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Mobile IoT Authors: Pat Romanski, Kevin Benedict, Liz McMillan, Deep Bhattacharjee, Sanjay Zalavadia

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Finish Line Honored for Mobility Initiative Aimed at Enhancing Customer Interactions

Motion Computing®, a global provider of mobile computing solutions based on leading rugged tablet technology, today announced it is honoring The Finish Line, Inc. (NASDAQ: FINL), a leading athletic retailer, with the First Annual Excellence in Mobile Point of Sale Award. Finish Line is using Motion solutions to enhance customer interaction and free up valuable real estate with a downsized point of sale (POS) at cash wrap. Motion is announcing the award winner at this year’s National Retail Federation 102nd Annual Convention & EXPO (NRF)

“With limited available retail floor, we need to take advantage of every inch of space and Motion Tablets are small, sleek and feature proof,” said Terry Ledbetter, Finish Line senior vice president and chief information officer. “We also want customers coming in the door to feel engaged and empowered. The Motion team’s in-depth knowledge of retail workflows, hardware and kiosks helped us select and implement the right tools to meet and exceed customer expectations.”

Far beyond delivering tablets, Motion provides a holistic offering of products and services customized to meet the retail industry’s mobile workforce needs. Motion’s J3500 Tablet PCs are the foundation for a streamlined POS solution at Finish Line stores. Featuring both touch and pen input options, running Windows and powered by Intel Core processors, the solution easily runs Finish Line’s custom Micros Retail software while saving space. The rugged design of the tablet fits well with the sporty environment and includes a locking docking station with multiple ports that are critical for connectivity. Motion’s J3500 Tablets further enhance the customer experience as in-store interactive kiosks, where customers may tap the screen to customize merchandise, create wish lists and order online.

“Motion congratulates Finish Line for being a leader in adopting mobile technology solutions to gain competitive advantage,” said Peter Poulin, vice president, marketing for Motion Computing. “We are impressed by Finish Line’s ability to demand solutions that deliver immediate benefits as well as long term solution value and ROI.”

Finish Line has substantially completed this roll out to 650 stores nationwide.

Learn more about Motion at NRF 2013, Booth #C320:

Web Resources

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 650 stores in malls across the U.S. and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at and mobile shopping is available at Follow Finish Line on Twitter at and “like” Finish Line on Facebook at

Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 25 specialty running shops in seven states and the District of Columbia under The Running Company, Run On! and Road Runner banners. More information is available at

About Motion Computing

Motion Computing the worldwide leader in rugged tablet PCs and mobility solutions, combining world-class products with services customized for the unique needs of mobile professionals across vertical markets, such as field service, retail and healthcare. The company’s enhanced line of rugged tablet PCs as well as mobile point of service solutions and accessories are designed to increase mobile productivity while providing portability, security, power and versatility. For more information, visit

Forward-Looking Statements

This news release includes statements that are or may be considered “forward-looking” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,” “outlook,” “potential,” “optimistic,” “confidence,” “continue,” “evolve,” “expand,” “growth” or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company’s reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company’s stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company’s capital allocation strategy); and the other risks detailed in the company’s Securities and Exchange Commission filings.

Motion Computing and Motion are registered trademarks of Motion Computing, Inc., in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.

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