|By PR Newswire||
|January 22, 2013 04:00 AM EST||
LONDON and SUNNYVALE, Calif., Jan. 22, 2013 /PRNewswire/ -- Ruckus Wireless, Inc. (NYSE: RKUS) today announced that it has been selected by Marston's PLC, one of the UK's leading brewers and pub operators, and the world's largest brewer of cask ale, to supply Ruckus Smart Wi-Fi equipment for use within its pubs and restaurants nationwide.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/uks-largest-brewer-and-pub-owner-improves-its-pedigree-by-selecting-ruckus-smart-wi-fi-for-nationwide-wireless-upgrade-187715121.html
With over 2,000 locations across the UK, Marston's wanted to better leverage Wi-Fi to improve the customer experience and increase the efficiency of its operations. Pubs, restaurants and retail outlets of all kinds are looking for new ways to attract customers, keep customers more engaged and leverage Wi-Fi analytics that could provide insight into innovative new services.
Customer use of mobile devices like smartphones and tablets in UK retail environments continues to increase rapidly. In a recent survey by eConsultancy, 43% of respondents in the UK said they had used their mobile devices to compare prices and look at product reviews while out shopping, up from 19% in 2011. And according to an OnDevice Research survey, 74% of respondents in the UK would be happy for a retailer to send a text or email with promotions while they're using in-store Wi-Fi.
"Marston's had installed Wi-Fi over three years ago and has always taken a very active and early adopter role in the use of technology in our operations," said Rob Derbyshire, operations manager for Marston's Telecom. "But since that time–with the rise of Wi-Fi-enabled devices of all shapes and sizes– the world had changed–making Wi-Fi no longer simply nice to have but rather a strategic necessity."
These Smart Wi-Fi products support line of business applications such as in-store electronic point-of-sale (EPOS) systems that staff access using tablet devices to provide a more flexible way to take orders, settle bills and provide a greater level of service.
"Ultimately we are a business that must turn a profit," remarked Derbyshire. "That said, we understand how our customers work, live and play as well as the role that wireless technology has in their lives. As a result, we have found that providing fast and reliable Wi-Fi has both a direct and indirect impact in increasing revenue."
Previously Marston's had installed in its pubs a single Wi-Fi access point based on conventional Wi-Fi technology. But recently, the demand for Wi-Fi access has increased as more users armed with more devices try to simultaneously access the network. This raised concerns over capacity, coverage and performance.
"Interference was becoming an issue. Coverage was becoming an issue. Reliability was becoming an issue," explained Derbyshire. "We needed a Wi-Fi system that could handle a large number of concurrent user connections, extend signal range, maintain stable connections and deliver higher aggregate throughput," explained Derbyshire. "Yet when it came to each vendor's offerings, these requirements seemed to compete against each other."
To Cloud or Not to Cloud
Marston's evaluated a number of Wi-Fi products, including cloud-based offerings, but found dramatic differences in price and feature/functionality. With few to no IT staff in each pub, an easy to deploy and simple to manage Wi-Fi system was required. In turn, Marston's initially believed that a cloud-based solution would work best.
"Meraki's system had a compelling user interface but the recurring annual licence costs per AP made the overall solution much more expensive," said Derbyshire. "This fact, along with lower client capacities and a number of feature and architectural limitations, such as inter-AP roaming performance that go along with a cloud-based solution, just didn't work well in our environments. Our first priority had to be delivering the best possible wireless experience to customers. Believe me, the combination of great ale and great Wi-Fi creates strong customer loyalty," he said.
Marston's ultimately tested and selected the Ruckus ZoneFlex solutions and began its Smart Wi-Fi rollout. The Ruckus kit gave Marston's the flexibility to deploy standalone APs or multiple APs with local controllers – all of which could be centrally managed.
"Ultimately, it came down to performance and reliability. The Ruckus system simply delivered a demonstrably better Wi-Fi experience using more thoughtful technology designed to deal with constantly changing environments and user behaviors."
Ruckus Smart Wi-Fi access points integrate patented BeamFlex adaptive antenna array technology that directs radio frequency (RF) energy toward each client, continually picking the fastest path for each packet. This provides greater coverage and the ability to deliver stronger Wi-Fi signals to users, even as environmental conditions change. Ruckus adaptive antenna arrays also support dual-polarization, allowing signals to be transmitted and received at different angles. This enables more consistent Wi-Fi connectivity to devices such as tablets that are constantly changing orientations.
In its Wi-Fi testing with Ruckus gear, after two days of deployment, Marston's found that over half of its transactions were going through staff tablets along with a significant increase in client Wi-Fi connectivity.
Marston's is deploying single or multiple Ruckus ZoneFlex 7363 APs inside its pubs and restaurants along with outdoor Ruckus ZoneFlex 7762 APs in garden areas. Wi-Fi management is performed remotely by accessing local ZoneDirector Controllers or standalone APs, and the Ruckus FlexMaster Centralized Wi-Fi Management System enables all these environments to be managed from a single location.
Looking forward, Marston's see endless possibilities to leverage its new, in-store, Smart Wi-Fi networks. "With carrier-class technology now in place, we view the network as a utility that we can use for almost any application we can think of such as multimedia delivery, location-based applications, push-to-talk voice for our staff – the list becomes endless," concluded Derbyshire.
ABOUT MARSTON'S PLC
Founded by John Marston in 1890 as Wolverhampton & Dudley Breweries plc., Marston's PLC is a leading independent brewing and pub retailing business operating a vertically integrated business model with over 13,000 employees worldwide. Marston's operates around 2,150 pubs and bars situated across England and Wales, comprising around 1,650 tenanted or leased pubs and around 500 managed pubs at the heart of thriving local communities offering a welcoming environment and value for money. The company operates five breweries throughout the UK as well as a range of divisions including Marston's Inns and Taverns, Marston's Pub Company and Marston's Beer Company. The company is listed on the London stock exchange under the symbol MARS.
ABOUT RUCKUS WIRELESS
Headquartered in Sunnyvale, CA, Ruckus Wireless (NYSE: RKUS) is a global supplier of advanced wireless systems for the rapidly expanding mobile Internet infrastructure market. With 2011 revenues of $120 million, the company offers a wide range of indoor and outdoor "Smart Wi-Fi" products to mobile carriers, broadband service providers, and corporate enterprises, and has more than 18,000 customers worldwide. Ruckus technology addresses Wi-Fi capacity and coverage challenges caused by the ever-increasing amount of traffic on wireless networks due to accelerated adoption of mobile devices such as smartphones and tablets. Ruckus invented and has patented state-of-the-art wireless voice, video, and data technology innovations, such as adaptive antenna arrays that extend signal range, increase client data rates, and avoid interference, ensuring consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. For more information, visit http://www.ruckuswireless.com.
SOURCE Ruckus Wireless, Inc.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 30, 2016 05:45 PM EDT Reads: 1,367
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 30, 2016 05:30 PM EDT Reads: 685
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Sep. 30, 2016 04:45 PM EDT Reads: 5,301
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 30, 2016 04:30 PM EDT Reads: 1,823
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 04:30 PM EDT Reads: 387
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 30, 2016 04:30 PM EDT Reads: 732
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 30, 2016 04:00 PM EDT Reads: 3,587
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Sep. 30, 2016 03:45 PM EDT Reads: 3,658
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 03:30 PM EDT Reads: 378
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 30, 2016 03:00 PM EDT Reads: 568
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Sep. 30, 2016 03:00 PM EDT Reads: 1,247
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 30, 2016 03:00 PM EDT Reads: 3,672
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 30, 2016 03:00 PM EDT Reads: 1,655
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 30, 2016 03:00 PM EDT Reads: 3,015
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 02:30 PM EDT Reads: 377
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 30, 2016 02:30 PM EDT Reads: 2,468
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 30, 2016 02:15 PM EDT Reads: 1,728
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 30, 2016 02:15 PM EDT Reads: 1,163
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 30, 2016 01:45 PM EDT Reads: 588
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Sep. 30, 2016 01:15 PM EDT Reads: 5,166