking Quick Start innovation was created by Kaon Interactive, so that global sales teams and channel partners who struggle with poor Internet bandwidth (in hotels, conference centers, remote locations, etc.) could immediately download and access their Kaon 3D Product App from anywhere in the world. With the speed of "zero to 3D in 30 seconds," the Kaon 3D Product App allows B2B salespeople to now bring all of their virtual 3D products catalogs with them on the go, greatly enhancing the end-user experience and accelerating the sales cycle.

"When every second of the sales process counts, we believe our Quick Start technology will help change the way users immediately interact with Kaon's mobile apps. These mobile apps arm global sales teams with 3D product demonstrations, interactive solutions stories, and business intelligence that help win deals," said Joshua Smith, CTO of Kaon Interactive. "We're excited to be bringing innovation into the product sales and marketing arena by being the first to blend the best of online and offline app capabilities together."

About Kaon 3D Product App
The Kaon 3D Product App offers a unique, agile and interactive 3D product marketing solution for a variety of industries, including networking/telecom hardware, industrial manufacturing equipment, medical/scientific instruments and computer hardware companies who need to quickly and interactively demonstrate their extensive product catalogs virtually on iPads®, iPhones®, and Android mobile devices.

Using touch screens on mobile devices, B2B customers are put in the driver's seat, controlling their own interactive product experience based on individual preference. Kaon's 3D Product Models allow users to:

  • Experience products from every angle (e.g. rotate, spin and interact)
  • Explore options and features (e.g. opening drawers, retrofit components, add-ons)
  • Better understand a product's workflow and process through an interactive demonstration

About Kaon Interactive
Founded in 1996, Kaon Interactive provides interactive 3D product marketing applications that help B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. By combining touch screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used at worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and on customer and partner websites by leading global product manufacturing companies including Cisco, Juniper Networks, BD, GE Industrial, Waters and Belden. To experience a demonstration and learn more about Kaon or pricing, visit or call us at 978-344-4106.

Follow Kaon
Twitter: @marketing3D

Copyright (c) 2000-2013 Kaon Interactive, Inc. All rights reserved. All other trademarks are the property of their respective owners.

Dana Harris
Red Javelin Communications, Inc.
(978) 440-8392
Email Contact

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