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Sign of the Times: Award-Winning EcoTraction Decides to Snipp It

WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 01/31/13 -- Snipp Interactive Inc. (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), and Earth Innovations Inc., (www.EarthInnovations.ca), the manufacturer of EcoTraction, an award-winning eco-friendly alternative to toxic road salt, today announced the adoption of Snipp's Response & Infrastructure Solutions for all of its product packaging sold through retail outlets in North America.

Mark Watson, CEO of Earth Innovations said, "Like EcoTraction, our customers are unique and concerned about the damage caused by toxic road salt. With Snipp Response, we can better understand our customers and grow our business accordingly."

The current program leverages the EcoTraction product packaging to call attention to its mobile resources. The initiative places targeted messaging, product information, and other winter tips in a mobile friendly website that customers in-store can access via their mobile phones using text messaging and/or scanning a QR code.

The two companies plan on working together to extend this solution to allow Earth Innovations to capture customer information in order to build an integrated marketing database which the company can use for future targeted marketing programs, such as the ability to incorporate Snipp's Infrastructure solution to provide targeted local weather alerts and proximity based coupon solutions. The company also plans on working with Snipp to create a loyalty offering.

Atul Sabharwal, CEO of Snipp noted, "It is very rewarding to work with Earth Innovations, which is a company aggressively exploring how mobile technology can enhance and transform traditional off-line marketing and underutilized channels such as product packaging. The ability to build an integrated database to capture customer information and then target market to them opens up numerous opportunities to improve the ROI for a brands marketing spend."

About Earth Innovations Inc.

Founded in 2005, Earth Innovation markets zeolite-based products as solutions to environmental issues. After appearing on the hit CBC television show Dragons' Den, the flagship product, award-winning EcoTraction, is sold in North America, Europe, and Asia via retailers and commercial distributors.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:


--  Response: Mobile activations that make offline campaigns more
    interactive. 
--  Infrastructure: Tools to create scalable mobile destinations and
    experiences. 
--  Validation: Mobile workflows to validate purchases and other customer
    actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Snipp Interactive Inc.
Anthony Durkacz
CFO
(416) 720-4360
investors@snipp.com
www.snipp.com

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