Click here to close now.


Mobile IoT Authors: XebiaLabs Blog, Kevin Benedict, Jason Bloomberg, Rolando Kahn, Anders Wallgren

News Feed Item

Webtrends Continues Momentum With Increased Demand for Mobile, Social and SaaS Digital Marketing Solutions

Company Expands Global Customer Base, Launches Transformative Real-Time Technology, New Website and Experiences Significant Growth in the First Half of Fiscal Year '12

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced the strong momentum of its digital marketing business in the first half of fiscal year '12 as it added to an already rapidly expanding global customer base, launched groundbreaking technological innovations and established critical business partnerships.

In addition to the thousands of global brands that already use Webtrends solutions for digital intelligence, new marquee customers include: Children's Network, Cricket Communications, Marin Software, MIT Sloan School of Management, Qantas and Travelodge.

Business Growth
Webtrends continued to significantly grow its mobile, social, Optimize and overall SaaS solutions over the same timeframe last year:

  • 15% Growth in overall SaaS business
  • 25% Growth in Optimize business
  • 31% Growth in mobile analytics
  • 153% Growth in Facebook analytics

As more and more brands are relying on social media to engage with customers, increase conversions and drive ROI, Webtrends has seen enormous interest in its social measurement solution, as evidenced by triple-digit growth in Facebook analytics alone. The company's robust analytics makes it possible to measure revenue, leads and engagements, among other metrics and tie them back to specific business objectives.

Product Innovation
Webtrends introduced several innovative new technologies, furthering the company's leadership position in the digital intelligence space:

  • Webtrends Streams™ is a digital intelligence solution that is the first of its kind, providing enterprises with the ability to transform their online business in real time. Webtrends Streams harnesses rich visitor-level data, as it happens, across all digital properties, including web sites, mobile and social channels. Configurable live streams of real-time online customer activities power extensive live, dynamic and cinematic views of a company's online business that is unprecedented in terms of immediacy and scale.

  • Webtrends for SharePoint 2013 is a powerful, flexible update to the Webtrends for SharePoint solution that delivers valuable analytics capabilities and usage insights to SharePoint 2013 users, with backward compatibility of most new functionality to customers using SharePoint 2010. The release provides a range of powerful new measurement features and highlights the growing value that companies are realizing in measuring the social enterprise, as well as Webtrends' momentum and growth in the social enterprise market.

  • Enhanced social measurement solutions combined with Webtrends' Analytics On Demand provides detailed measurement, intuitive dashboards and out-of-the-box reporting across Facebook, Twitter and YouTube.

  • Webtrends Today, a free app for the iPad, places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users' fingertips. Webtrends Today is available via iTunes.

Additionally, several key partnerships expanded the Webtrends measurement ecosystem, including: Axceler, Ensighten, HiSoftware, HootSuite, NewsGator, SAP, TagMan and Web Analytics Demystified.

New Website
Webtrends recently unveiled its redesigned website with a focus on highlighting the company's innovative solutions and customer success stories. These recent changes underscore the company's goal of continuously improving usability and simplifying the way customers and prospects are able to find the most relevant information to their industry and the challenges they face.

In addition to a dynamic new design, the new website features include:

  • Resources Library: includes data sheets, guides, playbooks, webinars and white papers that can be filtered by solution, vertical and resource type.
  • Partners Gallery: a comprehensive list of all Webtrends partners from agencies to integrations. Also includes the Webtrends Partner Portal, providing partners around the world with access to sales, marketing and support documentation for all Webtrends products and services.
  • Support Services: guide to all support and services available to Webtrends customers, including Enterprise Proactive Services.

"Webtrends is driving the re-imagination of digital marketing and what it means for the entire digital ecosystem. We are bringing that vision to life with breakthrough technologies such as Webtrends Streams. We are now entering the next generation of analytics, which are customer-centric and focused on empowering digital marketing teams to take the right action across every digital touch point in real time," said Alex Yoder, CEO, Webtrends. "As marketers, it's not just about collecting data anymore, it's about what you do with that data, what insights you can take away from it and how you can take action on it in the moment. It's about seeing your customers in those bits and bytes and relating to them. The results our clients are experiencing by leveraging the power of these innovations and our ever-expanding ecosystem of partners are truly mind-blowing; I'm looking forward to seeing what is to come over the next six months."

About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.

Phone: 1-877-932-8736
Twitter: @webtrends

Add to Digg Bookmark with Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...