Research and Markets (http://www.researchandmarkets.com/research/jmb49j/case_study) has announced the addition of the "Case Study: yuMobile (Essar Telecom) selects a pre-integrated CRM/billing platform for Kenyan greenfield operation" report to their offering.

For greenfield operations, choosing best-of-suite rather than best-of-breed solutions can enable significant cost savings in terms of upfront solution licensing costs and integration costs.

yuMobile launched a greenfield mobile operation in Kenya in 2008. It looked for a cost-effective solution for CRM and billing that could be quickly implemented, and decided on a pre-integrated CRM/billing system.

This case study provides:

- A description of the operator description and analysis of the project business drivers

- A brief description of the operations and software strategy

- A deployment summary

- Key business benefits and learnings.

For more information visit http://www.researchandmarkets.com/research/jmb49j/case_study