|By PR Newswire||
|January 21, 2013 06:43 AM EST||
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future
Introduction and LandscapeWhy was the report written?
"Consumer Attitudes and Online Retail Development in Japan" is the result of Canadean's extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan's online retail value chain and for new companies considering entry into the Japan online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The early adoption of 3G mobile technology meant that the price of fixed internet connections, where most online shopping takes place, was initially very high. Government investment in infrastructure means prices have come down and the penetration rate of fixed broadband internet subscriptions is increasing, but marketers must be prepared to target the large number of consumers who access the internet through their phones.
What are the key drivers behind recent market changes?
While consumer spending in Japan is recovering from the global financial crisis and the 2011 tsunami, these events have accelerated the evolution of online shopping, driving more consumers online in the search for low cost products and encouraging the Japanese to be more open with their public personas on social networks.
What makes this report unique and essential to read?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns, including how changes in consumer behaviour have affected the online retail sector for different product categories.
Key Features and Benefits
Understand consumer behaviour and the online trends in Japan.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of the economic recession and recovery on market growth.
Key Market Issues
Japanese consumers, who are known to use the internet extensively, find online shopping too complex or prefer to physically examine products before purchasing, which impacts the online retail market. In addition to selling the product, marketing campaigns in Japan will therefore have to convince consumers of the benefits online shopping offers.
Early and widespread use of third-generation mobile phones in Japan has limited demand for fast fixed connections at home. Furthermore, high costs when broadband internet first became available drove low initial adoption rates. While prices have come down significantly, use of Fixed Broadband connections in Japan lags behind other countries.
While smartphones are widely used in Japan, opportunities for m-commerce are more limited. Factors such as online payment security, a preference for purchase using laptops or computers and the desire to evaluate products physically before purchasing means that shopping using mobiles remains a niche activity.
Social Media in Japan is evolving: previously, Japanese consumers were reticent to share public details online. However, the growing popularity of Facebook in the country shows that the division between private and public online personas is disappearing.
Japanese consumers still have concerns regarding the security of online payments. They therefore expect online retailers to offer a number of alternative payment systems, including cash on delivery and payment at Konbini stores.
Online retail's share of total retail sales increased from 1.9% in 2006 to 3.9% in 2011 and is expected to reach 6.1% in 2016.
In terms of online market penetration, Music, Video and Entertainment software was the leading category, with 30.7% of purchases being made online in 2011. Books and news are also popular products to purchase, and often consume, online.
The total number of internet users in Japan passed 100 million for the first time in 2011. Penetration rates are expected to record steady growth, driven by population growth and adoption by older consumers.
Long commutes provide marketers with an opportunity to target consumers who often text, browse or shop online through their mobile phones in order to pass the time. Marketers seeking to make the most of online retail, and particularly m-commerce, should therefore study their target groups' commuting patterns in order to increase their chances of success.
Interest in natural and organic food has grown as consumers raise concerns with modern production methods such as the use of pesticides and genetically modified crops. Online retailers such as Oisix provide an example of a scalable business model reaching niche interests across the country.Table of Contents 1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 20161.2.2 Changes to terms used in the Canadean taxonomy1.3 Summary Methodology1.3.1 Overview1.3.2 The triangulated market sizing method1.3.3 Industry surveys in the creation of retail market data1.3.4 Quality control and standardized processes2 Consumer Insight: Online Shopping Attitudes and Behaviors2.1 Overview of the Japanese Online Shopping Environment2.1.1 The total number of internet users is high and continues to increase2.1.2 Use of Fixed Broadband in Japan lags behind other developed countries2.1.3 Consumers average more than one mobile phone subscription per head2.2 Consumer Attitudes and Behavior2.2.1 Online retail sales will record double digit growth during the forecast period2.2.2 Marketers need to convince consumers of the benefits of online shopping2.2.3 Japanese consumers prefer low-touch products when purchasing online2.2.4 Japanese consumers are becoming more open in their Social Media2.2.5 M-commerce has strong potential, but was not widely used in 20112.2.6 The daily commute is a key m-commerce opportunity2.2.7 Online retailers need to offer alternative payment systems3 Online Channel Dynamics3.1 The Online Channel's Share of Total Retail Sales3.1.1 Japanese online vs. offline channel forecasts3.1.2 Online penetration: global and regional comparisons3.2 Channel Dynamics3.2.1 Japan retail channel dynamics - future performance3.2.2 Channel group share development3.2.3 Individual channel performance3.3 Category Dynamics3.3.1 Online vs. offline retail sales comparison by category group, 20113.3.2 Online retail market dynamics by category3.3.3 Online retail sales share by category group3.3.4 Online retail sales growth by individual category3.3.5 Food and grocery categories: market size and forecasts3.3.6 Electrical and electronics categories: market size and forecasts3.3.7 Music, video and entertainment software categories: market size and forecasts3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts3.3.9 Books, news and stationery categories: market size and forecasts3.3.10 Sports and leisure equipment categories: market size and forecasts3.3.11 Furniture and floor coverings categories: market size and forecasts3.3.12 Home and garden categories: market size and forecasts4 Case Studies: Leading Online Retailers in Japan4.1 Retailer 1: Rakuten Ichiba4.1.1 Business description4.1.2 Site experience4.2 Retailer 2: Yesasia.com4.2.1 Business description4.2.2 Site experience4.3 Other Innovative Retailers in Japan4.3.1 Dena-ec.com4.3.2 Oisix5 Appendix5.1 About Canadean5.2 Disclaimer
List of Tables
Table 1: Japan Exchange Rate JPY-US$ (Annual Average), 2006-2011 Table 2: Canadean Retail Channel Definitions Table 3: Canadean Retail Category Definitions Table 4: Changes to Canadean Taxonomy Table 5: Canadean Retail Country Coverage Table 6: Total Internet Users and Penetration, 2006-2011 Table 7: Total Broadband Internet Subscribers and Penetration, 2006-2011 Table 8: Total Mobile Phone Subscribers and Penetration, 2006-2011 Table 9: Japan Online vs. Offline Retail Sales and Forecast (JPY billion),2006-2016 Table 10: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016 Table 11: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016 Table 12: Japan Online Sales vs. Global Average Table 13: Japan Online Sales vs. Asia-Pacific Table 14: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 15: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 16: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016 Table 17: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016 Table 18: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 19: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016 Table 20: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 21: Japan Retail Sales Split (US$ million), Online vs. Offline, 2011 Table 22: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Table 23: Japan Online Retail Sales and Forecast (JPY billion) by Category Group, 2006-2016 Table 24: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Table 25: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY billion), 2006-2016 Table 26: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2006-2016 Table 27: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY billion), 2006-2016 Table 28: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2006-2016 Table 29: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY billion),2006-2016 Table 30: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016 Table 31: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (JPY billion),2006-2016 Table 32: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006-2016 Table 33: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY billion),2006-2016 Table 34: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016 Table 35: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY billion), 2006-2016 Table 36: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2006-2016 Table 37: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY billion), 2006-2016 Table 38: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016 Table 39: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY billion), 2006-2016 Table 40: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016]
List of Figures
Figure 1: The Triangulated Market Sizing Methodology Figure 2: Total Internet Users and Penetration, 2006-2011 Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006-2011 Figure 4: Total Mobile Users and Penetration, 2006-2011 Figure 5: Japan Online Retail Growth vs. Total Retail Growth, 2006-2016 Figure 6: Online Retail Sales as a Percentage of Total Retail Sales in Select Asia-Pacific Countries, 2011 Figure 7: Low-touch and High-touch group, 2011 Figure 8: Key Social Media Networks in Japan Figure 9: M-commerce opportunities in Japan are still limited Figure 10: Time Spent on a One-Way Commute for Business or Training (%), 2011 Figure 11: Japan Online and Offline Retail Sales and Forecast (US$ billion), 2006-2016 Figure 12: Japan Online Sales vs. Global Average (% of Total Retail) Figure 13: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail) Figure 14: Japan Overall Retail Market Dynamics by Channel Group, 2006-2016 Figure 15: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2006-2016 Figure 16: Japan Retail Sales, Online vs. Offline, 2011 Figure 17: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Figure 18: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Figure 19: Rakuten - Homepage Figure 19: Rakuten - Retailer Page Figure 21: Rakuten - Comparison tool Figure 22: Rakuten - Mobile Apps Figure 23: Yesasia.com - Overview Figure 24: Yesasia.com - Filtering Movies by Actress Figure 25: Dena-ec - Homepage Figure 27: Oisix - Homepage
Companies MentionedRakuten Ichiba, Yesasia, Dena-ec.com, Oisix
To order this report:e-Commerce Industry: Consumer Attitudes and Online Retail Dynamics in Japan
Email: [email protected]
Intl: +1 805-652-2626
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 26, 2016 07:00 PM EDT Reads: 605
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 26, 2016 04:45 PM EDT Reads: 1,519
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 04:30 PM EDT Reads: 2,291
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 26, 2016 04:00 PM EDT Reads: 3,923
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 26, 2016 03:15 PM EDT Reads: 393
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 26, 2016 11:30 AM EDT Reads: 565
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 26, 2016 10:15 AM EDT Reads: 3,575
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 26, 2016 09:45 AM EDT Reads: 1,837
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 26, 2016 05:00 AM EDT Reads: 3,039
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 26, 2016 02:15 AM EDT Reads: 1,976
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 26, 2016 01:30 AM EDT Reads: 1,688
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 26, 2016 01:00 AM EDT Reads: 1,979
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 26, 2016 12:30 AM EDT Reads: 2,912
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 25, 2016 11:45 PM EDT Reads: 2,305
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 25, 2016 10:15 PM EDT Reads: 1,733
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 25, 2016 09:15 PM EDT Reads: 2,226
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 736
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,616
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 25, 2016 08:45 AM EDT Reads: 2,146
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 25, 2016 06:00 AM EDT Reads: 1,466