Click here to close now.

Welcome!

Mobile IoT Authors: Elizabeth White, Liz McMillan, Pat Romanski, David Miller, James Carlini

Related Topics: @MicroservicesE Blog, Mobile IoT, @ContainersExpo Blog, Agile Computing, CloudExpo® Blog, SDN Journal

@MicroservicesE Blog: Article

Developing BYOD Strategies: Follow the Workers

Dell survey highlights importance of putting users before devices when developing BYOD strategies

The Bring Your Own Device (BYOD) trend has rapidly morphed from a disruptive worry into a strategic, positive initiative for many organizations across the globe, according to results from a new global survey released today.

In fact, significant business benefits often follow when BYOD-adopter companies empower their employees with their preferred devices and work habits, as well as more say in the applications and  data access they need to get their jobs done … anytime, from anywhere, the survey shows.

What's more, the rapidly improved productivity and enhanced collaboration among employees -- as well as greater communication and better service with customers, suppliers and partners -- are proving to be competitive advantages for companies that do BYOD best.

The survey was recently conducted by Dell Software Group and market researcher Vanson Bourne from nearly 1,500 IT executives around the world. It clearly demonstrates that, while BYOD shows promise, many organizations are struggling with making the most of BYOD. [Disclosure: Quest Software, part of Dell's Software Group, is a sponsor of BriefingsDirect podcasts.]

The majority of survey respondents agree that BYOD strategies deliver benefits -- more than 70 percent said they believe that BYOD can boost employee productivity and customer response time, and 59 percent say they feel their company could be at a competitive disadvantage if they didn't implement BYOD.

It's important that organizations define a program to help manage and protect their corporate information, but also to empower employees to do their jobs better and faster.

And attitudes toward the innovation impact that BYOD has are largely the same among the midsized (between 1,000 and 3,000 employees) and large (more than 3,000 employees) companies surveyed. Roughly half of respondents in both groups say that BYOD has significantly changed the business culture at their organizations.
Yet less than half of the IT leadership respondents -- 44 percent -- say they understand the importance of a user-centric approach to BYOD. And this is where many organizations are missing the boat, according to Dell Software.

"It's important that organizations define a program to help manage and protect their corporate information, but also to empower employees to do their jobs better and faster, or to improve customer satisfaction, or whatever the goal is," says Roger Bjork, Director of Enterprise Mobility Solutions at Dell Software Group. "Companies that do BYOD for a purpose, to help with a broader goal, are seeing better results versus those who simply let BYOD happen. A big part of that is focusing on the user aspect, and not limiting it to a device discussion."

To me these results should remove doubt that embracing desktop virtualization (VDI) and mobile device management are priorities for IT. I also think that BYOD is a catalyst to more general IT transformation and more business-centric emphasis for IT innovation. You could say that BYOD forms a capstone on the rising archway of VDI, web apps, thin clients, terminal services, and other applications delivery advancements overt the past 15 years.
The idea, of course, going back to the very first PCs, is to let the user decide how to work best.

Benefits of putting users first

Indeed, those survey respondents who say they believe the user-centric approach to BYOD is the right one also reported they are able to drive business benefits, satisfy users and gain a competitive edge to a higher degree than survey respondents who don't see the benefit of a user-centric approach. Some 64 percent of respondents say BYOD works well when the specific user needs are understood by IT.

And respondents at companies further along in their BYOD strategy implementations are more likely to agree that the most benefit is derived from programs that put the user first. Understanding individual user needs and the resulting improvements in employee productivity and satisfaction are much more important pillars of a BYOD strategy than simply allowing employees to use the device in their pocket or purse for work, says Bjork.

The survey data definitely shows companies that have well thought-out BYOD strategies have fewer issues and are garnering better results.

"You do a disservice if you make this about what shiny object do employees want to use to connect to email. It's much broader than that," he says. "I think the survey data definitely shows companies that have well thought-out BYOD strategies have fewer issues and are garnering better results."

A one-size fits all approach to BYOD does not work, says Bjork,  IT should manage the spread of BYOD. "You can't just let BYOD happen," he added.

A user-centric approach to BYOD fits with the recent trend for IT to transform into a service-delivery organization that understands not only the goals of the business, but how to support employees to help them achieve these goals, adds Bjork. What's more, as the Millennial Generation enters the workforce with certain digital expectations, user-centric BYOD policies can be leveraged as recruiting tools.
"Let's face it, this is not just a mobile thing. It has a much broader impact," says Bjork. "BYOD is a method, not a result. … You should start by asking 'What is the user trying to accomplish?'"

The bottom line is that IT now needs to support multiple ways of working for a variety of styles and devices that appeal and adjust based on user preferences and innovations.

Additional points

Other noteworthy points that arose from the survey:

  • Survey participants in the U.S. are least likely to stress users over devices when crafting a BYOD strategy, while respondents in Singapore were most likely to do so. Other geographies covered by the survey include the U.K, France, Germany, Italy, Australia, India and the Beijing region of China;
  • Respondents listed more flexible working hours, the ability to foster creativity, speed innovation, boost morale and facilitate teamwork and collaboration as personal gains for employees working with BYOD strategies;
  • Organizations that consider applications as part of a their BYOD strategy are more likely to link and manage devices per user; clearly define roles for their user community in one central database; track and support each user's level of mobility, and deliver applications to users based on their role within the company. Of those with no formal BYOD policy, 27 percent say they can't provide any of these functions;
  • The top five BYOD challenges listed by survey respondents are abuse of policies; theft/loss of mobile devices; lack of control over applications and data on devices; employees leaving the company with insider knowledge; and unauthorized data distribution.

Dell's position on the importance of a user-centric BYOD strategy comes from experience. Carol Fawcett was the CIO of Quest Software, which was recently acquired by Dell, with nearly 4,000 employees in 23 countries. The company focused on giving employees access to the applications and data they needed to get their jobs done, regardless of what device was being used.

The results of this latest BYOD survey reinforce the importance of putting users first in order to develop the most effective policies and turn BYOD into a long-term, sustainable business benefit.

"We found this approach helped us quickly move out of device firefighting mode to be much more strategic, which also enabled us to resolve our biggest BYOD problems, such as security, access

rights and data leakage," says Fawcett. "The results of this latest BYOD survey reinforce the importance of putting users first in order to develop the most effective policies and turn BYOD into a long-term, sustainable business benefit."

As Quest found with its own workers, the better planned the BYOD acceptance, the fewer negative issues and the better the productivity result. I recently spoke with Fawcett at length about the experience.

I think we should also expect that BYOD planning will be done in association with -- and as an accelerant to -- other larger initiatives such as data center consolidation, IT transformation, and applications modernization.

Bjork further suggested that companies that have a policy-based approach to security and access control, and adopt services oriented architectures and data lifecycle management will be in a better position to avail themselves of BYOD faster and at lower risk. VDI and thin-client initiatives also pave the way to BYOD.

(BriefingsDirect contributor Cara Garretson provided editorial assistance and research on this post. She can be reached on LinkedIn.)

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...