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Store Electronic Systems Names Charles Jackson as Head of North America

Jackson Also Tapped to Lead Global Strategy and Business Development Efforts

MONTREAL -- (Marketwire) -- 01/31/13 -- Store Electronic Systems (SES) (PARIS: SESL), the world leader in electronic shelf labeling systems for the large-scale retail sector, is pleased to announce the appointment of Charles Jackson as a new member of the Executive Committee in charge of North America and Global Strategy & Business Development.

SES is focused on strengthening its position in the electronic shelf labeling system (ESL) sector making North America an integral market for SES' strategic imperative. Following SES' first successes in this market, Jackson will be joining a growing North American team. Under his leadership, SES will continue to make investments to further build the organization and help define solution adaptation and bring new innovations that are relevant to the North American retail market.

In his role as the SVP in charge of Strategy & Business Development, Jackson will be responsible for identifying and leading strategic business alliances and development opportunities including acquisitions.

"I am delighted to welcome Charles and his deep retail industry expertise. He is a recognized executive with more than 25 years of international experience within the retail and telecom industry, and comes from Pricer AB, where he served as President & CEO. It is a big step forward in our strategic and business development capabilities and it clearly makes sense to give him the dual responsibilities, given his background and origins," said Thierry Gadou, President & CEO of SES.

Jackson, 49 years old, is a senior executive with an impressive record of innovation, business transformation and growth. Most recently, he was the President and CEO of Pricer AB (PRIC B), securing its first profitable years since start up and extending its reach worldwide. From 2002 to 2007, he served as Vice President of sales and marketing directing the company's most significant growth phase. Prior to this, Jackson has held leadership and executive roles encompassing multiple industries and geographies.

About Store Electronic Systems
Store Electronic Systems is leader in Electronic Shelf Labeling systems (ESL) for large-scale food and non-food retailers. The Group designs, markets and installs all the system's components (software and communication platform, displays, mounts), thus providing customers with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity.

Store Electronic Systems is listed on Compartment C of Euronext™ Paris.
Mnemonic: SESL ISIN codes: FR0010282822 - Reuters: SESL.PA - Bloomberg: SESL.FP

www.store-electronic-systems.com

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Suzanne Miller
Magellan Communications
Tel.: +1 646. 405. 5992
E-mail: Email Contact

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