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Bouygues Telecom choisit Jinni pour offrir la première expérience de recherche de programmes TV sémantique en France

Jinni a annoncé aujourd'hui la signature d'un accord de licence avec l'opérateur de télécommunications français Bouygues Telecom portant sur la mise en place d’une solution de recherche de contenus unique et de nouvelle génération. La technologie de Jinni permettra une expérience utilisateur supérieure grâce à de la recherche sémantique, de la navigation par humeurs et d’autres mécanismes de découverte intuitifs.

Le service sera disponible en français sur un catalogue comprenant des films et séries TV français et internationaux. Bouygues Telecom a pris les devants sur le marché de la télévision à péage en France en étant le premier à mettre sur pied un tel service de recherche et de découverte de contenus répondant aux goûts et humeurs personnels des utilisateurs. Les abonnés de Bouygues Telecom pourront trouver les vidéos de leur choix par intrigues (héros criminels, rien ne va plus, tomber amoureux, malhonnêteté...), humeurs (se sentir bien, suspense, intelligent, sincère...), époques, lieux, styles, type d’audience et récompenses.

“Nous sommes fiers de nouer ce partenariat avec Bouygues Telecom et d’amener leur immense marché à mieux connaître notre moteur de découverte sémantique et personnalisée ainsi que le Jinni Entertainment Genome™”, a déclaré Yosi Glick, fondateur et CEO de Jinni. “La France est dans une période prolifique d'innovation et d’introduction de nouveaux produits de consommation TV et de recommandation de contenus. Bouygues Telecom est un opérateur de télécommunications d’avant-garde qui cherche de manière proactive à offrir aux consommateurs la meilleure expérience de divertissement. Il s'agit d'un partenariat naturel entre deux sociétés à la pointe de l'innovation en matière d’expérience télévisuelle.”

“Bouygues Telecom cherche sans cesse à offrir à ses clients des expériences diversifiées et novatrices. C'est pourquoi nous sommes très heureux de collaborer avec Jinni afin d'inclure sa technologie de pointe dans notre écosystème pour le bénéfice de nos clients. En fait, notre objectif est d’utiliser l’approche avant-gardiste de Jinni afin de permettre à nos abonnés d’avoir encore plus de plaisir avec notre panoplie d’offres de contenus riches et abondantes.” a déclaré Thibaut Keraval, responsable des plateformes fixes et mobiles de Bouygues Telecom.

La technologie de Jinni sera d'abord proposée en mode « deuxième écran » au travers d’une application sur tablette afin d’offrir un outil facile, rapide et amusant à tous les utilisateurs leur permettant de rechercher et découvrir de nouveaux films et séries TV qu’ils vont aimer.

Le service de découverte vidéo de Jinni, basé sur l’ajout de gènes sémantiques, se distingue des autres moteurs de recherche en analysant avec plus de précision les programmes vidéo et de télévision et en proposant des recommandations plus personnalisées utilisant le langage naturel humain. Grâce à sa technologie de Compréhension du Langage Naturel (Natural Language Understanding), Jinni répond à la demande croissante de la part des utilisateurs d’une expérience de divertissement multi-écrans de nouvelle génération sur décodeurs, tablettes, smartphones, PC/Mac, télévisions connectées et consoles de jeux.

Jinni propose une série de fonctionnalités de découverte holistique qui capturent toute la richesse et les nuances de l’expression et expérience humaine. Par exemple, au lieu d'utiliser les catégories générales telles que "comédie” pour trouver un titre, les utilisateurs seront en mesure de trouver des programmes qui correspondent à « intelligent, excentrique et drôle avec un humour sec. »

À propos de Jinni

Jinni est le premier et réel moteur de découverte en matière de divertissement basé sur les goûts et les envies des utilisateurs. En utilisant la génétique de contenus et une compréhension nuancée des goûts des utilisateurs, le moteur de Jinni fournit une expérience intuitive et personnalisée unique qui accroît la consommation et la satisfaction des consommateurs.

Le service de Jinni est rendu possible grâce à l’Entertainment Genome™ contenant des milliers de gènes qui sont ensuite associés individuellement à chaque programme pour en décrire l'humeur, le style, l'intrigue, le cadre etc. Basé sur une analyse sémantique des programmes, Jinni est une alternative complémentaire aux traditionnels genres et profite à la fois à la qualité des vidéos recommandées et à l'expérience intuitive de l’utilisateur. L’Entertainment Genome™ indexe chaque nouveau titre suivant un traitement en langage naturel breveté (Natural Language Processing) des résumés officiels et commentaires des utilisateurs.

Le service de découverte de vidéo de Jinni a été récompensé comme « Best Product Idea » par CableLabs. Jinni est lauréat des Webby Awards, de Red Herring 100 Europe, de OnHollywood 100 et nominé aux SXSW Web Awards et aux TechCrunch Europas. Jinni est également un finaliste des Connected TV Awards for Outstanding Technology Innovation en 2012 et a été choisi en tant meilleur moteur de recommandation de films par CNET et Lifehacker. Jinni fournit son service de découverte et de recommandation de contenus à des entreprises du secteur en Europe parmi lesquelles Belgcacom et Prisa TV. Pour voir en action le service de Jinni récompensé par de multiples prix, veuillez vous rendre sur www.jinni.com.

About Bouygues Telecom

Opérateur global de communications électroniques (Mobile, Fixe, TV et Internet), Bouygues Telecom se démarque par ses offres innovantes et une qualité de relation client reconnue au service de ses 11 millions de clients Mobile (intégrant Simyo et Darty Telecom) et 1,8 million de clients Haut Débit Fixe (intégrant Darty Telecom), dont plus de 1,5 million de clients professionnels et entreprises.

Inventeur du forfait Mobile en 1996, Bouygues Telecom a toujours été pionnier dans l’innovation : l’entreprise a lancé les premières offres illimitées avec Millennium en 1999 et Neo en 2006 ; la première offre de convergence fixe-mobile pour les entreprises en 2007 ; le Tout-en-un Ideo, première offre quadruple play du marché, en 2009 ; et, dès juillet 2011, la téléphonie mobile 2.0 avec B&YOU, première offre Sim-only accessible uniquement en ligne. En juin 2012, Bouygues Telecom a lancé Bbox Sensation, qui intègre les technologies les plus innovantes du moment au service du foyer numérique.

Son réseau Mobile couvre 99% de la population en 2G, 95% en 3G+ (jusqu’à 7,2 Mbit/s) et 55% en H+ (jusqu’à 42 Mbit/s).

Chaque jour, 9.800 collaborateurs imaginent des solutions adaptées à l’évolution des besoins de leurs clients. Bouygues Telecom les accompagne au quotidien au travers de son service client de qualité grâce à ses 2.000 conseillers de clientèle, son réseau de 650 magasins Club Bouygues Telecom – et ses 2.500 conseillers de vente – ainsi que ses sites Internet. www.bouyguestelecom.fr

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