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Brandmuscle Reinvents Local Marketing

Global Brands Can Now Own Local Marketing and Increase ROI Without Compromising Brand Equity

CHICAGO, Jan. 14, 2013 /PRNewswire/ -- Brandmuscle today announced the launch of the first-ever, end-to-end solution that enables national and global brands to seamlessly empower their local affiliates, franchisees and distributors to tailor brand marketing to meet local needs. Brands can now produce messages for local timing, tastes and other provincial differences, while still maintaining their consistency and brand standards. By providing a comprehensive system of user-friendly customizable communication tools, high-touch and personalized customer support, and instant reimbursement to affiliate, franchise and distributor partners, brandmuscle has reinvented local marketing.

(Logo: )

"Brandmuscle offers global brands a powerful new way to grow sales at multiple local touch points," said John Larkin, brandmuscle CEO. "By combining the fundamentals of creating local marketing programs, executing them, and managing the back-end fulfillment under one roof, corporate marketers now have a real opportunity to utilize local marketing as a strategic weapon to generate a greater marketing ROI than ever before," he said.

Brandmuscle offers local distributors, franchisees and other brand affiliates the powerful combination of: a user-friendly local marketing platform for customizing traditional and digital media; campaign and execution tools, including local media planning and buying services; unmatched print-on-demand POP and cross-media capabilities; and industry-leading channel program management and co-op reimbursement offerings.

The company was conceived to alleviate marketing issues faced by large companies struggling to achieve success in their local markets. Although affiliates may ask for brand support, they are typically either reluctant or inefficient at utilizing national resources, which consequently turn corporate support into a cost center. Brandmuscle has identified the challenges that distributed marketers typically face and developed their solutions to overcome them:

  • Many local franchisees are eager to execute local marketing, but often run renegade programs that do not uphold brand equity.
  • Others are receptive to co-op marketing incentives, but don't have the tools to effectively execute local programs.
  • The largest group doesn't value investing in meaningful, message-driven marketing.
  • Finally, there are others who simply don't understand strategic marketing or have access to the support needed to be an effective marketer.

The new brandmuscle offerings overcome these challenges by providing a comprehensive solution that has dedicated support teams, in a simple platform that encourages engagement.

Customers can create differentiate messages across local markets. This increases effective promotion of the brand at the local level and enhances brand compliance, while eliminating the need to work with multiple providers.

Brandmuscle serves its customers through the biggest geographical footprint in its industry, with specialized customer support teams in 80 locations nationwide. A local affiliate can count on brandmuscle's customer support staff to assist them in using their technology platform to create advertising campaign and marketing materials in multiple mediums – from print to broadcast, POP to social media and digital – and even assist them with media planning and purchasing while keeping brand identity in tact.  

"The talent that comprises brandmuscle has deep expertise in industries ranging from food and beverage, telecom, insurance and more," said Larkin. "By combining the suite of services that many brands previously outsourced to multiple agencies and adding high-touch customer service in each area, we are poised to help brands move the needle."

Brandmuscle works with more than 200 national brands and many Fortune 500 companies across a wide range of industries. For a glimpse at some of its clients, please visit:

About brandmuscle

Brandmuscle is reinventing local marketing as a revenue driver by giving local affiliates of global and national brands user-friendly customized solutions, on-demand support and fast reimbursement to build local communications programs that both advance the brands and flexibly address the needs of local markets. The result is a powerful new way to grow sales at multiple local touch points. For more information about brandmuscle please visit:

SOURCE Brandmuscle

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