|By PR Newswire||
|January 21, 2013 06:43 AM EST||
NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future
Introduction and LandscapeWhy was the report written?
"Consumer Attitudes and Online Retail Development in Japan" is the result of Canadean's extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan's online retail value chain and for new companies considering entry into the Japan online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The early adoption of 3G mobile technology meant that the price of fixed internet connections, where most online shopping takes place, was initially very high. Government investment in infrastructure means prices have come down and the penetration rate of fixed broadband internet subscriptions is increasing, but marketers must be prepared to target the large number of consumers who access the internet through their phones.
What are the key drivers behind recent market changes?
While consumer spending in Japan is recovering from the global financial crisis and the 2011 tsunami, these events have accelerated the evolution of online shopping, driving more consumers online in the search for low cost products and encouraging the Japanese to be more open with their public personas on social networks.
What makes this report unique and essential to read?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns, including how changes in consumer behaviour have affected the online retail sector for different product categories.
Key Features and Benefits
Understand consumer behaviour and the online trends in Japan.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of the economic recession and recovery on market growth.
Key Market Issues
Japanese consumers, who are known to use the internet extensively, find online shopping too complex or prefer to physically examine products before purchasing, which impacts the online retail market. In addition to selling the product, marketing campaigns in Japan will therefore have to convince consumers of the benefits online shopping offers.
Early and widespread use of third-generation mobile phones in Japan has limited demand for fast fixed connections at home. Furthermore, high costs when broadband internet first became available drove low initial adoption rates. While prices have come down significantly, use of Fixed Broadband connections in Japan lags behind other countries.
While smartphones are widely used in Japan, opportunities for m-commerce are more limited. Factors such as online payment security, a preference for purchase using laptops or computers and the desire to evaluate products physically before purchasing means that shopping using mobiles remains a niche activity.
Social Media in Japan is evolving: previously, Japanese consumers were reticent to share public details online. However, the growing popularity of Facebook in the country shows that the division between private and public online personas is disappearing.
Japanese consumers still have concerns regarding the security of online payments. They therefore expect online retailers to offer a number of alternative payment systems, including cash on delivery and payment at Konbini stores.
Online retail's share of total retail sales increased from 1.9% in 2006 to 3.9% in 2011 and is expected to reach 6.1% in 2016.
In terms of online market penetration, Music, Video and Entertainment software was the leading category, with 30.7% of purchases being made online in 2011. Books and news are also popular products to purchase, and often consume, online.
The total number of internet users in Japan passed 100 million for the first time in 2011. Penetration rates are expected to record steady growth, driven by population growth and adoption by older consumers.
Long commutes provide marketers with an opportunity to target consumers who often text, browse or shop online through their mobile phones in order to pass the time. Marketers seeking to make the most of online retail, and particularly m-commerce, should therefore study their target groups' commuting patterns in order to increase their chances of success.
Interest in natural and organic food has grown as consumers raise concerns with modern production methods such as the use of pesticides and genetically modified crops. Online retailers such as Oisix provide an example of a scalable business model reaching niche interests across the country.Table of Contents 1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 20161.2.2 Changes to terms used in the Canadean taxonomy1.3 Summary Methodology1.3.1 Overview1.3.2 The triangulated market sizing method1.3.3 Industry surveys in the creation of retail market data1.3.4 Quality control and standardized processes2 Consumer Insight: Online Shopping Attitudes and Behaviors2.1 Overview of the Japanese Online Shopping Environment2.1.1 The total number of internet users is high and continues to increase2.1.2 Use of Fixed Broadband in Japan lags behind other developed countries2.1.3 Consumers average more than one mobile phone subscription per head2.2 Consumer Attitudes and Behavior2.2.1 Online retail sales will record double digit growth during the forecast period2.2.2 Marketers need to convince consumers of the benefits of online shopping2.2.3 Japanese consumers prefer low-touch products when purchasing online2.2.4 Japanese consumers are becoming more open in their Social Media2.2.5 M-commerce has strong potential, but was not widely used in 20112.2.6 The daily commute is a key m-commerce opportunity2.2.7 Online retailers need to offer alternative payment systems3 Online Channel Dynamics3.1 The Online Channel's Share of Total Retail Sales3.1.1 Japanese online vs. offline channel forecasts3.1.2 Online penetration: global and regional comparisons3.2 Channel Dynamics3.2.1 Japan retail channel dynamics - future performance3.2.2 Channel group share development3.2.3 Individual channel performance3.3 Category Dynamics3.3.1 Online vs. offline retail sales comparison by category group, 20113.3.2 Online retail market dynamics by category3.3.3 Online retail sales share by category group3.3.4 Online retail sales growth by individual category3.3.5 Food and grocery categories: market size and forecasts3.3.6 Electrical and electronics categories: market size and forecasts3.3.7 Music, video and entertainment software categories: market size and forecasts3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts3.3.9 Books, news and stationery categories: market size and forecasts3.3.10 Sports and leisure equipment categories: market size and forecasts3.3.11 Furniture and floor coverings categories: market size and forecasts3.3.12 Home and garden categories: market size and forecasts4 Case Studies: Leading Online Retailers in Japan4.1 Retailer 1: Rakuten Ichiba4.1.1 Business description4.1.2 Site experience4.2 Retailer 2: Yesasia.com4.2.1 Business description4.2.2 Site experience4.3 Other Innovative Retailers in Japan4.3.1 Dena-ec.com4.3.2 Oisix5 Appendix5.1 About Canadean5.2 Disclaimer
List of Tables
Table 1: Japan Exchange Rate JPY-US$ (Annual Average), 2006-2011 Table 2: Canadean Retail Channel Definitions Table 3: Canadean Retail Category Definitions Table 4: Changes to Canadean Taxonomy Table 5: Canadean Retail Country Coverage Table 6: Total Internet Users and Penetration, 2006-2011 Table 7: Total Broadband Internet Subscribers and Penetration, 2006-2011 Table 8: Total Mobile Phone Subscribers and Penetration, 2006-2011 Table 9: Japan Online vs. Offline Retail Sales and Forecast (JPY billion),2006-2016 Table 10: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016 Table 11: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016 Table 12: Japan Online Sales vs. Global Average Table 13: Japan Online Sales vs. Asia-Pacific Table 14: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 15: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 16: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016 Table 17: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016 Table 18: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 19: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016 Table 20: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 21: Japan Retail Sales Split (US$ million), Online vs. Offline, 2011 Table 22: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Table 23: Japan Online Retail Sales and Forecast (JPY billion) by Category Group, 2006-2016 Table 24: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Table 25: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY billion), 2006-2016 Table 26: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2006-2016 Table 27: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY billion), 2006-2016 Table 28: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2006-2016 Table 29: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY billion),2006-2016 Table 30: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016 Table 31: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (JPY billion),2006-2016 Table 32: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006-2016 Table 33: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY billion),2006-2016 Table 34: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016 Table 35: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY billion), 2006-2016 Table 36: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2006-2016 Table 37: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY billion), 2006-2016 Table 38: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016 Table 39: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY billion), 2006-2016 Table 40: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016]
List of Figures
Figure 1: The Triangulated Market Sizing Methodology Figure 2: Total Internet Users and Penetration, 2006-2011 Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006-2011 Figure 4: Total Mobile Users and Penetration, 2006-2011 Figure 5: Japan Online Retail Growth vs. Total Retail Growth, 2006-2016 Figure 6: Online Retail Sales as a Percentage of Total Retail Sales in Select Asia-Pacific Countries, 2011 Figure 7: Low-touch and High-touch group, 2011 Figure 8: Key Social Media Networks in Japan Figure 9: M-commerce opportunities in Japan are still limited Figure 10: Time Spent on a One-Way Commute for Business or Training (%), 2011 Figure 11: Japan Online and Offline Retail Sales and Forecast (US$ billion), 2006-2016 Figure 12: Japan Online Sales vs. Global Average (% of Total Retail) Figure 13: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail) Figure 14: Japan Overall Retail Market Dynamics by Channel Group, 2006-2016 Figure 15: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2006-2016 Figure 16: Japan Retail Sales, Online vs. Offline, 2011 Figure 17: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Figure 18: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Figure 19: Rakuten - Homepage Figure 19: Rakuten - Retailer Page Figure 21: Rakuten - Comparison tool Figure 22: Rakuten - Mobile Apps Figure 23: Yesasia.com - Overview Figure 24: Yesasia.com - Filtering Movies by Actress Figure 25: Dena-ec - Homepage Figure 27: Oisix - Homepage
Companies MentionedRakuten Ichiba, Yesasia, Dena-ec.com, Oisix
To order this report:e-Commerce Industry: Consumer Attitudes and Online Retail Dynamics in Japan
Email: [email protected]
Intl: +1 805-652-2626
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Jan. 20, 2017 02:30 AM EST Reads: 5,005
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Jan. 20, 2017 02:00 AM EST Reads: 6,570
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Jan. 20, 2017 01:45 AM EST Reads: 4,261
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Jan. 20, 2017 12:45 AM EST Reads: 2,827
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 20, 2017 12:45 AM EST Reads: 4,107
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 20, 2017 12:00 AM EST Reads: 6,335
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jan. 19, 2017 09:45 PM EST Reads: 6,821
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 19, 2017 09:45 PM EST Reads: 7,703
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Jan. 19, 2017 07:30 PM EST Reads: 4,239
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Jan. 19, 2017 05:30 PM EST Reads: 3,648
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 19, 2017 05:15 PM EST Reads: 3,115
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 19, 2017 04:45 PM EST Reads: 3,774
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Jan. 19, 2017 04:00 PM EST Reads: 5,445
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
Jan. 19, 2017 03:45 PM EST Reads: 1,808
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
Jan. 19, 2017 02:00 PM EST Reads: 4,798
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 19, 2017 01:15 PM EST Reads: 5,696
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 19, 2017 01:15 PM EST Reads: 5,191
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 19, 2017 12:15 PM EST Reads: 4,317
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Jan. 19, 2017 12:15 PM EST Reads: 2,037
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Jan. 19, 2017 11:45 AM EST Reads: 1,732