SAN DIEGO, CA -- (Marketwire) -- 01/22/13 -- LifeApps Digital Media Inc. (OTCQB: LFAP), an emerging growth company and designer of apps and next-generation social networks for sports, health, fitness and entertainment enthusiasts, is pleased to announce its plans to exhibit at the 60th PGA Merchandise Show, January 24-26, 2013, in Orlando, Florida. The PGA Merchandise Show has become an influential international golf trade show and a global summit for the business of golf. At the show, LifeApps will be launching its new Core Grip retail product for golfers.

Core Grip is designed to improve one's overall golf fitness levels and core stability by reinforcing the kinematic sequence resulting in increased performance in club speed and accuracy. Core Grip is packaged with a free download of the Core Grip Golf digital fitness training system for iOS, now available in the Apple App Store. (https://itunes.apple.com/us/app/golf-core-grip-core-grip-workout/id584896091?ls=1&mt=8)

"We are excited to attend the PGA Merchandise Show as we prepare to showcase the Core Grip mobile app and fitness tool to golf's most influential retailers from around the world," said LifeApps CEO Robert Gayman. "We couldn't imagine a better place to launch our innovative workout system, combining mobile technology with a physical training device, than at the largest PGA show of the year."

Dr. Peter Mackay, LifeApps' resident golf expert, states, "The Core Grip Workout System combined with the mobile app is an excellent way to train. The app provides a level of instruction and detail that's been hard to attain from a typical DVD. Every exercise is broken down through narration, written instruction and professionally demonstrated in step by step photos and comprehensive video instruction."

By specifically targeting core muscles, the revolutionary, yet radically simple, Core Grip can build a solid foundation for dramatic improvement in one's play. Proper kinematic sequencing and coordination of the body in each exercise will help lead to optimal control of drives. Core Grip was developed by leading golf fitness experts to deliver a simple, highly effective core workout that can elevate a golfer's game.

Purchasers of the Core Grip retail product can download the Core Grip Golf digital training system from the App Store today. The app will allow users to gain access to additional exercises, ongoing instruction, social media and much more from their iPhone or iPad.

LifeApps will make the Core Grip Workout System available for live demonstrations at the PGA Merchandise Show in the new Golf Fitness section of the show titled "FIT to W.I.N." at booth #585 in the Orange County Convention Center. The new FIT to W.I.N. pavilion is sponsored by the Titleist Performance Institute and will focus on health benefits of golf along with the programs and products that aid in increasing performance and fitness.

About LifeApps Digital Media Inc.

LifeApps Digital Media Inc. (OTCQB: LFAP), is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod Touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information about LifeApps, please visit: www.lifeappsmedia.com

Forward-Looking Statements

This release contains "forward-looking statements" as that term is used under the federal securities laws. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. These forward-looking statements are subject to various risks and uncertainties that could cause LifeApps' actual results to differ materially from those currently anticipated, including risks and uncertainties relating to the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the Securities and Exchange Commission (the "SEC") including the Company's current report on Form 8-K relating to the reverse merger filed with the SEC on September 25, 2012. The Company does not undertake to update these forward-looking statements.