Mobile IoT Authors: Yeshim Deniz, Elizabeth White, Rostyslav Demush, Pat Romanski, Mauro Carniel

News Feed Item

Brandmuscle Reinvents Local Marketing

Global Brands Can Now Own Local Marketing and Increase ROI Without Compromising Brand Equity

CHICAGO, Jan. 14, 2013 /PRNewswire/ -- Brandmuscle today announced the launch of the first-ever, end-to-end solution that enables national and global brands to seamlessly empower their local affiliates, franchisees and distributors to tailor brand marketing to meet local needs. Brands can now produce messages for local timing, tastes and other provincial differences, while still maintaining their consistency and brand standards. By providing a comprehensive system of user-friendly customizable communication tools, high-touch and personalized customer support, and instant reimbursement to affiliate, franchise and distributor partners, brandmuscle has reinvented local marketing.

(Logo: http://photos.prnewswire.com/prnh/20130114/CL41982LOGO )

"Brandmuscle offers global brands a powerful new way to grow sales at multiple local touch points," said John Larkin, brandmuscle CEO. "By combining the fundamentals of creating local marketing programs, executing them, and managing the back-end fulfillment under one roof, corporate marketers now have a real opportunity to utilize local marketing as a strategic weapon to generate a greater marketing ROI than ever before," he said.

Brandmuscle offers local distributors, franchisees and other brand affiliates the powerful combination of: a user-friendly local marketing platform for customizing traditional and digital media; campaign and execution tools, including local media planning and buying services; unmatched print-on-demand POP and cross-media capabilities; and industry-leading channel program management and co-op reimbursement offerings.

The company was conceived to alleviate marketing issues faced by large companies struggling to achieve success in their local markets. Although affiliates may ask for brand support, they are typically either reluctant or inefficient at utilizing national resources, which consequently turn corporate support into a cost center. Brandmuscle has identified the challenges that distributed marketers typically face and developed their solutions to overcome them:

  • Many local franchisees are eager to execute local marketing, but often run renegade programs that do not uphold brand equity.
  • Others are receptive to co-op marketing incentives, but don't have the tools to effectively execute local programs.
  • The largest group doesn't value investing in meaningful, message-driven marketing.
  • Finally, there are others who simply don't understand strategic marketing or have access to the support needed to be an effective marketer.

The new brandmuscle offerings overcome these challenges by providing a comprehensive solution that has dedicated support teams, in a simple platform that encourages engagement.

Customers can create differentiate messages across local markets. This increases effective promotion of the brand at the local level and enhances brand compliance, while eliminating the need to work with multiple providers.

Brandmuscle serves its customers through the biggest geographical footprint in its industry, with specialized customer support teams in 80 locations nationwide. A local affiliate can count on brandmuscle's customer support staff to assist them in using their technology platform to create advertising campaign and marketing materials in multiple mediums – from print to broadcast, POP to social media and digital – and even assist them with media planning and purchasing while keeping brand identity in tact.  

"The talent that comprises brandmuscle has deep expertise in industries ranging from food and beverage, telecom, insurance and more," said Larkin. "By combining the suite of services that many brands previously outsourced to multiple agencies and adding high-touch customer service in each area, we are poised to help brands move the needle."

Brandmuscle works with more than 200 national brands and many Fortune 500 companies across a wide range of industries. For a glimpse at some of its clients, please visit: http://www.brandmuscle.com/whowehelp/ourclients.aspx

About brandmuscle

Brandmuscle is reinventing local marketing as a revenue driver by giving local affiliates of global and national brands user-friendly customized solutions, on-demand support and fast reimbursement to build local communications programs that both advance the brands and flexibly address the needs of local markets. The result is a powerful new way to grow sales at multiple local touch points. For more information about brandmuscle please visit: www.brandmuscle.com

SOURCE Brandmuscle

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...