Click here to close now.

Welcome!

Wireless Authors: Esmeralda Swartz, Louis Nauges, Pat Romanski, Elizabeth White, Lori MacVittie

News Feed Item

Consumer Attitudes and Online Retail Dynamics in Japan

NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Attitudes and Online Retail Dynamics in Japan

http://www.reportlinker.com/p01084039/Consumer-Attitudes-and-Online-Reta...

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future

Introduction and LandscapeWhy was the report written?

"Consumer Attitudes and Online Retail Development in Japan" is the result of Canadean's extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan's online retail value chain and for new companies considering entry into the Japan online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?

The early adoption of 3G mobile technology meant that the price of fixed internet connections, where most online shopping takes place, was initially very high. Government investment in infrastructure means prices have come down and the penetration rate of fixed broadband internet subscriptions is increasing, but marketers must be prepared to target the large number of consumers who access the internet through their phones.

What are the key drivers behind recent market changes?

While consumer spending in Japan is recovering from the global financial crisis and the 2011 tsunami, these events have accelerated the evolution of online shopping, driving more consumers online in the search for low cost products and encouraging the Japanese to be more open with their public personas on social networks.

What makes this report unique and essential to read?

Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns, including how changes in consumer behaviour have affected the online retail sector for different product categories.

Key Features and Benefits

Understand consumer behaviour and the online trends in Japan.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of the economic recession and recovery on market growth.

Key Market Issues

Japanese consumers, who are known to use the internet extensively, find online shopping too complex or prefer to physically examine products before purchasing, which impacts the online retail market. In addition to selling the product, marketing campaigns in Japan will therefore have to convince consumers of the benefits online shopping offers.

Early and widespread use of third-generation mobile phones in Japan has limited demand for fast fixed connections at home. Furthermore, high costs when broadband internet first became available drove low initial adoption rates. While prices have come down significantly, use of Fixed Broadband connections in Japan lags behind other countries.

While smartphones are widely used in Japan, opportunities for m-commerce are more limited. Factors such as online payment security, a preference for purchase using laptops or computers and the desire to evaluate products physically before purchasing means that shopping using mobiles remains a niche activity.

Social Media in Japan is evolving: previously, Japanese consumers were reticent to share public details online. However, the growing popularity of Facebook in the country shows that the division between private and public online personas is disappearing.

Japanese consumers still have concerns regarding the security of online payments. They therefore expect online retailers to offer a number of alternative payment systems, including cash on delivery and payment at Konbini stores.

Key Highlights

Online retail's share of total retail sales increased from 1.9% in 2006 to 3.9% in 2011 and is expected to reach 6.1% in 2016.

In terms of online market penetration, Music, Video and Entertainment software was the leading category, with 30.7% of purchases being made online in 2011. Books and news are also popular products to purchase, and often consume, online.

The total number of internet users in Japan passed 100 million for the first time in 2011. Penetration rates are expected to record steady growth, driven by population growth and adoption by older consumers.

Long commutes provide marketers with an opportunity to target consumers who often text, browse or shop online through their mobile phones in order to pass the time. Marketers seeking to make the most of online retail, and particularly m-commerce, should therefore study their target groups' commuting patterns in order to increase their chances of success.

Interest in natural and organic food has grown as consumers raise concerns with modern production methods such as the use of pesticides and genetically modified crops. Online retailers such as Oisix provide an example of a scalable business model reaching niche interests across the country.Table of Contents 1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 20161.2.2 Changes to terms used in the Canadean taxonomy1.3 Summary Methodology1.3.1 Overview1.3.2 The triangulated market sizing method1.3.3 Industry surveys in the creation of retail market data1.3.4 Quality control and standardized processes2 Consumer Insight: Online Shopping Attitudes and Behaviors2.1 Overview of the Japanese Online Shopping Environment2.1.1 The total number of internet users is high and continues to increase2.1.2 Use of Fixed Broadband in Japan lags behind other developed countries2.1.3 Consumers average more than one mobile phone subscription per head2.2 Consumer Attitudes and Behavior2.2.1 Online retail sales will record double digit growth during the forecast period2.2.2 Marketers need to convince consumers of the benefits of online shopping2.2.3 Japanese consumers prefer low-touch products when purchasing online2.2.4 Japanese consumers are becoming more open in their Social Media2.2.5 M-commerce has strong potential, but was not widely used in 20112.2.6 The daily commute is a key m-commerce opportunity2.2.7 Online retailers need to offer alternative payment systems3 Online Channel Dynamics3.1 The Online Channel's Share of Total Retail Sales3.1.1 Japanese online vs. offline channel forecasts3.1.2 Online penetration: global and regional comparisons3.2 Channel Dynamics3.2.1 Japan retail channel dynamics - future performance3.2.2 Channel group share development3.2.3 Individual channel performance3.3 Category Dynamics3.3.1 Online vs. offline retail sales comparison by category group, 20113.3.2 Online retail market dynamics by category3.3.3 Online retail sales share by category group3.3.4 Online retail sales growth by individual category3.3.5 Food and grocery categories: market size and forecasts3.3.6 Electrical and electronics categories: market size and forecasts3.3.7 Music, video and entertainment software categories: market size and forecasts3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts3.3.9 Books, news and stationery categories: market size and forecasts3.3.10 Sports and leisure equipment categories: market size and forecasts3.3.11 Furniture and floor coverings categories: market size and forecasts3.3.12 Home and garden categories: market size and forecasts4 Case Studies: Leading Online Retailers in Japan4.1 Retailer 1: Rakuten Ichiba4.1.1 Business description4.1.2 Site experience4.2 Retailer 2: Yesasia.com4.2.1 Business description4.2.2 Site experience4.3 Other Innovative Retailers in Japan4.3.1 Dena-ec.com4.3.2 Oisix5 Appendix5.1 About Canadean5.2 Disclaimer

List of Tables

Table 1: Japan Exchange Rate JPY-US$ (Annual Average), 2006-2011 Table 2: Canadean Retail Channel Definitions Table 3: Canadean Retail Category Definitions Table 4: Changes to Canadean Taxonomy Table 5: Canadean Retail Country Coverage Table 6: Total Internet Users and Penetration, 2006-2011 Table 7: Total Broadband Internet Subscribers and Penetration, 2006-2011 Table 8: Total Mobile Phone Subscribers and Penetration, 2006-2011 Table 9: Japan Online vs. Offline Retail Sales and Forecast (JPY billion),2006-2016 Table 10: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016 Table 11: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016 Table 12: Japan Online Sales vs. Global Average Table 13: Japan Online Sales vs. Asia-Pacific Table 14: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 15: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2006-2016 Table 16: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016 Table 17: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016 Table 18: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 19: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016 Table 20: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2006-2016 Table 21: Japan Retail Sales Split (US$ million), Online vs. Offline, 2011 Table 22: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Table 23: Japan Online Retail Sales and Forecast (JPY billion) by Category Group, 2006-2016 Table 24: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Table 25: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY billion), 2006-2016 Table 26: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2006-2016 Table 27: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY billion), 2006-2016 Table 28: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2006-2016 Table 29: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY billion),2006-2016 Table 30: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016 Table 31: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (JPY billion),2006-2016 Table 32: Japan Total and Online Retail Sales in Apparel, Accessories, and Luggage and Leather Categories (US$ million),2006-2016 Table 33: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY billion),2006-2016 Table 34: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016 Table 35: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY billion), 2006-2016 Table 36: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2006-2016 Table 37: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY billion), 2006-2016 Table 38: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016 Table 39: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY billion), 2006-2016 Table 40: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016]

List of Figures

Figure 1: The Triangulated Market Sizing Methodology Figure 2: Total Internet Users and Penetration, 2006-2011 Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2006-2011 Figure 4: Total Mobile Users and Penetration, 2006-2011 Figure 5: Japan Online Retail Growth vs. Total Retail Growth, 2006-2016 Figure 6: Online Retail Sales as a Percentage of Total Retail Sales in Select Asia-Pacific Countries, 2011 Figure 7: Low-touch and High-touch group, 2011 Figure 8: Key Social Media Networks in Japan Figure 9: M-commerce opportunities in Japan are still limited Figure 10: Time Spent on a One-Way Commute for Business or Training (%), 2011 Figure 11: Japan Online and Offline Retail Sales and Forecast (US$ billion), 2006-2016 Figure 12: Japan Online Sales vs. Global Average (% of Total Retail) Figure 13: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail) Figure 14: Japan Overall Retail Market Dynamics by Channel Group, 2006-2016 Figure 15: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2006-2016 Figure 16: Japan Retail Sales, Online vs. Offline, 2011 Figure 17: Japan Online Retailers Market Dynamics by Category Group, 2006-2016 Figure 18: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016 Figure 19: Rakuten - Homepage Figure 19: Rakuten - Retailer Page Figure 21: Rakuten - Comparison tool Figure 22: Rakuten - Mobile Apps Figure 23: Yesasia.com - Overview Figure 24: Yesasia.com - Filtering Movies by Actress Figure 25: Dena-ec - Homepage Figure 27: Oisix - Homepage

Companies Mentioned

Rakuten Ichiba, Yesasia, Dena-ec.com, Oisix

To order this report:e-Commerce Industry: Consumer Attitudes and Online Retail Dynamics in Japan

Nicolas Bombourg

Reportlinker

Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.