|By PR Newswire||
|January 21, 2013 06:43 AM EST||
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future
Introduction and LandscapeWhy was the report written?
"Consumer Attitudes and Online Retail Development in Japan" is the result of Canadean's extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan's online retail value chain and for new companies considering entry into the Japan online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The early adoption of 3G mobile technology meant that the price of fixed internet connections, where most online shopping takes place, was initially very high. Government investment in infrastructure means prices have come down and the penetration rate of fixed broadband internet subscriptions is increasing, but marketers must be prepared to target the large number of consumers who access the internet through their phones.
What are the key drivers behind recent market changes?
While consumer spending in Japan is recovering from the global financial crisis and the 2011 tsunami, these events have accelerated the evolution of online shopping, driving more consumers online in the search for low cost products and encouraging the Japanese to be more open with their public personas on social networks.
What makes this report unique and essential to read?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns, including how changes in consumer behaviour have affected the online retail sector for different product categories.
Key Features and Benefits
Understand consumer behaviour and the online trends in Japan.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of the economic recession and recovery on market growth.
Key Market Issues
Japanese consumers, who are known to use the internet extensively, find online shopping too complex or prefer to physically examine products before purchasing, which impacts the online retail market. In addition to selling the product, marketing campaigns in Japan will therefore have to convince consumers of the benefits online shopping offers.
Early and widespread use of third-generation mobile phones in Japan has limited demand for fast fixed connections at home. Furthermore, high costs when broadband internet first became available drove low initial adoption rates. While prices have come down significantly, use of Fixed Broadband connections in Japan lags behind other countries.
While smartphones are widely used in Japan, opportunities for m-commerce are more limited. Factors such as online payment security, a preference for purchase using laptops or computers and the desire to evaluate products physically before purchasing means that shopping using mobiles remains a niche activity.
Social Media in Japan is evolving: previously, Japanese consumers were reticent to share public details online. However, the growing popularity of Facebook in the country shows that the division between private and public online personas is disappearing.
Japanese consumers still have concerns regarding the security of online payments. They therefore expect online retailers to offer a number of alternative payment systems, including cash on delivery and payment at Konbini stores.
Online retail's share of total retail sales increased from 1.9% in 2006 to 3.9% in 2011 and is expected to reach 6.1% in 2016.
In terms of online market penetration, Music, Video and Entertainment software was the leading category, with 30.7% of purchases being made online in 2011. Books and news are also popular products to purchase, and often consume, online.
The total number of internet users in Japan passed 100 million for the first time in 2011. Penetration rates are expected to record steady growth, driven by population growth and adoption by older consumers.
Long commutes provide marketers with an opportunity to target consumers who often text, browse or shop online through their mobile phones in order to pass the time. Marketers seeking to make the most of online retail, and particularly m-commerce, should therefore study their target groups' commuting patterns in order to increase their chances of success.
Interest in natural and organic food has grown as consumers raise concerns with modern production methods such as the use of pesticides and genetically modified crops. Online retailers such as Oisix provide an example of a scalable business model reaching niche interests across the country.Table of Contents 1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 20161.2.2 Changes to terms used in the Canadean taxonomy1.3 Summary Methodology1.3.1 Overview1.3.2 The triangulated market sizing method1.3.3 Industry surveys in the creation of retail market data1.3.4 Quality control and standardized processes2 Consumer Insight: Online Shopping Attitudes and Behaviors2.1 Overview of the Japanese Online Shopping Environment2.1.1 The total number of internet users is high and continues to increase2.1.2 Use of Fixed Broadband in Japan lags behind other developed countries2.1.3 Consumers average more than one mobile phone subscription per head2.2 Consumer Attitudes and Behavior2.2.1 Online retail sales will record double digit growth during the forecast period2.2.2 Marketers need to convince consumers of the benefits of online shopping2.2.3 Japanese consumers prefer low-touch products when purchasing online2.2.4 Japanese consumers are becoming more open in their Social Media2.2.5 M-commerce has strong potential, but was not widely used in 20112.2.6 The daily commute is a key m-commerce opportunity2.2.7 Online retailers need to offer alternative payment systems3 Online Channel Dynamics3.1 The Online Channel's Share of Total Retail Sales3.1.1 Japanese online vs. offline channel forecasts3.1.2 Online penetration: global and regional comparisons3.2 Channel Dynamics3.2.1 Japan retail channel dynamics - future performance3.2.2 Channel group share development3.2.3 Individual channel performance3.3 Category Dynamics3.3.1 Online vs. offline retail sales comparison by category group, 20113.3.2 Online retail market dynamics by category3.3.3 Online retail sales share by category group3.3.4 Online retail sales growth by individual category3.3.5 Food and grocery categories: market size and forecasts3.3.6 Electrical and electronics categories: market size and forecasts3.3.7 Music, video and entertainment software categories: market size and forecasts3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts3.3.9 Books, news and stationery categories: market size and forecasts3.3.10 Sports and leisure equipment categories: market size and forecasts3.3.11 Furniture and floor coverings categories: market size and forecasts3.3.12 Home and garden categories: market size and forecasts4 Case Studies: Leading Online Retailers in Japan4.1 Retailer 1: Rakuten Ichiba4.1.1 Business description4.1.2 Site experience4.2 Retailer 2: Yesasia.com4.2.1 Business description4.2.2 Site experience4.3 Other Innovative Retailers in Japan4.3.1 Dena-ec.com4.3.2 Oisix5 Appendix5.1 About Canadean5.2 Disclaimer
List of Tables
Table 1: Japan Exchange Rate JPY-US$ (Annual Average), 2006-2011 Table 2: Canadean Retail Channel Definitions Table 3: Canadean Retail Category Definitions Table 4: Changes to Canadean Taxonomy Table 5: Canadean Retail Country Coverage Table 6: Total Internet Users and Penetration, 2006-2011 Table 7: Total Broadband Internet Subscribers and Penetration, 2006-2011 Table 8: Total Mobile Phone Subscribers and Penetration, 2006-2011 Table 9: Japan Online vs. Offline Retail Sales and Forecast (JPY billion),2006-2016 Table 10: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016 Table 11: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016 Table 12: Japan Online Sales vs. Global Average Table 13: Japan Online Sales vs. Asia-Pacific Table 14: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 15: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 16: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016 Table 17: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016 Table 18: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 19: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016 Table 20: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 21: Japan Retail Sales Split (US$ million), Online vs. Offline, 2011 Table 22: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Table 23: Japan Online Retail Sales and Forecast (JPY billion) by Category Group, 2006-2016 Table 24: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Table 25: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY billion), 2006-2016 Table 26: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2006-2016 Table 27: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY billion), 2006-2016 Table 28: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2006-2016 Table 29: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY billion),2006-2016 Table 30: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016 Table 31: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (JPY billion),2006-2016 Table 32: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006-2016 Table 33: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY billion),2006-2016 Table 34: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016 Table 35: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY billion), 2006-2016 Table 36: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2006-2016 Table 37: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY billion), 2006-2016 Table 38: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016 Table 39: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY billion), 2006-2016 Table 40: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016]
List of Figures
Figure 1: The Triangulated Market Sizing Methodology Figure 2: Total Internet Users and Penetration, 2006-2011 Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006-2011 Figure 4: Total Mobile Users and Penetration, 2006-2011 Figure 5: Japan Online Retail Growth vs. Total Retail Growth, 2006-2016 Figure 6: Online Retail Sales as a Percentage of Total Retail Sales in Select Asia-Pacific Countries, 2011 Figure 7: Low-touch and High-touch group, 2011 Figure 8: Key Social Media Networks in Japan Figure 9: M-commerce opportunities in Japan are still limited Figure 10: Time Spent on a One-Way Commute for Business or Training (%), 2011 Figure 11: Japan Online and Offline Retail Sales and Forecast (US$ billion), 2006-2016 Figure 12: Japan Online Sales vs. Global Average (% of Total Retail) Figure 13: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail) Figure 14: Japan Overall Retail Market Dynamics by Channel Group, 2006-2016 Figure 15: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2006-2016 Figure 16: Japan Retail Sales, Online vs. Offline, 2011 Figure 17: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Figure 18: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Figure 19: Rakuten - Homepage Figure 19: Rakuten - Retailer Page Figure 21: Rakuten - Comparison tool Figure 22: Rakuten - Mobile Apps Figure 23: Yesasia.com - Overview Figure 24: Yesasia.com - Filtering Movies by Actress Figure 25: Dena-ec - Homepage Figure 27: Oisix - Homepage
Companies MentionedRakuten Ichiba, Yesasia, Dena-ec.com, Oisix
To order this report:e-Commerce Industry: Consumer Attitudes and Online Retail Dynamics in Japan
Email: [email protected]
Intl: +1 805-652-2626
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Sep. 30, 2016 02:15 AM EDT Reads: 1,634
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Sep. 30, 2016 02:00 AM EDT Reads: 2,074
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 30, 2016 12:45 AM EDT Reads: 2,974
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 30, 2016 12:00 AM EDT Reads: 1,675
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 30, 2016 12:00 AM EDT Reads: 2,376
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Sep. 29, 2016 11:30 PM EDT Reads: 1,211
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 29, 2016 10:30 PM EDT Reads: 4,055
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 29, 2016 10:00 PM EDT Reads: 1,812
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 29, 2016 08:45 PM EDT Reads: 2,222
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Sep. 29, 2016 08:45 PM EDT Reads: 1,553
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Sep. 29, 2016 06:15 PM EDT Reads: 3,724
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 29, 2016 05:15 PM EDT Reads: 2,861
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 29, 2016 04:45 PM EDT Reads: 3,473
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Sep. 29, 2016 04:45 PM EDT Reads: 2,805
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 29, 2016 04:30 PM EDT Reads: 1,352
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 29, 2016 04:00 PM EDT Reads: 492
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 29, 2016 04:00 PM EDT Reads: 2,420
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 29, 2016 03:15 PM EDT Reads: 1,801
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 29, 2016 03:00 PM EDT Reads: 2,981
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Sep. 29, 2016 03:00 PM EDT Reads: 2,869