|By PR Newswire||
|January 14, 2013 01:00 PM EST||
CHICAGO, Jan. 14, 2013 /PRNewswire/ -- Brandmuscle today announced the launch of the first-ever, end-to-end solution that enables national and global brands to seamlessly empower their local affiliates, franchisees and distributors to tailor brand marketing to meet local needs. Brands can now produce messages for local timing, tastes and other provincial differences, while still maintaining their consistency and brand standards. By providing a comprehensive system of user-friendly customizable communication tools, high-touch and personalized customer support, and instant reimbursement to affiliate, franchise and distributor partners, brandmuscle has reinvented local marketing.
"Brandmuscle offers global brands a powerful new way to grow sales at multiple local touch points," said John Larkin, brandmuscle CEO. "By combining the fundamentals of creating local marketing programs, executing them, and managing the back-end fulfillment under one roof, corporate marketers now have a real opportunity to utilize local marketing as a strategic weapon to generate a greater marketing ROI than ever before," he said.
Brandmuscle offers local distributors, franchisees and other brand affiliates the powerful combination of: a user-friendly local marketing platform for customizing traditional and digital media; campaign and execution tools, including local media planning and buying services; unmatched print-on-demand POP and cross-media capabilities; and industry-leading channel program management and co-op reimbursement offerings.
The company was conceived to alleviate marketing issues faced by large companies struggling to achieve success in their local markets. Although affiliates may ask for brand support, they are typically either reluctant or inefficient at utilizing national resources, which consequently turn corporate support into a cost center. Brandmuscle has identified the challenges that distributed marketers typically face and developed their solutions to overcome them:
- Many local franchisees are eager to execute local marketing, but often run renegade programs that do not uphold brand equity.
- Others are receptive to co-op marketing incentives, but don't have the tools to effectively execute local programs.
- The largest group doesn't value investing in meaningful, message-driven marketing.
- Finally, there are others who simply don't understand strategic marketing or have access to the support needed to be an effective marketer.
The new brandmuscle offerings overcome these challenges by providing a comprehensive solution that has dedicated support teams, in a simple platform that encourages engagement.
Customers can create differentiate messages across local markets. This increases effective promotion of the brand at the local level and enhances brand compliance, while eliminating the need to work with multiple providers.
Brandmuscle serves its customers through the biggest geographical footprint in its industry, with specialized customer support teams in 80 locations nationwide. A local affiliate can count on brandmuscle's customer support staff to assist them in using their technology platform to create advertising campaign and marketing materials in multiple mediums – from print to broadcast, POP to social media and digital – and even assist them with media planning and purchasing while keeping brand identity in tact.
"The talent that comprises brandmuscle has deep expertise in industries ranging from food and beverage, telecom, insurance and more," said Larkin. "By combining the suite of services that many brands previously outsourced to multiple agencies and adding high-touch customer service in each area, we are poised to help brands move the needle."
Brandmuscle works with more than 200 national brands and many Fortune 500 companies across a wide range of industries. For a glimpse at some of its clients, please visit: http://www.brandmuscle.com/whowehelp/ourclients.aspx
Brandmuscle is reinventing local marketing as a revenue driver by giving local affiliates of global and national brands user-friendly customized solutions, on-demand support and fast reimbursement to build local communications programs that both advance the brands and flexibly address the needs of local markets. The result is a powerful new way to grow sales at multiple local touch points. For more information about brandmuscle please visit: www.brandmuscle.com
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
Feb. 24, 2017 02:15 PM EST Reads: 8,394
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 24, 2017 02:00 PM EST Reads: 1,878
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
Feb. 24, 2017 01:15 PM EST Reads: 704
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Feb. 24, 2017 01:00 PM EST Reads: 1,852
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Feb. 24, 2017 12:30 PM EST Reads: 2,504
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Feb. 24, 2017 12:30 PM EST Reads: 2,523
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Feb. 24, 2017 11:30 AM EST Reads: 1,235
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Feb. 24, 2017 11:00 AM EST Reads: 6,239
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Feb. 24, 2017 10:30 AM EST Reads: 2,196
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Feb. 24, 2017 08:45 AM EST Reads: 1,908
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Feb. 24, 2017 08:45 AM EST Reads: 1,237
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Feb. 24, 2017 08:45 AM EST Reads: 1,875
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Feb. 24, 2017 08:45 AM EST Reads: 4,964
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Feb. 24, 2017 08:15 AM EST Reads: 1,507
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
Feb. 24, 2017 08:15 AM EST Reads: 2,090
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 24, 2017 07:30 AM EST Reads: 2,011
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Feb. 24, 2017 06:15 AM EST Reads: 5,619
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Feb. 24, 2017 04:00 AM EST Reads: 3,940
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Feb. 24, 2017 03:00 AM EST Reads: 2,022
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 24, 2017 02:15 AM EST Reads: 13,369