Click here to close now.



Welcome!

Mobile IoT Authors: Jason Bloomberg, Sanjay Uppal, Pat Romanski, Scott Allen, Teridion Blog

News Feed Item

Webtrends Continues Momentum With Increased Demand for Mobile, Social and SaaS Digital Marketing Solutions

Company Expands Global Customer Base, Launches Transformative Real-Time Technology, New Website and Experiences Significant Growth in the First Half of Fiscal Year '12

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced the strong momentum of its digital marketing business in the first half of fiscal year '12 as it added to an already rapidly expanding global customer base, launched groundbreaking technological innovations and established critical business partnerships.

In addition to the thousands of global brands that already use Webtrends solutions for digital intelligence, new marquee customers include: Children's Network, Cricket Communications, Marin Software, MIT Sloan School of Management, Qantas and Travelodge.

Business Growth
Webtrends continued to significantly grow its mobile, social, Optimize and overall SaaS solutions over the same timeframe last year:

  • 15% Growth in overall SaaS business
  • 25% Growth in Optimize business
  • 31% Growth in mobile analytics
  • 153% Growth in Facebook analytics

As more and more brands are relying on social media to engage with customers, increase conversions and drive ROI, Webtrends has seen enormous interest in its social measurement solution, as evidenced by triple-digit growth in Facebook analytics alone. The company's robust analytics makes it possible to measure revenue, leads and engagements, among other metrics and tie them back to specific business objectives.

Product Innovation
Webtrends introduced several innovative new technologies, furthering the company's leadership position in the digital intelligence space:

  • Webtrends Streams™ is a digital intelligence solution that is the first of its kind, providing enterprises with the ability to transform their online business in real time. Webtrends Streams harnesses rich visitor-level data, as it happens, across all digital properties, including web sites, mobile and social channels. Configurable live streams of real-time online customer activities power extensive live, dynamic and cinematic views of a company's online business that is unprecedented in terms of immediacy and scale.

  • Webtrends for SharePoint 2013 is a powerful, flexible update to the Webtrends for SharePoint solution that delivers valuable analytics capabilities and usage insights to SharePoint 2013 users, with backward compatibility of most new functionality to customers using SharePoint 2010. The release provides a range of powerful new measurement features and highlights the growing value that companies are realizing in measuring the social enterprise, as well as Webtrends' momentum and growth in the social enterprise market.

  • Enhanced social measurement solutions combined with Webtrends' Analytics On Demand provides detailed measurement, intuitive dashboards and out-of-the-box reporting across Facebook, Twitter and YouTube.

  • Webtrends Today, a free app for the iPad, places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users' fingertips. Webtrends Today is available via iTunes.

Additionally, several key partnerships expanded the Webtrends measurement ecosystem, including: Axceler, Ensighten, HiSoftware, HootSuite, NewsGator, SAP, TagMan and Web Analytics Demystified.

New Website
Webtrends recently unveiled its redesigned website with a focus on highlighting the company's innovative solutions and customer success stories. These recent changes underscore the company's goal of continuously improving usability and simplifying the way customers and prospects are able to find the most relevant information to their industry and the challenges they face.

In addition to a dynamic new design, the new website features include:

  • Resources Library: includes data sheets, guides, playbooks, webinars and white papers that can be filtered by solution, vertical and resource type.
  • Partners Gallery: a comprehensive list of all Webtrends partners from agencies to integrations. Also includes the Webtrends Partner Portal, providing partners around the world with access to sales, marketing and support documentation for all Webtrends products and services.
  • Support Services: guide to all support and services available to Webtrends customers, including Enterprise Proactive Services.

"Webtrends is driving the re-imagination of digital marketing and what it means for the entire digital ecosystem. We are bringing that vision to life with breakthrough technologies such as Webtrends Streams. We are now entering the next generation of analytics, which are customer-centric and focused on empowering digital marketing teams to take the right action across every digital touch point in real time," said Alex Yoder, CEO, Webtrends. "As marketers, it's not just about collecting data anymore, it's about what you do with that data, what insights you can take away from it and how you can take action on it in the moment. It's about seeing your customers in those bits and bytes and relating to them. The results our clients are experiencing by leveraging the power of these innovations and our ever-expanding ecosystem of partners are truly mind-blowing; I'm looking forward to seeing what is to come over the next six months."

About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...